Brand page · Decor · Australia
Early Settler: 1.3m visits a month, 46 active Meta ads.
Early Settler — Early Settler is an Australian home furniture store that sells furniture and homeware for every room in the house, including living rooms, bedrooms, dining areas, kitchens, bathrooms, and outdoor spaces. In September 2026 earlysettler.com.au drew an estimated 1.3m visits, down 8% on the month before. It ranks #2 of 6,489 Decor brands in Australia and holds a 4.1 Trustpilot rating over 841 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Early Settler is an Australian home furniture store that sells furniture and homeware for every room in the house, including living rooms, bedrooms, dining areas, kitchens, bathrooms, and outdoor spaces.
01 · Traffic
How much traffic Early Settler gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Early Settler drew an estimated 1.3m visits in September 2026, down 8% on the month before and up 17% over three months.
- Worldwide#11,548of 4.5m sites · Top 1%
- In Australia#211of 105k sites · Top 1%
- Decor, worldwide#122of 185,686 brands · Top 1%
- Decor, Australia#2of 6,489 brands · Top 1%
1.3m
estimated visits in September
1 mo ▼ −7.9%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Early Settler.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Early Settler holds 4.1 out of 5 on Trustpilot over 841 reviews, 110 of them in the last twelve months: 76% of customers give five stars and 12% one star. That volume places Early Settler in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Early Settler sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Early Settler sells on Shopify, 92% of its catalogue in stock. The best seller is Provincial Cross Back Dining Chair Natural Oak, at A$199.00, followed by Jane Mirror Champagne Silver 167x77cm and Martinique Blanket Box Large 82x45x57cm.
#1Provincial Cross Back Dining Chair Natural OakEarly SettlerA$199.00In stock
#2Jane Mirror Champagne Silver 167x77cmEarly SettlerA$199.00In stock
#3Martinique Blanket Box Large 82x45x57cmEarly SettlerA$229.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Early Settler in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 33% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$487.48
- Currency
- AUD
04 · Ads
What Early Settler is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Early Settler runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2024 (image, text, video).
Clover 3 Drawer Bedside TableEarly Settler Furniture7 Oct 2026image
River Live Edge Timber Dining Table 300cmEarly Settler Furniture7 Oct 2026image
A Table With A StoryEarly Settler Furniture7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026ESR Group Holdings PTY LTDverified
Text ad20 Oct 2026ESR Group Holdings PTY LTDverified
Image ad20 Oct 2026ESR Group Holdings PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Early Settler.
The creators who tag @earlysettlerfurniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @earlysettlerfurniture on Instagram, led by 𝚂𝚊𝚛𝚊𝚑 ~ 𝓈𝓉𝓎𝓁𝒾𝓈𝓉 🕊 (12.9k followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝚂𝚊𝚛𝚊𝚑 ~ 𝓈𝓉𝓎𝓁𝒾𝓈𝓉 🕊@sarah_ella_rose · 🇬🇧 GB | Parenting family Creator | 12.9k | 4.8% | 3 | Tagged @earlysettlerfurniture |
06 · Competitors according to Gravity
Who Early Settler competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Early Settler among Decor brands in Australia. The closest is Interior Secrets, then Lounge Lovers, OZ Design, Luxo Living, McPhails Furniture, LivingStyles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Interior Secretsinteriorsecrets.com.au | |||||||
| Lounge Loversloungelovers.com.au | |||||||
| OZ Designozdesignfurniture.com.au | |||||||
| Luxo Livingluxoliving.com.au | |||||||
| McPhails Furnituremcphails.com.au | |||||||
| LivingStyleslivingstyles.com.au |
07 · Company
The company behind Early Settler.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Early Settler is a company based in Keysborough, Australia. It employs about 212 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Keysborough
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 212 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- earlysettler.com.au · Shopify · AUD
- Catalogue
- 587 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Early Settler
What people ask Google about Early Settler.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Early Settler legit?
According to Gravity by Benchr, Early Settler is a brand based in Keysborough, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 212 people on LinkedIn, it has 183,317 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Early Settler reviews: is it worth it?
Customers rate Early Settler 4.1 out of 5 on Trustpilot over 841 reviews, 110 of them in the last twelve months: 76% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Early Settler sell?
Early Settler is an Australian home furniture store that sells furniture and homeware for every room in the house, including living rooms, bedrooms, dining areas, kitchens, bathrooms, and outdoor spaces. Gravity by Benchr classifies it under Decor, with Accent Tables making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Early Settler cost?
Early Settler's best seller, Provincial Cross Back Dining Chair Natural Oak, sells A$199.00 on earlysettler.com.au. 92% of the catalogue is in stock. Gravity does not track prices daily: check earlysettler.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Early Settler promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Early Settler advertises on Facebook and Instagram and on Google, where its offers often run. Check earlysettler.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Early Settler?
Early Settler sells on its own website, earlysettler.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Early Settler?
Gravity by Benchr records a company based in Keysborough, Australia, with 212 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Early Settler growing?
Yes. Gravity by Benchr estimates about 1,333,300 visits to earlysettler.com.au in September 2026, down 8% in a month and up 17% over three months. Early Settler ranks #2 of 6,489 Decor brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Early Settler use?
Gravity by Benchr identifies earlysettler.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records.
What is Early Settler's ad budget?
Gravity by Benchr does not publish a spend figure for Early Settler on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Australia?
Among Decor brands in Australia in the Gravity by Benchr index, Early Settler ranks #2 of 6,489 by estimated traffic. Its closest competitors on the same market are Interior Secrets, Lounge Lovers, OZ Design, Luxo Living and McPhails Furniture. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Early Settler.