Brand page · Personal Care · Germany
easycosmetic: 1.1m visits a month, 20 active Meta ads.
easycosmetic — easycosmetic is a German online shop for beauty and cosmetics that sells over 45,000 beauty products including perfume, skincare, makeup, and hair care from more than 500 brands. In September 2026 easycosmetic.de drew an estimated 1.1m visits, down 4% on the month before. It ranks #3 of 3,138 Personal Care brands in Germany and holds a 4.6 Trustpilot rating over 37,531 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
easycosmetic is a German online shop for beauty and cosmetics that sells over 45,000 beauty products including perfume, skincare, makeup, and hair care from more than 500 brands.
01 · Traffic
How much traffic easycosmetic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
easycosmetic drew an estimated 1.1m visits in September 2026, down 4% on the month before and down 7% over three months.
- Worldwide#13,143of 4.5m sites · Top 1%
- In Germany#581of 184k sites · Top 1%
- Personal Care, worldwide#442of 215,119 brands · Top 1%
- Personal Care, Germany#3of 3,138 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −4.1%4 mo ▼ −7.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about easycosmetic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
easycosmetic holds 4.6 out of 5 on Trustpilot over 37,531 reviews, 2,702 of them in the last twelve months: 84% of customers give five stars and 4% one star. That volume places easycosmetic in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, easycosmetic scores 4.9 over 56 reviews.
Cosmetics and Perfumes Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What easycosmetic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read easycosmetic's catalogue yet.
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Share of the catalogue by product family.
The dominant category places easycosmetic in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What easycosmetic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
easycosmetic runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Es ist soweit. Es ist soweit, ES IST SOWEIT! 🖤 Ich darf es endlich sagen – ich darf AURA NOIRE endlich ins Regal stellen. Und ja, ich sag'seasycosmetic.de13 Oct 2026video
ES IST OFFIZIELL. 🖤 Lang genug gewartet – AURA NOIRE ist ab JETZT offiziell erhältlich! Kein Blödsinn mehr, kein "bald". Ab heute steht ereasycosmetic.de13 Oct 2026video
Parfum bis zu 58 %* unter UVPeasycosmetic.de12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Beauty Perfectionists Limitedverified
Text ad19 Oct 2026Beauty Perfectionists Limitedverified
Image ad19 Oct 2026Beauty Perfectionists Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about easycosmetic.
The creators who tag @easycosmetic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @easycosmetic on Instagram, led by Natalie Michaelis (24k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatalie Michaelis@natalievip · 🇩🇪 DE | Beauty cosmetics skincare Creator | 24k | 3.7% | 2 | Tagged @easycosmetic |
06 · Competitors according to Gravity
Who easycosmetic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for easycosmetic among Personal Care brands in Germany. The closest is notino.ie, then profumeriaweb.com, parfumdo.com, allbeauty, makeup.fr, lookfantastic.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| notino.ienotino.ie | |||||||
| profumeriaweb.comprofumeriaweb.com | |||||||
| parfumdo.comparfumdo.com | |||||||
| allbeautyallbeauty.com | |||||||
| makeup.frmakeup.fr | |||||||
| lookfantastic.itlookfantastic.it |
07 · Company
The company behind easycosmetic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
easycosmetic is a company based in Germany.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇩🇪 Germany
- Founded
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- Domain registered
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- Share capital
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- Status
- Operating
- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- easycosmetic.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about easycosmetic
What people ask Google about easycosmetic.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is easycosmetic legit?
According to Gravity by Benchr, easycosmetic is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 26,801 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about easycosmetic?
Customers rate easycosmetic 4.6 out of 5 on Trustpilot over 37,531 reviews, 2,702 of them in the last twelve months: 84% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, easycosmetic scores 4.9 over 56 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is easycosmetic known for?
easycosmetic is a German online shop for beauty and cosmetics that sells over 45,000 beauty products including perfume, skincare, makeup, and hair care from more than 500 brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a easycosmetic discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: easycosmetic advertises on Facebook and Instagram and on Google, where its offers often run. Check easycosmetic.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is easycosmetic doing well?
Not at the moment. Gravity by Benchr estimates about 1,131,000 visits to easycosmetic.de in September 2026, down 4% in a month and down 7% over three months. easycosmetic ranks #3 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is easycosmetic's ad budget?
Gravity by Benchr does not publish a spend figure for easycosmetic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, easycosmetic ranks #3 of 3,138 by estimated traffic. Its closest competitors on the same market are notino.ie, profumeriaweb.com, parfumdo.com, allbeauty and makeup.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with easycosmetic.