Brand page · Clothing
El Palacio de Hierro: 14m visits a month, 1,349 active Meta ads.
El Palacio de Hierro — El Palacio de Hierro is a luxury department store that sells fashion, designers, footwear, home goods, electronics and more. In September 2026 elpalaciodehierro.com drew an estimated 14m visits, up 12% on the month before. It ranks #2 of 1,694 Clothing brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
El Palacio de Hierro is a luxury department store that sells fashion, designers, footwear, home goods, electronics and more.
01 · Traffic
How much traffic El Palacio de Hierro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
El Palacio de Hierro drew an estimated 14m visits in September 2026, up 12% on the month before and up 31% over three months.
- Worldwide#1,576of 4.5m sites · Top 1%
- In Mexico#19of 68.4k sites · Top 1%
- Clothing, worldwide#96of 459,295 brands · Top 1%
- Clothing, Mexico#2of 1,694 brands · Top 1%
14m
estimated visits in September
1 mo ▲ +12.3%4 mo ▲ +30.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about El Palacio de Hierro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
El Palacio de Hierro holds 2.8 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 17% of customers give five stars and 83% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What El Palacio de Hierro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read El Palacio de Hierro's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places El Palacio de Hierro in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What El Palacio de Hierro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
El Palacio de Hierro runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
El Palacio de HierroEl Palacio de Hierro14 Oct 2026image
Mensualidades sin interesesEl Palacio de Hierro14 Oct 2026image
Eleva tus outfits con el reloj SammyEl Palacio de Hierro14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EL PALACIO DE HIERROverified
Text ad20 Oct 2026EL PALACIO DE HIERROverified
Text ad20 Oct 2026EL PALACIO DE HIERROverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about El Palacio de Hierro.
The creators who tag @elpalaciodehierro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @elpalaciodehierro on Instagram, led by Raíces Del Arte (17.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRaíces Del Arte@raices.del.artemx · 🇲🇽 MX | Decoration garden diy Creator | 17.1k | 0.1% | 8 | Tagged @elpalaciodehierro |
06 · Competitors according to Gravity
Who El Palacio de Hierro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for El Palacio de Hierro among Clothing brands. The closest is saksfifthavenue.com, then harrods.com, selfridges.com, printemps.com, bergdorfgoodman.com, neimanmarcus.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| saksfifthavenue.comsaksfifthavenue.com | |||||||
| harrods.comharrods.com | |||||||
| selfridges.comselfridges.com | |||||||
| printemps.comprintemps.com | |||||||
| bergdorfgoodman.combergdorfgoodman.com | |||||||
| neimanmarcus.comneimanmarcus.com |
07 · Company
The company behind El Palacio de Hierro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
El Palacio de Hierro is an e-commerce brand, on a domain registered in April 2002. It employs about 7,702 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 29 Apr 2002
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 7,702 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- elpalaciodehierro.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about El Palacio de Hierro
What people ask Google about El Palacio de Hierro.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is El Palacio de Hierro legit?
According to Gravity by Benchr, El Palacio de Hierro is a brand: its website has existed since April 2002, it employs 7,702 people on LinkedIn, it has 719,735 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is El Palacio de Hierro?
El Palacio de Hierro is a luxury department store that sells fashion, designers, footwear, home goods, electronics and more. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a El Palacio de Hierro discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: El Palacio de Hierro advertises on Facebook and Instagram and on Google, where its offers often run. Check elpalaciodehierro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind El Palacio de Hierro?
Gravity by Benchr records a company, whose domain was registered in 2002, with 7,702 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is El Palacio de Hierro growing?
Yes. Gravity by Benchr estimates about 13,990,300 visits to elpalaciodehierro.com in September 2026, up 12% in a month and up 31% over three months. El Palacio de Hierro ranks #2 of 1,694 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does El Palacio de Hierro spend on Meta ads?
Gravity by Benchr does not publish a spend figure for El Palacio de Hierro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, El Palacio de Hierro ranks #2 of 1,694 by estimated traffic. Its closest competitors on the same market are saksfifthavenue.com, harrods.com, selfridges.com, printemps.com and bergdorfgoodman.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with El Palacio de Hierro.