Brand page · Lawn & Garden · Germany
Einhell.de: 523K visits a month, 92 active Meta ads, Gravity score 728.
Einhell.de — Einhell Germany AG is a manufacturer of tools and gardening equipment for DIY enthusiasts and garden lovers, offering battery-powered tools, stationary machines, and garden devices with a good price-performance ratio. In September 2026 einhell.de drew an estimated 523K visits, up 1% on the month before. It ranks #2 of 727 Lawn & Garden brands in Germany and holds a 3.3 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Lawn & Garden brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Einhell Germany AG is a manufacturer of tools and gardening equipment for DIY enthusiasts and garden lovers, offering battery-powered tools, stationary machines, and garden devices with a good price-performance ratio.
01 · Traffic
How much traffic Einhell.de gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Einhell.de drew an estimated 523K visits in September 2026, up 1% on the month before and up 10% over three months.
- Worldwide#23,943of 4.5M sites · Top 1%
- In Germany#1,072of 184K sites · Top 1%
- Lawn & Garden, worldwide#69of 52,482 brands · Top 1%
- Lawn & Garden, Germany#2of 727 brands · Top 1%
523K
estimated visits in September
1 mo ▲ +1.4%4 mo ▲ +9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Einhell.de.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Einhell.de holds 3.3 out of 5 on Trustpilot over 37 reviews, 6 of them in the last twelve months: 46% of customers give five stars and 41% one star. That volume places Einhell.de in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Einhell.de sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Einhell.de's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Einhell.de in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Einhell.de is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Einhell.de runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2025 (image, text, video).
Akku-Autokompressor - CE-CC 18/23 D Li-SoloEinhell8 Oct 2026image
Akku-Energiestation - TE-ES 18/150/1 Li-C-SoloEinhell4 Oct 2026image
Volltreffer! Schnappt euch 1.000 € für euren Verein!👏Einhell3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Einhell Germany AGverified
Video ad19 Oct 2026Einhell Germany AGverified
Image ad19 Oct 2026Einhell Germany AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Einhell.de.
The creators who tag @einhell_dach on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @einhell_dach on Instagram, led by Tobis Handcraft (742K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTobis Handcraft@tobis_handcraft · 🇩🇪 DE | Decoration garden diy Creator | 742K | 0.4% | 8 | Tagged @einhell_dach |
06 · Competitors according to Gravity
Who Einhell.de competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Einhell.de among Lawn & Garden brands in Germany. The closest is Scheppach Group, then parkside-diy.com, RYOBI, ryobitools.com, worx.com, SKIL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scheppach Groupscheppach.com | |||||||
| parkside-diy.comparkside-diy.com | |||||||
| RYOBIryobi.com.au | |||||||
| ryobitools.comryobitools.com | |||||||
| worx.comworx.com | |||||||
| SKILskil.com |
07 · Company
The company behind Einhell.de.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Einhell.de is a company based in Germany, founded in 1964 according to LinkedIn.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇩🇪 Germany
- Founded
- 1964, per LinkedIn
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- einhell.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Einhell.de
What people ask Google about Einhell.de.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Einhell.de legit?
According to Gravity by Benchr, Einhell.de is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 211,291 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Einhell.de reviews
Customers rate Einhell.de 3.3 out of 5 on Trustpilot over 37 reviews, 6 of them in the last twelve months: 46% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Einhell.de known for?
Einhell Germany AG is a manufacturer of tools and gardening equipment for DIY enthusiasts and garden lovers, offering battery-powered tools, stationary machines, and garden devices with a good price-performance ratio. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Is there a Einhell.de discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Einhell.de advertises on Facebook and Instagram and on Google, where its offers often run. Check einhell.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Einhell.de?
Gravity by Benchr records a company based in Germany, founded in 1964 according to LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Einhell.de growing?
Yes. Gravity by Benchr estimates about 523,200 visits to einhell.de in September 2026, up 1% in a month and up 10% over three months. Einhell.de ranks #2 of 727 Lawn & Garden brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Einhell.de spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Einhell.de on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Germany?
Among Lawn & Garden brands in Germany in the Gravity by Benchr index, Einhell.de ranks #2 of 727 by estimated traffic. Its closest competitors on the same market are Scheppach Group, parkside-diy.com, RYOBI, ryobitools.com, worx.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Einhell.de.