Brand page · Personal Care · United States

Duke Cannon Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
dukecannon.com·🇺🇸 Minneapolis, United States· Shopify·Since 2010

Duke Cannon: 219K visits a month, 183 active Meta ads, Gravity score 616.

Duke Cannon — Duke Cannon Supply Co. is a brand that sells premium men's grooming goods including soap, body wash, deodorant, cologne, and beard care products. In September 2026 dukecannon.com drew an estimated 219K visits, up 3% on the month before. It ranks #375 of 33,626 Personal Care brands in United States and holds a 2.9 Trustpilot rating over 25 reviews.

dukecannon.com@dukecannon 155KFacebookLinkedIn 9.3KTrustpilot 2.9Meta Ad Library 183

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
219K
+3% vs. August 2026
Instagram followers
155K
2,265 posts · @dukecannon
Trustpilot
2.9
25 reviews · 11 in 12 months
Meta ads
183
active · on Google since 2024
Products
90%
in stock · 91 collections
Rank in United States
#375
of 33,626 in Personal Care
LinkedIn
9.3K
followers · 85 employees
Earned media value
€3.8k
per month, Instagram

Gravity score

616/ 1000 · 10 of 10 indicators rated
Brand Power634
Momentum512
Performance703

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Duke Cannon Supply Co. is a brand that sells premium men's grooming goods including soap, body wash, deodorant, cologne, and beard care products.

01 · Traffic

How much traffic Duke Cannon gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Duke Cannon drew an estimated 219K visits in September 2026, up 3% on the month before and up 8% over three months.

  • Worldwide#48,609of 4.5M sites · Top 5%
  • In United States#15,916of 1.2M sites · Top 5%
  • Personal Care, worldwide#2,197of 215,119 brands · Top 5%
  • Personal Care, United States#375of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

219K

estimated visits in September

1 mo ▲ +2.9%4 mo ▲ +8.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Duke Cannon.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Duke Cannon holds 2.9 out of 5 on Trustpilot over 25 reviews, 11 of them in the last twelve months: 32% of customers give five stars and 40% one star. That volume places Duke Cannon in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.9TrustScore · 25 reviews · 11 in 12 months
Top 50% review volume
5 ★32%
4 ★8%
3 ★8%
2 ★12%
1 ★40%

Toiletries Store Perfume Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Duke Cannon sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Duke Cannon sells on Shopify, 90% of its catalogue in stock. The best seller is Solid Cologne - Bourbon, at US$25.00, followed by Tactical Scrubber and Bloody Knuckles Hand Balm - 5 oz..

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics66%
Shaving & Grooming12%
Hair Care9%
Deodorants & Anti-Perspirant6%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Bundles4%
Gift Cards2%
Bathroom Accessories1%

The dominant category places Duke Cannon in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
85% of the catalogue
In stock
90%
Upper price quartile
US$24.00
Currency
USD

05 · Influencers

Who talks about Duke Cannon.

The creators who tag @dukecannon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @dukecannon on Instagram, led by John Joseph (14.3K followers, 1.5% engagement).

Influencersaccounts tagging @dukecannon · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJohn Joseph@iamjohnjo · 🇺🇸 USPhotography visual arts Creator14.3K1.5%3Tagged @dukecannon
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Duke Cannon competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Duke Cannon among Personal Care brands in United States. The closest is Dr. Squatch, then Every Man Jack, The Black Stuff, dove, O Aristocrata, Old Spice.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Dr. Squatchshop.drsquatch.com
Every Man Jackeverymanjack.com
The Black Stufftheblackstuff.com
dovedove.com
O Aristocrataoaristocrata.com
Old Spiceoldspice.com
Competitors Gravity finds for Duke Cannon. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Duke Cannon with Dr. Squatch

07 · Company

The company behind Duke Cannon.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Duke Cannon is a company based in Minneapolis, United States, founded in 2011 according to LinkedIn, on a domain registered in September 2010. It employs about 85 people, is listed at private_equity stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Minneapolis
Founded
2011, per LinkedIn
Domain registered
27 Sept 2010
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
85 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Private equity · last deal: private equity
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
dukecannon.com · Shopify · USD
Catalogue
91 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Duke Cannon

What people ask Google about Duke Cannon.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Duke Cannon a legit company?

According to Gravity by Benchr, Duke Cannon is a brand based in Minneapolis, United States: its website has existed since September 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 85 people on LinkedIn, it has 154,647 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Duke Cannon reviews: is it worth it?

Customers rate Duke Cannon 2.9 out of 5 on Trustpilot over 25 reviews, 11 of them in the last twelve months: 32% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Duke Cannon sell?

Duke Cannon Supply Co. is a brand that sells premium men's grooming goods including soap, body wash, deodorant, cologne, and beard care products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Duke Cannon expensive?

Duke Cannon's best seller, Solid Cologne - Bourbon, sells US$25.00 on dukecannon.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check dukecannon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Duke Cannon promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Duke Cannon advertises on Facebook and Instagram and on Google, where its offers often run. Check dukecannon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Duke Cannon?

Duke Cannon sells on its own website, dukecannon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Duke Cannon?

Gravity by Benchr records a company based in Minneapolis, United States, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 85 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Duke Cannon doing well?

Yes. Gravity by Benchr estimates about 218,500 visits to dukecannon.com in September 2026, up 3% in a month and up 8% over three months. Duke Cannon ranks #375 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Duke Cannon use?

Gravity by Benchr identifies dukecannon.com as a Shopify store (Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Duke Cannon spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Duke Cannon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Duke Cannon ranks #375 of 33,626 by estimated traffic. Its closest competitors on the same market are Dr. Squatch, Every Man Jack, The Black Stuff, dove, O Aristocrata. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Duke Cannon.