Brand page · Kitchen & Dining · United States
Ello: 186K visits a month, 212 active Meta ads, Gravity score 661.
Ello — Ello creates reusable food and beverage products that complement individuality and sense of style, offering dependable function and on-trend design at a great price. In September 2026 elloproducts.com drew an estimated 186K visits, down 25% on the month before. It ranks #169 of 25,135 Kitchen & Dining brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ello creates reusable food and beverage products that complement individuality and sense of style, offering dependable function and on-trend design at a great price.
01 · Traffic
How much traffic Ello gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ello drew an estimated 186K visits in September 2026, down 25% on the month before and up 63% over three months.
- Worldwide#55,727of 4.5M sites · Top 5%
- In United States#18,314of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#1,178of 145,612 brands · Top 1%
- Kitchen & Dining, United States#169of 25,135 brands · Top 1%
186K
estimated visits in September
1 mo ▼ −25.4%4 mo ▲ +63.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ello.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ello holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Kitchen Supply Store Disposable Tableware Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ello sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ello sells on Shopify, 85% of its catalogue in stock. The best seller is Oasis Stainless Steel Tumbler, at US$26.99–US$36.99, followed by Replacement Lid - Pop & Fill Stainless Steel Water Bottle and Pop & Fill Stainless Steel Water Bottle.
#1Oasis Stainless Steel TumblerElloUS$26.99–US$36.99In stock
#2Replacement Lid - Pop & Fill Stainless Steel Water BottleElloUS$8.99In stock
#3Pop & Fill Stainless Steel Water BottleElloUS$22.39–US$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ello in its comparison group.
- Average rating
- 4.35 / 5
- Rated products
- 89% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$30.58
- Currency
- USD
04 · Ads
What Ello is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ello runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
Ello ProductsEllo Products6 Oct 2026image
Upgrade Your Daily BrewEllo Products6 Oct 2026video
Sip Among the StarsEllo Products6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Leapfrog Product Development LLCverified
Text ad20 Oct 2026Leapfrog Product Development LLCverified
Text ad20 Oct 2026Leapfrog Product Development LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ello.
The creators who tag @elloproducts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @elloproducts on Instagram, led by ALYSSA JOBES (21.7K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AALYSSA JOBES@alyssamjobes · 🇺🇸 US | Fashion style luxury Creator | 21.7K | 3.4% | 5 | Tagged @elloproducts |
06 · Competitors according to Gravity
Who Ello competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ello among Kitchen & Dining brands in United States. The closest is BlackBlum, then Klean Kanteen, mepal.com, SHO, Simple Modern, Bentgo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BlackBlumblack-blum.com | |||||||
| Klean Kanteenkleankanteen.com | |||||||
| mepal.commepal.com | |||||||
| SHOshoreusable.com | |||||||
| Simple Modernsimplemodern.com | |||||||
| Bentgobentgo.com |
07 · Company
The company behind Ello.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ello is a company based in Chicago, United States, founded in 2009 according to LinkedIn, on a domain registered in January 2010. It employs about 112 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chicago
- Founded
- 2009, per LinkedIn
- Domain registered
- 19 Jan 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 112 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- elloproducts.com · Shopify · USD
- Catalogue
- 64 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ello
What people ask Google about Ello.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ello legit or a scam?
According to Gravity by Benchr, Ello is a brand based in Chicago, United States: its website has existed since January 2010, it sells on a Shopify store, it employs 112 people on LinkedIn, it has 67,337 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Ello known for?
Ello creates reusable food and beverage products that complement individuality and sense of style, offering dependable function and on-trend design at a great price. Gravity by Benchr classifies it under Kitchen & Dining, with Food Storage making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ello expensive?
Ello's best seller, Oasis Stainless Steel Tumbler, sells from US$26.99 to US$36.99 on elloproducts.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check elloproducts.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Ello have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ello advertises on Facebook and Instagram and on Google, where its offers often run. Check elloproducts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ello?
Ello sells on its own website, elloproducts.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ello?
Gravity by Benchr records a company based in Chicago, United States, founded in 2009 according to LinkedIn, on a domain registered in 2010, with 112 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ello growing?
Yes. Gravity by Benchr estimates about 185,800 visits to elloproducts.com in September 2026, down 25% in a month and up 63% over three months. Ello ranks #169 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ello use?
Gravity by Benchr identifies elloproducts.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ello spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ello on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Ello ranks #169 of 25,135 by estimated traffic. Its closest competitors on the same market are BlackBlum, Klean Kanteen, mepal.com, SHO, Simple Modern. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ello.