Brand page · Personal Care · South Africa
Edgars traffic, ads & competitors 1.8m visits a month, 458 active Meta ads.
Edgars — Edgars is a South African fashion, beauty and homeware retailer offering choice and value for the whole family, with more than 80 years of experience and over 170 stores throughout the country. In September 2026 edgars.co.za drew an estimated 1.8m visits, up 4% on the month before. It ranks #3 of 531 Personal Care brands in South Africa.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Edgars is a South African fashion, beauty and homeware retailer offering choice and value for the whole family, with more than 80 years of experience and over 170 stores throughout the country.
01 · Traffic
Edgars website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Edgars drew an estimated 1.8m visits in September 2026, up 4% on the month before and down 1% over three months.
- Worldwide#8,924of 4.5m sites · Top 1%
- In South Africa#86of 33.7k sites · Top 1%
- Personal Care, worldwide#287of 215,119 brands · Top 1%
- Personal Care, South Africa#3of 531 brands · Top 1%
1.8m
estimated visits in September
1 mo ▲ +4.4%4 mo ▼ −1.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Edgars reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Edgars holds 3.1 out of 5 on Trustpilot over 7 reviews, 6 of them in the last twelve months: 14% of customers give five stars and 57% one star.
Women's Clothing Store Clothing Store Shoe Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Edgars best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Edgars sells on Shopify, 30% of its catalogue in stock. The best seller is Vodacom Power Sim Card, at ZAR 4.99, followed by Glycolic Acid 7% Exfoliating Toner | The Ordinary and Niacinamide 10% + Zinc 1% | The Ordinary.
#1Vodacom Power Sim CardEdgarsZAR 4.99In stock
#2Glycolic Acid 7% Exfoliating Toner | The OrdinaryEdgarsZAR 175.50–ZAR 265.50In stock
#3Niacinamide 10% + Zinc 1% | The OrdinaryEdgarsZAR 117.00–ZAR 405.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Edgars in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 30% of the catalogue
- In stock
- 30%
- Upper price quartile
- US$45.43
- Currency
- ZAR
04 · Ads
Edgars ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Edgars runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Take 2 & SAVE on Ladies Essentials 🌴Edgars8 Oct 2026video
Take 2 & Save R40 👕Edgars8 Oct 2026image
Kids Take 2 Deals 👕Edgars8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026RETAILABILITY (PTY) LTDverified
Text ad20 Oct 2026RETAILABILITY (PTY) LTDverified
Text ad20 Oct 2026RETAILABILITY (PTY) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Edgars influencers
The creators who tag @edgarsfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @edgarsfashion on Instagram, led by Miriam Gumbo | Style & Founder (13.2k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMiriam Gumbo | Style & Founder@miriam.maulana · 🇵🇪 PE | Fashion style luxury Creator | 13.2k | 0.4% | 8 | Tagged @edgarsfashion |
06 · Competitors according to Gravity
Edgars competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Edgars among Personal Care brands in South Africa. The closest is Sedgars, then MYER, shoppersstop.com, Notos, Belk®, houseoffraser.ie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sedgarssedgars.com | |||||||
| MYERmyer.com.au | |||||||
| shoppersstop.comshoppersstop.com | |||||||
| Notosnotos.gr | |||||||
| Belk®belk.com | |||||||
| houseoffraser.iehouseoffraser.ie |
07 · Company
Who is behind Edgars?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Edgars is a company based in Durban, South Africa. It employs about 3,495 people and is listed at m_and_a stage.
- Entity country
- 🇿🇦 South Africa · Durban
- Status
- Operating
- Employees
- 3,495 on LinkedIn
- Funding stage
- M and a
- Own store
- edgars.co.za · Shopify · ZAR
- Catalogue
- 1,906 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Edgars
What people ask Google about Edgars.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Edgars legit?
According to Gravity by Benchr, Edgars is a brand based in Durban, South Africa: it sells on a Shopify store, it employs 3,495 people on LinkedIn, it has 310,875 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Edgars known for?
Edgars is a South African fashion, beauty and homeware retailer offering choice and value for the whole family, with more than 80 years of experience and over 170 stores throughout the country. Gravity by Benchr classifies it under Personal Care, with Telephony making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Edgars expensive?
Edgars' best seller, Vodacom Power Sim Card, sells ZAR 4.99 on edgars.co.za. 30% of the catalogue is in stock. Gravity does not track prices daily: check edgars.co.za before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Edgars have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Edgars advertises on Facebook and Instagram and on Google, where its offers often run. Check edgars.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Edgars?
Edgars sells on its own website, edgars.co.za, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Edgars?
Gravity by Benchr records a company based in Durban, South Africa, with 3,495 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Edgars growing?
Not at the moment. Gravity by Benchr estimates about 1,821,900 visits to edgars.co.za in September 2026, up 4% in a month and down 1% over three months. Edgars ranks #3 of 531 Personal Care brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Edgars use?
Gravity by Benchr identifies edgars.co.za as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.
How much does Edgars spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Edgars on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in South Africa?
Among Personal Care brands in South Africa in the Gravity by Benchr index, Edgars ranks #3 of 531 by estimated traffic. Its closest competitors on the same market are Sedgars, MYER, shoppersstop.com, Notos and Belk®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Edgars.