Brand page · Personal Care
Dr. Squatch: 2.6M visits a month, 1,044 active Meta ads.
Dr. Squatch — Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man... In September 2026 drsquatch.com drew an estimated 2.6M visits, up 5% on the month before. It ranks #18 of 33,626 Personal Care brands and holds a 4.1 Trustpilot rating over 53,395 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...
01 · Traffic
How much traffic Dr. Squatch gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dr. Squatch drew an estimated 2.6M visits in September 2026, up 5% on the month before and up 8% over three months.
- Worldwide#6,784of 4.5M sites · Top 1%
- In United States#2,282of 1.2M sites · Top 1%
- Personal Care, worldwide#212of 215,119 brands · Top 1%
- Personal Care, United States#18of 33,626 brands · Top 1%
2.6M
estimated visits in September
1 mo ▲ +5.5%4 mo ▲ +7.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dr. Squatch.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dr. Squatch holds 4.1 out of 5 on Trustpilot over 53,395 reviews, 20,853 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places Dr. Squatch in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Dr. Squatch scores 4.8 over 10 reviews.
Toiletries Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dr. Squatch sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dr. Squatch sells on Shopify, 92% of its catalogue in stock. The best seller is Soap Subscription - 6 Bars, at US$36.00, followed by Pine Tar and Soap Subscription - 3 Bars.
#1Soap Subscription - 6 BarsDr. SquatchUS$36.00In stock
#2Pine TarDr. SquatchUS$7.00In stock
#3Soap Subscription - 3 BarsDr. SquatchUS$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dr. Squatch in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 67% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
What Dr. Squatch is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dr. Squatch runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Selling out fast!Dr. Squatch8 Oct 2026image
Experience the Squatch differenceDr. Squatch8 Oct 2026video
Dr. SquatchDr. Squatch8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Dr. Squatch, Inc.verified
Text ad20 Oct 2026Dr. Squatch, Inc.verified
Text ad20 Oct 2026Dr. Squatch, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dr. Squatch.
The creators who tag @drsquatch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @drsquatch on Instagram, led by Joseph's Machines (2.1M followers, 29.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoseph's Machines@josephsmachines · 🇺🇸 US | Tech gadgets innovation Creator | 2.1M | 29.3% | 3 | Tagged @drsquatch |
06 · Competitors according to Gravity
Who Dr. Squatch competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dr. Squatch among Personal Care brands. The closest is The Black Stuff, then O Aristocrata, Every Man Jack, Duke Cannon, Skinbro, usemanly.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Black Stufftheblackstuff.com | |||||||
| O Aristocrataoaristocrata.com | |||||||
| Every Man Jackeverymanjack.com | |||||||
| Duke Cannondukecannon.com | |||||||
| Skinbroskinbro.de | |||||||
| usemanly.com.auusemanly.com.au |
07 · Company
The company behind Dr. Squatch.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dr. Squatch is an e-commerce brand, founded in 2013 according to LinkedIn, on a domain registered in September 2013. It employs about 419 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2013, per LinkedIn
- Domain registered
- 13 Sept 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 419 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- drsquatch.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dr. Squatch
What people ask Google about Dr. Squatch.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dr. Squatch legit?
According to Gravity by Benchr, Dr. Squatch is a brand: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 419 people on LinkedIn, it has 1,208,663 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Dr. Squatch?
Customers rate Dr. Squatch 4.1 out of 5 on Trustpilot over 53,395 reviews, 20,853 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Dr. Squatch scores 4.8 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dr. Squatch known for?
Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man... Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Dr. Squatch cost?
Dr. Squatch's best seller, Soap Subscription - 6 Bars, sells US$36.00 on drsquatch.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check drsquatch.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dr. Squatch discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dr. Squatch advertises on Facebook and Instagram and on Google, where its offers often run. Check drsquatch.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dr. Squatch?
Dr. Squatch sells on its own website, drsquatch.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Dr. Squatch?
Gravity by Benchr records a company, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 419 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dr. Squatch doing well?
Yes. Gravity by Benchr estimates about 2,551,800 visits to drsquatch.com in September 2026, up 5% in a month and up 8% over three months. Dr. Squatch ranks #18 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dr. Squatch use?
Gravity by Benchr identifies drsquatch.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.
What is Dr. Squatch's ad budget?
Gravity by Benchr does not publish a spend figure for Dr. Squatch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Dr. Squatch ranks #18 of 33,626 by estimated traffic. Its closest competitors on the same market are The Black Stuff, O Aristocrata, Every Man Jack, Duke Cannon, Skinbro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dr. Squatch.