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- Drummond Golf
Brand page · Outdoor Recreation · Australia
Drummond Golf (drummondgolf.com.au) traffic, ads & competitors 372k visits a month, 9 active Meta ads, Gravity score 707.
Drummond Golf — Drummond Golf is Australia's biggest golf retailer, selling golf clubs, balls, gear, clothing, and accessories with expert advice and competitive prices. In September 2026 drummondgolf.com.au drew an estimated 372k visits, down 18% on the month before. It ranks #8 of 2,854 Outdoor Recreation brands in Australia and holds a 4.7 Trustpilot rating over 7,188 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Outdoor Recreation brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Drummond Golf is Australia's biggest golf retailer, selling golf clubs, balls, gear, clothing, and accessories with expert advice and competitive prices.
01 · Traffic
Drummond Golf website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Drummond Golf drew an estimated 372k visits in September 2026, down 18% on the month before and up 13% over three months.
- Worldwide#31,543of 4.5m sites · Top 1%
- In Australia#621of 105k sites · Top 1%
- Outdoor Recreation, worldwide#336of 101,136 brands · Top 1%
- Outdoor Recreation, Australia#8of 2,854 brands · Top 1%
372k
estimated visits in September
1 mo ▼ −18.3%4 mo ▲ +13.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Drummond Golf reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Drummond Golf holds 4.7 out of 5 on Trustpilot over 7,188 reviews, 8 of them in the last twelve months: 86% of customers give five stars and 2% one star. That volume places Drummond Golf in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Golf shop Sporting Goods Store Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Drummond Golf best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Drummond Golf sells on Shopify, 74% of its catalogue in stock. The best seller is Drummond Golf E-Gift Card, at A$20.00–A$500.00, followed by Callaway All Weather Spann Glove and Drummond Club Membership.
#1Drummond Golf E-Gift CardDrummond GolfA$20.00–A$500.00In stock
#2Callaway All Weather Spann GloveDrummond GolfA$26.95In stock
#3Drummond Club MembershipDrummond GolfA$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Drummond Golf in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 16% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$250.37
- Currency
- AUD
04 · Ads
Drummond Golf ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Drummond Golf runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2024 (image, text, video).
Win An Australian Open ExperienceDrummond Golf22 Sept 2026video
Win An Australian Open ExperienceDrummond Golf11 Sept 2026image
Win An Australian Open ExperienceDrummond Golf11 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DRUMMOND GOLF PTY LTDverified
Text ad20 Oct 2026DRUMMOND GOLF PTY LTDverified
Text ad20 Oct 2026DRUMMOND GOLF PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Drummond Golf influencers
The creators who tag @drummondgolf on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @drummondgolf on Instagram, led by Josh Dixon (22k followers, 18.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJosh Dixon@traegerdixon · 🇦🇺 AU | Fitness sport bodybuilding Creator | 22k | 18.6% | 4 | Tagged @drummondgolf |
06 · Competitors according to Gravity
Drummond Golf competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Drummond Golf among Outdoor Recreation brands in Australia. The closest is golftown.com, then PGA TOUR Superstore, Clarkes Golf, americangolf.co.uk, Golf Shop, Golf Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| golftown.comgolftown.com | |||||||
| PGA TOUR Superstorepgatoursuperstore.com | |||||||
| Clarkes Golfclarkesgolf.co.uk | |||||||
| americangolf.co.ukamericangolf.co.uk | |||||||
| Golf Shophouseofgolf.com.au | |||||||
| Golf Shopgolfparadise.net.au |
07 · Company
Who is behind Drummond Golf?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Drummond Golf is a company based in Braeside, Australia, founded in 1974 according to LinkedIn. It employs about 197 people.
- Entity country
- 🇦🇺 Australia · Braeside
- Founded
- 1974, per LinkedIn
- Status
- Operating
- Employees
- 197 on LinkedIn
- Own store
- drummondgolf.com.au · Shopify · AUD
- Catalogue
- 237 collections
08 · What people ask about Drummond Golf
What people ask Google about Drummond Golf.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Drummond Golf a legit company?
According to Gravity by Benchr, Drummond Golf is a brand based in Braeside, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 197 people on LinkedIn, it has 32,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Drummond Golf reviews: is it worth it?
Customers rate Drummond Golf 4.7 out of 5 on Trustpilot over 7,188 reviews, 8 of them in the last twelve months: 86% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Drummond Golf sell?
Drummond Golf is Australia's biggest golf retailer, selling golf clubs, balls, gear, clothing, and accessories with expert advice and competitive prices. Gravity by Benchr classifies it under Outdoor Recreation, with Golf making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Drummond Golf prices: how much is it?
Drummond Golf's best seller, Drummond Golf E-Gift Card, sells from A$20.00 to A$500.00 on drummondgolf.com.au. 74% of the catalogue is in stock. Gravity does not track prices daily: check drummondgolf.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Drummond Golf have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Drummond Golf advertises on Facebook and Instagram and on Google, where its offers often run. Check drummondgolf.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Drummond Golf?
Drummond Golf sells on its own website, drummondgolf.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Drummond Golf?
Gravity by Benchr records a company based in Braeside, Australia, founded in 1974 according to LinkedIn, with 197 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Drummond Golf doing well?
Yes. Gravity by Benchr estimates about 372,300 visits to drummondgolf.com.au in September 2026, down 18% in a month and up 13% over three months. Drummond Golf ranks #8 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Drummond Golf use?
Gravity by Benchr identifies drummondgolf.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Drummond Golf spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Drummond Golf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Drummond Golf ranks #8 of 2,854 by estimated traffic. Its closest competitors on the same market are golftown.com, PGA TOUR Superstore, Clarkes Golf, americangolf.co.uk and Golf Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Drummond Golf.