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- Ela & Earth
Brand page · Kitchen & Dining · Australia
Ela & Earth traffic, ads & competitors 167k visits a month, 259 active Meta ads, Gravity score 684.
Ela & Earth — Ela & Earth creates thoughtfully designed bags, travel essentials, drinkware and lunchware for everyday life. The brand offers functional, elevated lifestyle products including backpacks, tote bags, toiletries bags, and lunchware. In September 2026 elaandearth.com.au drew an estimated 167k visits, down 22% on the month before. It ranks #30 of 4,419 Kitchen & Dining brands in Australia and holds a 2.1 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 51 peers: Kitchen & Dining brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ela & Earth creates thoughtfully designed bags, travel essentials, drinkware and lunchware for everyday life. The brand offers functional, elevated lifestyle products including backpacks, tote bags, toiletries bags, and lunchware.
01 · Traffic
Ela & Earth website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ela & Earth drew an estimated 167k visits in September 2026, down 22% on the month before and up 17% over three months.
- Worldwide#60,940of 4.5m sites · Top 5%
- In Australia#1,274of 105k sites · Top 5%
- Kitchen & Dining, worldwide#1,334of 145,612 brands · Top 1%
- Kitchen & Dining, Australia#30of 4,419 brands · Top 1%
167k
estimated visits in September
1 mo ▼ −21.5%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Ela & Earth reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ela & Earth holds 2.1 out of 5 on Trustpilot over 18 reviews, 17 of them in the last twelve months: 6% of customers give five stars and 56% one star. That volume places Ela & Earth in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store Bag Shop Fashion Accessories Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Ela & Earth best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ela & Earth sells on Shopify, 89% of its catalogue in stock. The best seller is Black With Gold - Odyssey Insulated Tote Bag [Large], at A$169.95, followed by Black - Odyssey Water Bottle Bag and Biscuit - Odyssey Water Bottle Bag.
#1Black With Gold - Odyssey Insulated Tote Bag [Large]Ela & EarthA$169.95In stock
#2Black - Odyssey Water Bottle BagEla & EarthA$89.95In stock
#3Biscuit - Odyssey Water Bottle BagEla & EarthA$89.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ela & Earth in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 76% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$97.60
- Currency
- AUD
04 · Ads
Ela & Earth ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ela & Earth runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Made To Keep UpEla & Earth6 Oct 2026video
One Bag. No More JugglingEla & Earth6 Oct 2026video
The Gym Bag That Does More ✨Ela & Earth6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ELA AND EARTH PTY LTDverified
Image ad20 Oct 2026ELA AND EARTH PTY LTDverified
Text ad20 Oct 2026ELA AND EARTH PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Ela & Earth influencers
The creators who tag @elaandearth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @elaandearth on Instagram, led by OliviaAnderson 🩷 Flat Out Mum Retreats (47.5k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOliviaAnderson 🩷 Flat Out Mum Retreats@flatoutmum · 🇦🇺 AU | Fashion style luxury Creator | 47.5k | 1.4% | 3 | Tagged @elaandearth |
06 · Competitors according to Gravity
Ela & Earth competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ela & Earth among Kitchen & Dining brands in Australia. The closest is YETI Australia, then stotodo, Simple Modern, PACCO, BruMate, SHO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| YETI Australiaau.yeti.com | |||||||
| stotodostotodo.com | |||||||
| Simple Modernsimplemodern.com | |||||||
| PACCOpaccoby.com.br | |||||||
| BruMatebrumate.com | |||||||
| SHOshoreusable.com |
07 · Company
Who is behind Ela & Earth?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ela & Earth is a company based in Tweed Heads South, Australia, founded in 2020 according to LinkedIn. It employs about 10 people.
- Entity country
- 🇦🇺 Australia · Tweed Heads South
- Founded
- 2020, per LinkedIn
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- elaandearth.com.au · Shopify · AUD
- Catalogue
- 206 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ela & Earth
What people ask Google about Ela & Earth.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ela & Earth legit or a scam?
According to Gravity by Benchr, Ela & Earth is a brand based in Tweed Heads South, Australia: it sells on a Shopify store, it employs 10 people on LinkedIn, it has 83,452 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ela & Earth reviews
Customers rate Ela & Earth 2.1 out of 5 on Trustpilot over 18 reviews, 17 of them in the last twelve months: 6% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ela & Earth sell?
Ela & Earth creates thoughtfully designed bags, travel essentials, drinkware and lunchware for everyday life. The brand offers functional, elevated lifestyle products including backpacks, tote bags, toiletries bags, and lunchware. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Ela & Earth prices: how much is it?
Ela & Earth's best seller, Black With Gold - Odyssey Insulated Tote Bag [Large], sells A$169.95 on elaandearth.com.au. 89% of the catalogue is in stock. Gravity does not track prices daily: check elaandearth.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Ela & Earth have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ela & Earth advertises on Facebook and Instagram and on Google, where its offers often run. Check elaandearth.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ela & Earth?
Ela & Earth sells on its own website, elaandearth.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ela & Earth?
Gravity by Benchr records a company based in Tweed Heads South, Australia, founded in 2020 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ela & Earth growing?
Yes. Gravity by Benchr estimates about 166,800 visits to elaandearth.com.au in September 2026, down 22% in a month and up 17% over three months. Ela & Earth ranks #30 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ela & Earth use?
Gravity by Benchr identifies elaandearth.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ela & Earth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ela & Earth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, Ela & Earth ranks #30 of 4,419 by estimated traffic. Its closest competitors on the same market are YETI Australia, stotodo, Simple Modern, PACCO and BruMate. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ela & Earth.