Brand page · Personal Care · Ireland
The Black Stuff: 258K visits a month, 168 active Meta ads, Gravity score 593.
The Black Stuff — The Black Stuff is an Irish brand that creates handmade natural soap and natural deodorants for men, using only natural ingredients including unique elements like Guinness, Seaweed and Pine Tar. In September 2026 theblackstuff.com drew an estimated 258K visits, down 2% on the month before. It ranks #62 of 8,226 Personal Care brands in Ireland and holds a 4.8 Trustpilot rating over 652 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Personal Care brands in Ireland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Black Stuff is an Irish brand that creates handmade natural soap and natural deodorants for men, using only natural ingredients including unique elements like Guinness, Seaweed and Pine Tar.
01 · Traffic
How much traffic The Black Stuff gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Black Stuff drew an estimated 258K visits in September 2026, down 2% on the month before and up 13% over three months.
- Worldwide#42,322of 4.5M sites · Top 1%
- In United Kingdom#2,132of 192K sites · Top 5%
- Personal Care, worldwide#1,860of 215,119 brands · Top 1%
- Personal Care, United Kingdom#62of 8,226 brands · Top 1%
258K
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Black Stuff.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Black Stuff holds 4.8 out of 5 on Trustpilot over 652 reviews, 402 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places The Black Stuff in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Beauty Product Supplier Toiletries Store Cosmetics Store Cosmetic Products Manufacturer Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Black Stuff sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Black Stuff sells on Shopify, 80% of its catalogue in stock. The best seller is Atlantic Pine Tar, at €9.00, followed by Irish Mountain Rain and Citrus Cedarwood Scrub.
#1Atlantic Pine TarThe Black Stuff€9.00In stock
#2Irish Mountain RainThe Black Stuff€9.00In stock
#3Citrus Cedarwood ScrubThe Black Stuff€9.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Black Stuff in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 78% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$28.00
- Currency
- EUR
04 · Ads
What The Black Stuff is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Black Stuff runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2025 (image, text).
Try Something DifferentThe Black Stuff7 Oct 2026video
Try Something DifferentThe Black Stuff6 Oct 2026image
Try Something DifferentThe Black Stuff5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Black Stuffverified
Text ad20 Oct 2026The Black Stuffverified
Text ad20 Oct 2026The Black Stuffverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Black Stuff.
The creators who tag @blackstuffsoap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blackstuffsoap on Instagram, led by Karly Alane (35.3K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKarly Alane@karlyalane_ · 🇺🇸 US | Decoration garden diy Creator | 35.3K | 2.0% | 1 | Tagged @blackstuffsoap |
06 · Competitors according to Gravity
Who The Black Stuff competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Black Stuff among Personal Care brands in Ireland. The closest is O Aristocrata, then Dr. Squatch, Cheeky, Every Man Jack, Skinbro, Duke Cannon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| O Aristocrataoaristocrata.com | |||||||
| Dr. Squatchdrsquatch.com | |||||||
| Cheekyusecheeky.com | |||||||
| Every Man Jackeverymanjack.com | |||||||
| Skinbroskinbro.de | |||||||
| Duke Cannondukecannon.com |
07 · Company
The company behind The Black Stuff.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Black Stuff is a company based in Dublin, Ireland, founded in 2021 according to LinkedIn, on a domain registered in May 2015. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇪 Ireland · Dublin
- Founded
- 2021, per LinkedIn
- Domain registered
- 22 May 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theblackstuff.com · Shopify · EUR
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Black Stuff
What people ask Google about The Black Stuff.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Black Stuff a legit company?
According to Gravity by Benchr, The Black Stuff is a brand based in Dublin, Ireland: its website has existed since May 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 91,324 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Black Stuff reviews
Customers rate The Black Stuff 4.8 out of 5 on Trustpilot over 652 reviews, 402 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Black Stuff?
The Black Stuff is an Irish brand that creates handmade natural soap and natural deodorants for men, using only natural ingredients including unique elements like Guinness, Seaweed and Pine Tar. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Black Stuff cost?
The Black Stuff's best seller, Atlantic Pine Tar, sells €9.00 on theblackstuff.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check theblackstuff.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Black Stuff have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Black Stuff advertises on Facebook and Instagram and on Google, where its offers often run. Check theblackstuff.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Black Stuff?
The Black Stuff sells on its own website, theblackstuff.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Black Stuff?
Gravity by Benchr records a company based in Dublin, Ireland, founded in 2021 according to LinkedIn, on a domain registered in 2015, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Black Stuff doing well?
Yes. Gravity by Benchr estimates about 258,100 visits to theblackstuff.com in September 2026, down 2% in a month and up 13% over three months. The Black Stuff ranks #62 of 8,226 Personal Care brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Black Stuff use?
Gravity by Benchr identifies theblackstuff.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Black Stuff spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Black Stuff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Ireland?
Among Personal Care brands in Ireland in the Gravity by Benchr index, The Black Stuff ranks #62 of 8,226 by estimated traffic. Its closest competitors on the same market are O Aristocrata, Dr. Squatch, Cheeky, Every Man Jack, Skinbro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Black Stuff.