Brand page · Shoes · United Kingdom
EGO: 1m visits a month, 297 active Meta ads.
EGO — EGO is a UK-based fashion brand that sells women's shoes and clothing, offering trend-led styles inspired by celebrities, influencers, and runways. In September 2026 ego.co.uk drew an estimated 1m visits, down 20% on the month before. It ranks #6 of 2,017 Shoes brands in United Kingdom and holds a 3.4 Trustpilot rating over 15,645 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
EGO is a UK-based fashion brand that sells women's shoes and clothing, offering trend-led styles inspired by celebrities, influencers, and runways.
01 · Traffic
How much traffic EGO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EGO drew an estimated 1m visits in September 2026, down 20% on the month before and down 47% over three months.
- Worldwide#14,245of 4.5m sites · Top 1%
- In United Kingdom#556of 192k sites · Top 1%
- Shoes, worldwide#234of 46,962 brands · Top 1%
- Shoes, United Kingdom#6of 2,017 brands · Top 1%
1m
estimated visits in September
1 mo ▼ −19.8%4 mo ▼ −47.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about EGO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EGO holds 3.4 out of 5 on Trustpilot over 15,645 reviews, 1,818 of them in the last twelve months: 60% of customers give five stars and 28% one star. That volume places EGO in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Handbags Shop Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What EGO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read EGO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places EGO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What EGO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EGO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
New Season, New Layers 🍂EGO7 Oct 2026video
Same Fit, Different Day 📅EGO7 Oct 2026image
Soft fits, effortless style ☁️🖤EGO7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026BRIGHT MODE LTDverified
Text ad19 Oct 2026BRIGHT MODE LTDverified
Text ad19 Oct 2026BRIGHT MODE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about EGO.
The creators who tag @egoofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @egoofficial on Instagram, led by Hani 🎶♐️♓️⚡️💃🏿📚🫀R💘 (96.6k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHani 🎶♐️♓️⚡️💃🏿📚🫀R💘@haniii_abazi · 🇦🇱 AL | Photography visual arts Creator | 96.6k | 0.9% | 11 | Tagged @egoofficial |
06 · Competitors according to Gravity
Who EGO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EGO among Shoes brands in United Kingdom. The closest is dress to, then fashionroom.gr, stilettoskop.com, nastygal.com, TSOUKALAS, Public Desire.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dress todressto.com.br | |||||||
| fashionroom.grfashionroom.gr | |||||||
| stilettoskop.comstilettoskop.com | |||||||
| nastygal.comnastygal.com | |||||||
| TSOUKALAStsoukalas-shoes.gr | |||||||
| Public Desirepublicdesire.com |
07 · Company
The company behind EGO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EGO is a company based in United Kingdom, on a domain registered in March 2004. It employs about 255 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 23 Mar 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 255 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ego.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EGO
What people ask Google about EGO.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EGO a legit company?
According to Gravity by Benchr, EGO is a brand based in United Kingdom: its website has existed since March 2004, its Trustpilot profile is claimed by the brand, it employs 255 people on LinkedIn, it has 2,833,566 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
EGO reviews
Customers rate EGO 3.4 out of 5 on Trustpilot over 15,645 reviews, 1,818 of them in the last twelve months: 60% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is EGO?
EGO is a UK-based fashion brand that sells women's shoes and clothing, offering trend-led styles inspired by celebrities, influencers, and runways. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a EGO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: EGO advertises on Facebook and Instagram and on Google, where its offers often run. Check ego.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns EGO?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2004, with 255 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is EGO doing well?
Not at the moment. Gravity by Benchr estimates about 1,022,300 visits to ego.co.uk in September 2026, down 20% in a month and down 47% over three months. EGO ranks #6 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does EGO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for EGO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, EGO ranks #6 of 2,017 by estimated traffic. Its closest competitors on the same market are dress to, fashionroom.gr, stilettoskop.com, nastygal.com and TSOUKALAS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EGO.