Brand page · Beds & Accessories · India

Emma Sleep India Top 1% worldwide Top 1% in India Top 1% in Beds & Accessories Top 5% in Beds & Accessories in India
emma-sleep.in·🇮🇳 Gurugram, India· Shopify·Since 2020

Emma Sleep India: 674K visits a month, 373 active Meta ads, Gravity score 672.

Emma Sleep India — Emma Sleep India offers the best mattress in India. Buy high-quality memory foam, hybrid, and lux foam mattresses online today and enjoy a great night's sleep. In September 2026 emma-sleep.in drew an estimated 674K visits, down 34% on the month before. It ranks #3 of 76 Beds & Accessories brands in India and holds a 4.4 Trustpilot rating over 26 reviews.

emma-sleep.in@emma.mattress_india 510KYouTube 14.5KFacebookTrustpilot 4.4Meta Ad Library 373

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
674K
−34% vs. August 2026
Instagram followers
510K
1,211 posts · @emma.mattress_india
Trustpilot
4.4
26 reviews · 22 in 12 months
Meta ads
373
active · on Google since 2023
Products
75%
in stock · 10 collections
Rank in India
#3
of 76 in Beds & Accessories
LinkedIn
—
Data not available
Earned media value
€254.2k
per month, Instagram

Gravity score

672/ 1000 · 9 of 10 indicators rated
Brand Power669
Momentum633
Performance716

Percentiles within 8 peers: Beds & Accessories brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Emma Sleep India offers the best mattress in India. Buy high-quality memory foam, hybrid, and lux foam mattresses online today and enjoy a great night's sleep.

01 · Traffic

How much traffic Emma Sleep India gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Emma Sleep India drew an estimated 674K visits in September 2026, down 34% on the month before and down 30% over three months.

  • Worldwide#19,627of 4.5M sites · Top 1%
  • In India#1,048of 164K sites · Top 1%
  • Beds & Accessories, worldwide#53of 14,534 brands · Top 1%
  • Beds & Accessories, India#3of 76 brands · Top 5%
Monthly visitssource Sept 2026

674K

estimated visits in September

1 mo ▼ −33.7%4 mo ▼ −30.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Emma Sleep India.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Emma Sleep India holds 4.4 out of 5 on Trustpilot over 26 reviews, 22 of them in the last twelve months: 81% of customers give five stars and 8% one star. That volume places Emma Sleep India in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
4.4TrustScore · 26 reviews · 22 in 12 months
Top 50% review volume
5 ★81%
4 ★8%
3 ★0%
2 ★4%
1 ★8%

Bedroom Furniture Store Bed Shop Mattress Store Bedding Store Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Emma Sleep India sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Emma Sleep India sells on Shopify, 75% of its catalogue in stock. The best seller is Emma Hybrid Mattress, at ₹10,999.00–₹38,599.00, followed by Emma Black Mattress and Emma Original Mattress.

ProductsCatalogue read Oct 2026
  • #1Emma Hybrid MattressEmma Sleep India₹10,999.00–₹38,599.00In stock
  • #2Emma Black MattressEmma Sleep India₹6,999.00–₹22,299.00In stock
  • #3Emma Original MattressEmma Sleep India₹9,599.00–₹27,499.00In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Mattresses31%
Bedding31%
Beds & Accessories13%
Beds & Bed Frames6%

Share of the catalogue by product family.

Activity mixdominant: Beds & Accessories
Beds & Accessories62%
Linens & Bedding38%

The dominant category places Emma Sleep India in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
19% of the catalogue
In stock
75%
Upper price quartile
US$135.68
Currency
INR

05 · Influencers

Who talks about Emma Sleep India.

The creators who tag @emma.mattress_india on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @emma.mattress_india on Instagram, led by Soumya R (594K followers, 4.6% engagement).

Influencersaccounts tagging @emma.mattress_india · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSoumya R@sowmya_sathyaraj · 🇮🇳 INParenting family Creator594K4.6%1Tagged @emma.mattress_india
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Emma Sleep India competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Emma Sleep India among Beds & Accessories brands in India. The closest is emma.fr, then Emma, emma-matratze.de, Emma, Sleepwell, SleepyCat.

CompetitorsBeds & Accessories · India · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
emma.fremma.fr
Emmaemma-materasso.it
emma-matratze.deemma-matratze.de
Emmaemma-colchon.es
Sleepwellmysleepwell.com
SleepyCatsleepycat.in
Competitors Gravity finds for Emma Sleep India. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Emma Sleep India with emma.fr

07 · Company

The company behind Emma Sleep India.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Emma Sleep India is a company based in Gurugram, India, on a domain registered in February 2020.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇳 India · Gurugram
Founded
Data not available
Domain registered
11 Feb 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
emma-sleep.in · Shopify · INR
Catalogue
10 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Emma Sleep India

What people ask Google about Emma Sleep India.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Emma Sleep India legit or a scam?

According to Gravity by Benchr, Emma Sleep India is a brand based in Gurugram, India: its website has existed since February 2020, it sells on a Shopify store, it has 510,424 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Emma Sleep India reviews

Customers rate Emma Sleep India 4.4 out of 5 on Trustpilot over 26 reviews, 22 of them in the last twelve months: 81% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Emma Sleep India known for?

Emma Sleep India offers the best mattress in India. Buy high-quality memory foam, hybrid, and lux foam mattresses online today and enjoy a great night's sleep. Gravity by Benchr classifies it under Beds & Accessories, with Mattresses making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Emma Sleep India prices: how much is it?

Emma Sleep India's best seller, Emma Hybrid Mattress, sells from ₹10,999.00 to ₹38,599.00 on emma-sleep.in. 75% of the catalogue is in stock. Gravity does not track prices daily: check emma-sleep.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Emma Sleep India have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Emma Sleep India advertises on Facebook and Instagram and on Google, where its offers often run. Check emma-sleep.in for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Emma Sleep India?

Emma Sleep India sells on its own website, emma-sleep.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Emma Sleep India?

Gravity by Benchr records a company based in Gurugram, India, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Emma Sleep India doing well?

Not at the moment. Gravity by Benchr estimates about 674,100 visits to emma-sleep.in in September 2026, down 34% in a month and down 30% over three months. Emma Sleep India ranks #3 of 76 Beds & Accessories brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Emma Sleep India use?

Gravity by Benchr identifies emma-sleep.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Emma Sleep India's ad budget?

Gravity by Benchr does not publish a spend figure for Emma Sleep India on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Beds & Accessories brands in India?

Among Beds & Accessories brands in India in the Gravity by Benchr index, Emma Sleep India ranks #3 of 76 by estimated traffic. Its closest competitors on the same market are emma.fr, Emma, emma-matratze.de, Emma, Sleepwell. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Emma Sleep India.