- Gravity
- Rankings
- Health & Beauty
- Personal Care
- easycosmetic
Brand page · Personal Care · Austria
easycosmetic: 173k visits a month, 20 active Meta ads.
easycosmetic — easycosmetic is an Austrian online shop for beauty and cosmetics products, offering over 45,000 items including perfume, skincare, makeup, and hair care from more than 500 brands. In September 2026 easycosmetic.at drew an estimated 173k visits, down 8% on the month before. It ranks #2 of 434 Personal Care brands in Austria and holds a 4.6 Trustpilot rating over 369 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
easycosmetic is an Austrian online shop for beauty and cosmetics products, offering over 45,000 items including perfume, skincare, makeup, and hair care from more than 500 brands.
01 · Traffic
How much traffic easycosmetic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
easycosmetic drew an estimated 173k visits in September 2026, down 8% on the month before and up 16% over three months.
- Worldwide#59,178of 4.5m sites · Top 5%
- In Austria#190of 18.9k sites · Top 5%
- Personal Care, worldwide#2,749of 215,119 brands · Top 5%
- Personal Care, Austria#2of 434 brands · Top 1%
173k
estimated visits in September
1 mo ▼ −8.0%4 mo ▲ +16.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about easycosmetic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
easycosmetic holds 4.6 out of 5 on Trustpilot over 369 reviews, 310 of them in the last twelve months: 91% of customers give five stars and 7% one star. That volume places easycosmetic in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What easycosmetic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read easycosmetic's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places easycosmetic in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What easycosmetic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
easycosmetic runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Es ist soweit. Es ist soweit, ES IST SOWEIT! 🖤 Ich darf es endlich sagen – ich darf AURA NOIRE endlich ins Regal stellen. Und ja, ich sag'seasycosmetic.de13 Oct 2026video
ES IST OFFIZIELL. 🖤 Lang genug gewartet – AURA NOIRE ist ab JETZT offiziell erhältlich! Kein Blödsinn mehr, kein "bald". Ab heute steht ereasycosmetic.de13 Oct 2026video
Parfum bis zu 58 %* unter UVPeasycosmetic.de12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beauty International Austria Limitedverified
Text ad20 Oct 2026Beauty International Austria Limitedverified
Text ad20 Oct 2026Beauty International Austria Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about easycosmetic.
The creators who tag @easycosmetic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @easycosmetic on Instagram, led by Natalie Michaelis (24k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatalie Michaelis@natalievip · 🇩🇪 DE | Beauty cosmetics skincare Creator | 24k | 3.7% | 2 | Tagged @easycosmetic |
06 · Competitors according to Gravity
Who easycosmetic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for easycosmetic among Personal Care brands in Austria. The closest is notino.ie, then allbeauty, parfumdo.com, parfumdreams.de, fragrance.com, Parfum Zentrum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| notino.ienotino.ie | |||||||
| allbeautyallbeauty.com | |||||||
| parfumdo.comparfumdo.com | |||||||
| parfumdreams.deparfumdreams.de | |||||||
| fragrance.comfragrance.com | |||||||
| Parfum Zentrumparfum-zentrum.de |
07 · Company
The company behind easycosmetic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
easycosmetic is a company based in Austria, founded in 2005 according to LinkedIn. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- easycosmetic.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about easycosmetic
What people ask Google about easycosmetic.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is easycosmetic a legit company?
According to Gravity by Benchr, easycosmetic is a brand based in Austria: its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 26,801 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
easycosmetic reviews
Customers rate easycosmetic 4.6 out of 5 on Trustpilot over 369 reviews, 310 of them in the last twelve months: 91% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does easycosmetic sell?
easycosmetic is an Austrian online shop for beauty and cosmetics products, offering over 45,000 items including perfume, skincare, makeup, and hair care from more than 500 brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a easycosmetic discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: easycosmetic advertises on Facebook and Instagram and on Google, where its offers often run. Check easycosmetic.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns easycosmetic?
Gravity by Benchr records a company based in Austria, founded in 2005 according to LinkedIn, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is easycosmetic doing well?
Yes. Gravity by Benchr estimates about 172,800 visits to easycosmetic.at in September 2026, down 8% in a month and up 16% over three months. easycosmetic ranks #2 of 434 Personal Care brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does easycosmetic spend on Meta ads?
Gravity by Benchr does not publish a spend figure for easycosmetic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Austria?
Among Personal Care brands in Austria in the Gravity by Benchr index, easycosmetic ranks #2 of 434 by estimated traffic. Its closest competitors on the same market are notino.ie, allbeauty, parfumdo.com, parfumdreams.de and fragrance.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with easycosmetic.