Brand page · Beds & Accessories · Italy
Emma: 246K visits a month, 38 active Meta ads.
Emma — Emma Materasso is a German company that designs and sells mattresses, bedding kits, and accessories for optimal sleep quality. In September 2026 emma-materasso.it drew an estimated 246K visits, down 0% on the month before. It ranks #3 of 81 Beds & Accessories brands in Italy and holds a 3.6 Trustpilot rating over 13,326 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Emma Materasso is a German company that designs and sells mattresses, bedding kits, and accessories for optimal sleep quality.
01 · Traffic
How much traffic Emma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Emma drew an estimated 246K visits in September 2026, down 0% on the month before and up 155% over three months.
- Worldwide#43,925of 4.5M sites · Top 1%
- In Italy#1,124of 138K sites · Top 1%
- Beds & Accessories, worldwide#148of 14,534 brands · Top 5%
- Beds & Accessories, Italy#3of 81 brands · Top 5%
246K
estimated visits in September
1 mo ▼ −0.4%4 mo ▲ +155.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Emma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Emma holds 3.6 out of 5 on Trustpilot over 13,326 reviews, 932 of them in the last twelve months: 63% of customers give five stars and 14% one star. That volume places Emma in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Emma scores 4.2 over 17 reviews.
Mattress Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Emma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Emma's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Emma in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Emma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Emma runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Kit letto completo al 60% di sconto!Emma Materasso13 Oct 2026video
Kit letto completo al 60% di sconto!Emma Materasso13 Oct 2026image
Kit completo al 60% + 50€ di sconto Extra!Emma Materasso13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Emma Matratzen GmbHverified
Text ad20 Oct 2026Emma Matratzen GmbHverified
Text ad20 Oct 2026Emma Matratzen GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Emma.
The creators who tag @emma_materasso on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emma_materasso on Instagram, led by Emma Daniele Randisi (208K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmma Daniele Randisi@randisidaniele · 🇮🇹 IT | Beauty cosmetics skincare Creator | 208K | 0.6% | 1 | Tagged @emma_materasso |
06 · Competitors according to Gravity
Who Emma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Emma among Beds & Accessories brands in Italy. The closest is emma-matratze.de, then Emma, emma.fr, Emma, Dormez-vous, mattressfirm.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| emma-matratze.deemma-matratze.de | |||||||
| Emmaemma-colchon.es | |||||||
| emma.fremma.fr | |||||||
| Emmaemma-sleep.co.uk | |||||||
| Dormez-vousdormezvous.com | |||||||
| mattressfirm.commattressfirm.com |
07 · Company
The company behind Emma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Emma is a company based in Italy.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- emma-materasso.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Emma
What people ask Google about Emma.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Emma legit?
According to Gravity by Benchr, Emma is a brand based in Italy: its Trustpilot profile is claimed by the brand, it has 60,331 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Emma reviews: is it worth it?
Customers rate Emma 3.6 out of 5 on Trustpilot over 13,326 reviews, 932 of them in the last twelve months: 63% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Emma scores 4.2 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Emma known for?
Emma Materasso is a German company that designs and sells mattresses, bedding kits, and accessories for optimal sleep quality. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Is there a Emma discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Emma advertises on Facebook and Instagram and on Google, where its offers often run. Check emma-materasso.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Emma doing well?
Yes. Gravity by Benchr estimates about 246,100 visits to emma-materasso.it in September 2026, down 0% in a month and up 155% over three months. Emma ranks #3 of 81 Beds & Accessories brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Emma's ad budget?
Gravity by Benchr does not publish a spend figure for Emma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Italy?
Among Beds & Accessories brands in Italy in the Gravity by Benchr index, Emma ranks #3 of 81 by estimated traffic. Its closest competitors on the same market are emma-matratze.de, Emma, emma.fr, Emma, Dormez-vous. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Emma.