Brand page · Personal Care · United States
EltaMD: 260K visits a month, 68 active Meta ads, Gravity score 541.
EltaMD — EltaMD is a dermatologist-recommended professional sunscreen and skin care brand that develops safe and effective products for every skin type, lifestyle and condition to protect, renew and heal skin health. In September 2026 eltamd.com drew an estimated 260K visits, down 33% on the month before. It ranks #315 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EltaMD is a dermatologist-recommended professional sunscreen and skin care brand that develops safe and effective products for every skin type, lifestyle and condition to protect, renew and heal skin health.
01 · Traffic
How much traffic EltaMD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EltaMD drew an estimated 260K visits in September 2026, down 33% on the month before and down 53% over three months.
- Worldwide#42,131of 4.5M sites · Top 1%
- In United States#13,741of 1.2M sites · Top 5%
- Personal Care, worldwide#1,847of 215,119 brands · Top 1%
- Personal Care, United States#315of 33,626 brands · Top 1%
260K
estimated visits in September
1 mo ▼ −33.0%4 mo ▼ −52.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about EltaMD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EltaMD holds 2.8 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Health and Beauty Shop Skin Care Clinic Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What EltaMD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
EltaMD sells on Shopify, 98% of its catalogue in stock. The best seller is UV Clear Broad Spectrum SPF 46, at US$46.00–US$78.00, followed by UV Clear Tinted Broad Spectrum SPF 46 and UV Skin Recovery Red Color Correcting Green Tint Broad Spectrum SPF 50.
#1UV Clear Broad Spectrum SPF 46EltaMDUS$46.00–US$78.00In stock
#2UV Clear Tinted Broad Spectrum SPF 46EltaMDUS$48.00In stock
#3UV Skin Recovery Red Color Correcting Green Tint Broad Spectrum SPF 50EltaMDUS$53.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places EltaMD in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 48% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$52.50
- Currency
- USD
04 · Ads
What EltaMD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EltaMD runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
No Offseason for SPFEltaMD Skin Care14 Oct 2026image
Best SPF for AcneEltaMD Skin Care14 Oct 2026image
The Year-Round MVPEltaMD Skin Care14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Colgate-Palmolive Companyverified
Text ad21 Oct 2026Colgate-Palmolive Companyverified
Text ad21 Oct 2026Colgate-Palmolive Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about EltaMD.
The creators who tag @eltamdskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @eltamdskincare on Instagram, led by Thais Prota Hussein Pincelli (39.8K followers, 6.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThais Prota Hussein Pincelli@drthaispincelli · 🇺🇸 US | Beauty cosmetics skincare Creator | 39.8K | 6.3% | 5 | Tagged @eltamdskincare |
06 · Competitors according to Gravity
Who EltaMD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EltaMD among Personal Care brands in United States. The closest is Colorescience, then SkinMedica®, La Roche-Posay, Supergoop!, Dot & Key, eau-thermale-avene.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Coloresciencecolorescience.com | |||||||
| SkinMedica®skinmedica.com | |||||||
| La Roche-Posaylaroche-posay.com.mx | |||||||
| Supergoop!supergoop.com | |||||||
| Dot & Keydotandkey.com | |||||||
| eau-thermale-avene.eseau-thermale-avene.es |
07 · Company
The company behind EltaMD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EltaMD is a company based in Scottsdale, United States, on a domain registered in November 2006. It employs about 50 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Scottsdale
- Founded
- Data not available
- Domain registered
- 19 Nov 2006
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- eltamd.com · Shopify · USD
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EltaMD
What people ask Google about EltaMD.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EltaMD legit?
According to Gravity by Benchr, EltaMD is a brand based in Scottsdale, United States: its website has existed since November 2006, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 291,928 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is EltaMD known for?
EltaMD is a dermatologist-recommended professional sunscreen and skin care brand that develops safe and effective products for every skin type, lifestyle and condition to protect, renew and heal skin health. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
EltaMD prices: how much is it?
EltaMD's best seller, UV Clear Broad Spectrum SPF 46, sells from US$46.00 to US$78.00 on eltamd.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check eltamd.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a EltaMD discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: EltaMD advertises on Facebook and Instagram and on Google, where its offers often run. Check eltamd.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy EltaMD?
EltaMD sells on its own website, eltamd.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns EltaMD?
Gravity by Benchr records a company based in Scottsdale, United States, whose domain was registered in 2006, with 50 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EltaMD growing?
Not at the moment. Gravity by Benchr estimates about 259,600 visits to eltamd.com in September 2026, down 33% in a month and down 53% over three months. EltaMD ranks #315 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does EltaMD use?
Gravity by Benchr identifies eltamd.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is EltaMD's ad budget?
Gravity by Benchr does not publish a spend figure for EltaMD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, EltaMD ranks #315 of 33,626 by estimated traffic. Its closest competitors on the same market are Colorescience, SkinMedica®, La Roche-Posay, Supergoop!, Dot & Key. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EltaMD.