Brand page · Linens & Bedding
Emma: 690K visits a month, 77 active Meta ads.
Emma — Emma is a sleep company that sells award-winning mattresses and related bedding products including pillows, mattress protectors, beds, toppers, and duvets. In September 2026 emma-sleep.co.uk drew an estimated 690K visits, down 1% on the month before. It ranks #4 of 1,256 Linens & Bedding brands and holds a 3.3 Trustpilot rating over 53,924 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Emma is a sleep company that sells award-winning mattresses and related bedding products including pillows, mattress protectors, beds, toppers, and duvets.
01 · Traffic
How much traffic Emma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Emma drew an estimated 690K visits in September 2026, down 1% on the month before and up 24% over three months.
- Worldwide#19,122of 4.5M sites · Top 1%
- In United Kingdom#797of 192K sites · Top 1%
- Linens & Bedding, worldwide#50of 24,680 brands · Top 1%
- Linens & Bedding, United Kingdom#4of 1,256 brands · Top 1%
690K
estimated visits in September
1 mo ▼ −0.9%4 mo ▲ +24.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Emma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Emma holds 3.3 out of 5 on Trustpilot over 53,924 reviews, 2,348 of them in the last twelve months: 61% of customers give five stars and 23% one star. That volume places Emma in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Emma scores 4.8 over 30 reviews.
Mattress Store Bedroom Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Emma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Emma's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Emma in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Emma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Emma runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Emma Sleep | OUTLET PRODUCTSEmma Sleep UK11 Oct 2026image
EMMA SLEEP | Refurbished OfferEmma Sleep UK9 Oct 2026video
Not sure where to start with a new mattress?Emma Sleep UK4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Emma Matratzen GmbHverified
Text ad20 Oct 2026Emma Matratzen GmbHverified
Text ad20 Oct 2026Emma Matratzen GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Emma.
The creators who tag @emmasleepuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emmasleepuk on Instagram, led by Melissa Charles (38.1K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelissa Charles@_harrisbrothers · 🇬🇧 GB | Parenting family Creator | 38.1K | 1.2% | 2 | Tagged @emmasleepuk |
06 · Competitors according to Gravity
Who Emma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Emma among Linens & Bedding brands. The closest is emma-matratze.de, then Emma, Emma, emma.fr, ProSpánek SE, sleepworld.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| emma-matratze.deemma-matratze.de | |||||||
| Emmaemma-colchon.es | |||||||
| Emmaemma-materasso.it | |||||||
| emma.fremma.fr | |||||||
| ProSpánek SEprospanek.cz | |||||||
| sleepworld.besleepworld.be |
07 · Company
The company behind Emma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Emma is an e-commerce brand, on a domain registered in November 2019.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 19 Nov 2019
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- emma-sleep.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Emma
What people ask Google about Emma.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Emma legit or a scam?
According to Gravity by Benchr, Emma is a brand: its website has existed since November 2019, its Trustpilot profile is claimed by the brand, it has 62,931 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Emma reviews
Customers rate Emma 3.3 out of 5 on Trustpilot over 53,924 reviews, 2,348 of them in the last twelve months: 61% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Emma scores 4.8 over 30 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Emma known for?
Emma is a sleep company that sells award-winning mattresses and related bedding products including pillows, mattress protectors, beds, toppers, and duvets. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Does Emma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Emma advertises on Facebook and Instagram and on Google, where its offers often run. Check emma-sleep.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Emma?
Gravity by Benchr records a company, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Emma growing?
Yes. Gravity by Benchr estimates about 689,500 visits to emma-sleep.co.uk in September 2026, down 1% in a month and up 24% over three months. Emma ranks #4 of 1,256 Linens & Bedding brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Emma's ad budget?
Gravity by Benchr does not publish a spend figure for Emma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands?
Among Linens & Bedding brands in the Gravity by Benchr index, Emma ranks #4 of 1,256 by estimated traffic. Its closest competitors on the same market are emma-matratze.de, Emma, Emma, emma.fr, ProSpánek SE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Emma.