Brand page · Beds & Accessories · Germany
Emma: 1.2M visits a month, 145 active Meta ads.
Emma — Emma is a sleep company that designs and sells mattresses and sleep products online. The company offers innovative sleep technology products in over 20 countries. In September 2026 emma.fr drew an estimated 1.2M visits, down 18% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Emma is a sleep company that designs and sells mattresses and sleep products online. The company offers innovative sleep technology products in over 20 countries.
01 · Traffic
How much traffic Emma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Emma drew an estimated 1.2M visits in September 2026, down 18% on the month before and up 29% over three months.
- Worldwide#10,466of 4.5M sites · Top 1%
- In Germany—Data not available
- Beds & Accessories, worldwide#23of 14,534 brands · Top 1%
- Beds & Accessories, Germany—Data not available
1.2M
estimated visits in September
1 mo ▼ −17.7%4 mo ▲ +28.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Emma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Emma holds 3.8 out of 5 on Trustpilot over 71,897 reviews, 5,481 of them in the last twelve months: 66% of customers give five stars and 12% one star. That volume places Emma in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, Emma scores 4.3 over 36,391 reviews.
Bedroom Furniture Store Bed Shop Bedding Store Mattress Store Store Home Goods Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Emma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Emma's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Emma in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Emma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Emma runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2022 (image, text, video).
Bien dormir, tout simplementEmma14 Oct 2026image
Bien dormir, tout simplementEmma14 Oct 2026image
Bien dormir, tout simplementEmma14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Emma Matratzen GmbHverified
Text ad20 Oct 2026Emma Matratzen GmbHverified
Text ad20 Oct 2026Emma Matratzen GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Emma.
The creators who tag @emmasleep_fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emmasleep_fr on Instagram, led by Lucie B. (83.8K followers, 15.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLucie B.@lucie_bncn · 🇫🇷 FR | Travel tourism exploration Creator | 83.8K | 15.6% | 1 | Tagged @emmasleep_fr |
06 · Competitors according to Gravity
Who Emma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Emma among Beds & Accessories brands in Germany. The closest is emma-matratze.de, then Emma, Emma, Emma, lematelas.fr, Dormeo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| emma-matratze.deemma-matratze.de | |||||||
| Emmaemma-sleep.co.uk | |||||||
| Emmaemma-materasso.it | |||||||
| Emmaemma-colchon.es | |||||||
| lematelas.frlematelas.fr | |||||||
| Dormeodormeo.hu |
07 · Company
The company behind Emma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Emma is a company based in Germany, on a domain registered in December 2003.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- 3 Dec 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- emma.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Emma
What people ask Google about Emma.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Emma legit?
According to Gravity by Benchr, Emma is a brand based in Germany: its website has existed since December 2003, its Trustpilot profile is claimed by the brand, it has 106,057 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Emma reviews
Customers rate Emma 3.8 out of 5 on Trustpilot over 71,897 reviews, 5,481 of them in the last twelve months: 66% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Emma scores 4.3 over 36,391 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Emma sell?
Emma is a sleep company that designs and sells mattresses and sleep products online. The company offers innovative sleep technology products in over 20 countries. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Does Emma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Emma advertises on Facebook and Instagram and on Google, where its offers often run. Check emma.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Emma?
Gravity by Benchr records a company based in Germany, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Emma growing?
Yes. Gravity by Benchr estimates about 1,240,600 visits to emma.fr in September 2026, down 18% in a month and up 29% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Emma spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Emma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Emma.