Brand page · Decor · Australia
ECOYA traffic, ads & competitors 58.4k visits a month, 87 active Meta ads, Gravity score 667.
ECOYA — ECOYA Australia is a luxury home fragrance and bodycare brand that specializes in natural soy wax candles, diffusers, and botanical bodycare products. In September 2026 ecoya.com.au drew an estimated 58.4k visits, up 36% on the month before. It ranks #96 of 6,489 Decor brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 173 peers: Decor brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ECOYA Australia is a luxury home fragrance and bodycare brand that specializes in natural soy wax candles, diffusers, and botanical bodycare products.
01 · Traffic
ECOYA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ECOYA drew an estimated 58.4k visits in September 2026, up 36% on the month before and up 39% over three months.
- Worldwide#148,826of 4.5m sites · Top 5%
- In Australia#3,563of 105k sites · Top 5%
- Decor, worldwide#2,981of 185,686 brands · Top 5%
- Decor, Australia#96of 6,489 brands · Top 5%
58.4k
estimated visits in September
1 mo ▲ +35.5%4 mo ▲ +39.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ECOYA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ECOYA holds 3.1 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.
Candle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ECOYA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ECOYA sells on Shopify, 96% of its catalogue in stock. The best seller is Plug-In Diffuser, at A$49.95, followed by Plug-In Diffuser Fragrance Flask: French Pear and Plug-In Diffuser Fragrance Flask: Lotus Flower.
#1Plug-In DiffuserECOYAA$49.95In stock
#2Plug-In Diffuser Fragrance Flask: French PearECOYAA$29.95In stock
#3Plug-In Diffuser Fragrance Flask: Lotus FlowerECOYAA$29.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ECOYA in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 45% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$47.35
- Currency
- AUD
04 · Ads
ECOYA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ECOYA runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since December 2023 (image, text, video).
Your girlfriend will love this!ECOYA8 Oct 2026image
Christmas starts with Fresh PineECOYA8 Oct 2026video
Pomelo Sorbet, it's poolside, bottled.ECOYA8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ECOYA NEW ZEALAND LIMITEDverified
Text ad20 Oct 2026ECOYA NEW ZEALAND LIMITEDverified
Text ad20 Oct 2026ECOYA NEW ZEALAND LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ECOYA influencers
The creators who tag @ecoya on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ecoya on Instagram, led by Flux | Home & Lifestyle Store (25.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFlux | Home & Lifestyle Store@fluxboutique.co.nz · 🇳🇿 NZ | Spirituality religion esotericism Creator | 25.3k | 0.2% | 3 | Tagged @ecoya |
06 · Competitors according to Gravity
ECOYA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ECOYA among Decor brands in Australia. The closest is Peppermint Grove, then Glasshouse Fragrances, DUX Collection Sydney, Apothecary by Justin, Celia Loves, CIRCA AU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Peppermint Grovepeppermintgrovefragrances.com | |||||||
| Glasshouse Fragrancesglasshousefragrances.com | |||||||
| DUX Collection Sydneyduxcollection.com | |||||||
| Apothecary by Justinapothecarybyjustin.au | |||||||
| Celia Lovescelialoves.com.au | |||||||
| CIRCA AUcirca.com.au |
07 · Company
Who is behind ECOYA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ECOYA is a company based in Taren Point, Australia, founded in 2004 according to LinkedIn. It employs about 107 people.
- Entity country
- 🇦🇺 Australia · Taren Point
- Founded
- 2004, per LinkedIn
- Employees
- 107 on LinkedIn
- Own store
- ecoya.com.au · Shopify · AUD
- Catalogue
- 90 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ECOYA
What people ask Google about ECOYA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ECOYA legit?
According to Gravity by Benchr, ECOYA is a brand based in Taren Point, Australia: it sells on a Shopify store, it employs 107 people on LinkedIn, it has 88,045 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is ECOYA known for?
ECOYA Australia is a luxury home fragrance and bodycare brand that specializes in natural soy wax candles, diffusers, and botanical bodycare products. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ECOYA expensive?
ECOYA's best seller, Plug-In Diffuser, sells A$49.95 on ecoya.com.au. 96% of the catalogue is in stock. Gravity does not track prices daily: check ecoya.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ECOYA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ECOYA advertises on Facebook and Instagram and on Google, where its offers often run. Check ecoya.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ECOYA?
ECOYA sells on its own website, ecoya.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ECOYA?
Gravity by Benchr records a company based in Taren Point, Australia, founded in 2004 according to LinkedIn, with 107 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ECOYA growing?
Yes. Gravity by Benchr estimates about 58,400 visits to ecoya.com.au in September 2026, up 36% in a month and up 39% over three months. ECOYA ranks #96 of 6,489 Decor brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ECOYA use?
Gravity by Benchr identifies ecoya.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ECOYA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ECOYA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Australia?
Among Decor brands in Australia in the Gravity by Benchr index, ECOYA ranks #96 of 6,489 by estimated traffic. Its closest competitors on the same market are Peppermint Grove, Glasshouse Fragrances, DUX Collection Sydney, Apothecary by Justin and Celia Loves. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ECOYA.