Brand page · Personal Care · United States
Supergoop!: 419K visits a month, 176 active Meta ads, Gravity score 545.
Supergoop! — Supergoop! is a skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine. In September 2026 supergoop.com drew an estimated 419K visits, up 40% on the month before. It ranks #180 of 33,626 Personal Care brands in United States and holds a 2.8 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Supergoop! is a skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine.
01 · Traffic
How much traffic Supergoop! gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Supergoop! drew an estimated 419K visits in September 2026, up 40% on the month before and down 21% over three months.
- Worldwide#28,656of 4.5M sites · Top 1%
- In United States#9,333of 1.2M sites · Top 1%
- Personal Care, worldwide#1,150of 215,119 brands · Top 1%
- Personal Care, United States#180of 33,626 brands · Top 1%
419K
estimated visits in September
1 mo ▲ +40.2%4 mo ▼ −21.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Supergoop!.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Supergoop! holds 2.8 out of 5 on Trustpilot over 14 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 29% one star.
Beauty Product Supplier Cosmetics Store Cosmetics Industry Skin Care Clinic Health and Beauty Shop Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Supergoop! sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Supergoop! sells on Shopify, 95% of its catalogue in stock. The best seller is PLAY Everyday Lotion SPF 50, at US$12.00–US$58.00, followed by Glowscreen SPF 40 and PLAY Antioxidant Body Mist SPF 50 with Vitamin C.
#1PLAY Everyday Lotion SPF 50Supergoop!US$12.00–US$58.00In stock
#2Glowscreen SPF 40Supergoop!US$19.00–US$48.00In stock
#3PLAY Antioxidant Body Mist SPF 50 with Vitamin CSupergoop!US$18.00–US$72.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Supergoop! in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 95% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$38.00
- Currency
- USD
04 · Ads
What Supergoop! is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Supergoop! runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Face Primers with SPF | Supergoop!Supergoop7 Oct 2026video
Supergoop! New Unseen Sunscreen SPF 50 - Clear Gel Face SunscreenSupergoop7 Oct 2026image
Primed for now, protected for later!Supergoop7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Taylor James, LLC dba Supergoop!verified
Text ad20 Oct 2026Taylor James, LLC dba Supergoop!verified
Text ad20 Oct 2026Taylor James, LLC dba Supergoop!verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Supergoop!.
The creators who tag @supergoop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @supergoop on Instagram, led by Canadian Lifestyle Content Creator (54.3K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCanadian Lifestyle Content Creator@pinkmillennial_ · 🇨🇦 CA | Fashion style luxury Creator | 54.3K | 0.4% | 7 | Tagged @supergoop |
06 · Competitors according to Gravity
Who Supergoop! competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Supergoop! among Personal Care brands in United States. The closest is EltaMD, then NAKED SUNDAYS, Colorescience, Ollie, Dot & Key, neutrogena.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EltaMDeltamd.com | |||||||
| NAKED SUNDAYSnakedsundays.com | |||||||
| Coloresciencecolorescience.com | |||||||
| Olliemeuollie.com.br | |||||||
| Dot & Keydotandkey.com | |||||||
| neutrogena.comneutrogena.com |
07 · Company
The company behind Supergoop!.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Supergoop! is a company based in San Antonio, United States, on a domain registered in August 2003. It employs about 140 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Antonio
- Founded
- Data not available
- Domain registered
- 2 Aug 2003
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 140 on LinkedIn
- Funding stage
- M and a · last deal: angel
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- supergoop.com · Shopify · USD
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Supergoop!
What people ask Google about Supergoop!.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Supergoop! legit or a scam?
According to Gravity by Benchr, Supergoop! is a brand based in San Antonio, United States: its website has existed since August 2003, it sells on a Shopify store, it employs 140 people on LinkedIn, it has 792,023 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Supergoop! reviews: is it worth it?
Customers rate Supergoop! 2.8 out of 5 on Trustpilot over 14 reviews, 2 of them in the last twelve months: 50% give five stars, 29% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Supergoop!?
Supergoop! is a skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Supergoop! cost?
Supergoop!'s best seller, PLAY Everyday Lotion SPF 50, sells from US$12.00 to US$58.00 on supergoop.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check supergoop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Supergoop! promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Supergoop! advertises on Facebook and Instagram and on Google, where its offers often run. Check supergoop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Supergoop!?
Supergoop! sells on its own website, supergoop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Supergoop!?
Gravity by Benchr records a company based in San Antonio, United States, whose domain was registered in 2003, with 140 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Supergoop! growing?
Not at the moment. Gravity by Benchr estimates about 418,600 visits to supergoop.com in September 2026, up 40% in a month and down 21% over three months. Supergoop! ranks #180 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Supergoop! use?
Gravity by Benchr identifies supergoop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Supergoop! spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Supergoop! on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Supergoop! ranks #180 of 33,626 by estimated traffic. Its closest competitors on the same market are EltaMD, NAKED SUNDAYS, Colorescience, Ollie, Dot & Key. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Supergoop!.