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- Empress Athleticus
Brand page · Clothing · Australia
Empress Athleticus traffic, ads & competitors 124k visits a month, 222 active Meta ads, Gravity score 678.
Empress Athleticus — Empress Athleticus is an Australian activewear brand that designs and sells women's clothing including activewear, swimwear, fashion, lounge, and sleep styles. In September 2026 empressathleticus.com.au drew an estimated 124k visits, up 2% on the month before. It ranks #272 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Empress Athleticus is an Australian activewear brand that designs and sells women's clothing including activewear, swimwear, fashion, lounge, and sleep styles.
01 · Traffic
How much traffic Empress Athleticus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Empress Athleticus drew an estimated 124k visits in September 2026, up 2% on the month before and up 54% over three months.
- Worldwide#78,414of 4.5m sites · Top 5%
- In Australia#1,709of 105k sites · Top 5%
- Clothing, worldwide#7,388of 459,295 brands · Top 5%
- Clothing, Australia#272of 12,275 brands · Top 5%
124k
estimated visits in September
1 mo ▲ +1.7%4 mo ▲ +54.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Empress Athleticus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Empress Athleticus holds 3.3 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 40% of customers give five stars and 40% one star.
Sportswear Store Shoe Store Activewear Store Clothing Store Sportwear Manufacturer Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Empress Athleticus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Empress Athleticus sells on Shopify, 97% of its catalogue in stock. The best seller is Black Dynamic High Waisted Pocket Shaper Ankle Biter Leggings, at A$105.00, followed by Black Luxe Pocket Yoga Pants and Black Luxe Bralette.
#1Black Dynamic High Waisted Pocket Shaper Ankle Biter LeggingsEmpress AthleticusA$105.00In stock
#2Black Luxe Pocket Yoga PantsEmpress AthleticusA$95.00In stock
#3Black Luxe BraletteEmpress AthleticusA$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Empress Athleticus in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 100% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$59.28
- Currency
- AUD
04 · Ads
What Empress Athleticus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Empress Athleticus runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
This was a big one #sizeinclusive #activewear #australianbusiness #vlog #photoshootEmpress Athleticus7 Oct 2026video
Step right up… 🎪✨Empress Athleticus6 Oct 2026image
🎪 𝙎𝙃𝙊𝙒 𝙏𝙄𝙈𝙀Empress Athleticus6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Empress Athleticusverified
Video ad21 Oct 2026Empress Athleticusverified
Text ad21 Oct 2026Empress Athleticusverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Empress Athleticus.
The creators who tag @empressathleticus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @empressathleticus on Instagram, led by Brittany Jade Lewin (18k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrittany Jade Lewin@b_brittanylewin · 🇬🇧 GB | Fitness sport bodybuilding Creator | 18k | 1.1% | 4 | Tagged @empressathleticus |
06 · Competitors according to Gravity
Who Empress Athleticus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Empress Athleticus among Clothing brands in Australia. The closest is Girlfriend Collective, then Lorna Jane, intusapparel.com, 437, atarafitness, SET ACTIVE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Girlfriend Collectivegirlfriend.com | |||||||
| Lorna Janelornajane.com.au | |||||||
| intusapparel.comintusapparel.com | |||||||
| 437shop437.com | |||||||
| atarafitnessdivinafitness.com.br | |||||||
| SET ACTIVEsetactive.co |
07 · Company
The company behind Empress Athleticus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Empress Athleticus is a company based in Coolum Beach, Australia, founded in 2014 according to LinkedIn. It employs about 8 people.
- Entity country
- 🇦🇺 Australia · Coolum Beach
- Founded
- 2014, per LinkedIn
- Status
- Operating
- Employees
- 8 on LinkedIn
- Own store
- empressathleticus.com.au · Shopify · AUD
- Catalogue
- 55 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Empress Athleticus
What people ask Google about Empress Athleticus.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Empress Athleticus legit?
According to Gravity by Benchr, Empress Athleticus is a brand based in Coolum Beach, Australia: it sells on a Shopify store, it employs 8 people on LinkedIn, it has 58,074 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Empress Athleticus sell?
Empress Athleticus is an Australian activewear brand that designs and sells women's clothing including activewear, swimwear, fashion, lounge, and sleep styles. Gravity by Benchr classifies it under Clothing, with Activewear making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Empress Athleticus cost?
Empress Athleticus' best seller, Black Dynamic High Waisted Pocket Shaper Ankle Biter Leggings, sells A$105.00 on empressathleticus.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check empressathleticus.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Empress Athleticus discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Empress Athleticus advertises on Facebook and Instagram and on Google, where its offers often run. Check empressathleticus.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Empress Athleticus?
Empress Athleticus sells on its own website, empressathleticus.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Empress Athleticus?
Gravity by Benchr records a company based in Coolum Beach, Australia, founded in 2014 according to LinkedIn, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Empress Athleticus doing well?
Yes. Gravity by Benchr estimates about 123,500 visits to empressathleticus.com.au in September 2026, up 2% in a month and up 54% over three months. Empress Athleticus ranks #272 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Empress Athleticus use?
Gravity by Benchr identifies empressathleticus.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Empress Athleticus' ad budget?
Gravity by Benchr does not publish a spend figure for Empress Athleticus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Empress Athleticus ranks #272 of 12,275 by estimated traffic. Its closest competitors on the same market are Girlfriend Collective, Lorna Jane, intusapparel.com, 437 and atarafitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Empress Athleticus.