Brand page · Clothing · United Kingdom
Empress Mimi: 35K visits a month, 444 active Meta ads, Gravity score 612.
Empress Mimi — Empress Mimi is a luxury lingerie brand that designs and sells women's lingerie including matching sets, bras, bralettes, panties, nightwear, and accessories, with flexible subscription boxes available. In September 2026 empressmimi.com drew an estimated 35K visits, down 34% on the month before. It ranks #3,668 of 97,158 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 659 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Empress Mimi is a luxury lingerie brand that designs and sells women's lingerie including matching sets, bras, bralettes, panties, nightwear, and accessories, with flexible subscription boxes available.
01 · Traffic
How much traffic Empress Mimi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Empress Mimi drew an estimated 35K visits in September 2026, down 34% on the month before and up 13% over three months.
- Worldwide#230,765of 4.5M sites · Top 10%
- In United States#72,461of 1.2M sites · Top 10%
- Clothing, worldwide#22,031of 459,295 brands · Top 5%
- Clothing, United States#3,668of 97,158 brands · Top 5%
35K
estimated visits in September
1 mo ▼ −34.1%4 mo ▲ +12.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Empress Mimi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Empress Mimi holds 4.7 out of 5 on Trustpilot over 659 reviews, 55 of them in the last twelve months: 87% of customers give five stars and 8% one star. That volume places Empress Mimi in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Empress Mimi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Empress Mimi sells on Shopify, 100% of its catalogue in stock. The best seller is The Queen Box, at £54.00, followed by ♛ The Empress Box ♛ (Monthly Subscription) and Venus - FULL SET.
#1The Queen BoxEmpress Mimi£54.00In stock
#2♛ The Empress Box ♛ (Monthly Subscription)Empress Mimi£107.00In stock
#3Venus - FULL SETEmpress Mimi£91.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Empress Mimi in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 77% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$145.59
- Currency
- GBP
04 · Ads
What Empress Mimi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Empress Mimi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (text).
Madame XEmpress Mimi Lingerie6 Oct 2026video
Venus in blush, from every angle. Lace, shells and little flashes of gold. 🐚 Volume II. #empressmimiEmpress Mimi Lingerie6 Oct 2026video
A little celestial magic 💙 ✨ #empressmimiEmpress Mimi Lingerie6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CÔNG TY TNHH ADSDIGIverified
Text ad21 Oct 2026Empress Mimiverified
Text ad21 Oct 2026Empress Mimiverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Empress Mimi.
The creators who tag @empressmimilingerie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @empressmimilingerie on Instagram, led by Kacie Belle 💫 (20.4K followers, 6.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKacie Belle 💫@kaybellekay · 🇬🇧 GB | Photography visual arts Creator | 20.4K | 6.3% | 1 | Tagged @empressmimilingerie |
06 · Competitors according to Gravity
Who Empress Mimi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Empress Mimi among Clothing brands in United Kingdom. The closest is Edge o' Beyond, then What Katie Did, Katherine Hamilton, Dora Larsen, AndThen, Simone Pérèle UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Edge o' Beyondedgeobeyond.com | |||||||
| What Katie Didwhatkatiedid.com | |||||||
| Katherine Hamiltonkatherinehamilton.com | |||||||
| Dora Larsendoralarsen.com | |||||||
| AndThenandthen.shop | |||||||
| Simone Pérèle UKuk.simone-perele.com |
07 · Company
The company behind Empress Mimi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Empress Mimi is a company based in LONDON, United Kingdom, on a domain registered in February 2017.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · LONDON
- Founded
- Data not available
- Domain registered
- 17 Feb 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- empressmimi.com · Shopify · USD
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Empress Mimi
What people ask Google about Empress Mimi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Empress Mimi legit or a scam?
According to Gravity by Benchr, Empress Mimi is a brand based in LONDON, United Kingdom: its website has existed since February 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 139,901 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Empress Mimi reviews
Customers rate Empress Mimi 4.7 out of 5 on Trustpilot over 659 reviews, 55 of them in the last twelve months: 87% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Empress Mimi sell?
Empress Mimi is a luxury lingerie brand that designs and sells women's lingerie including matching sets, bras, bralettes, panties, nightwear, and accessories, with flexible subscription boxes available. Gravity by Benchr classifies it under Clothing, with Lingerie making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Empress Mimi expensive?
Empress Mimi's best seller, The Queen Box, sells £54.00 on empressmimi.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check empressmimi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Empress Mimi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Empress Mimi advertises on Facebook and Instagram and on Google, where its offers often run. Check empressmimi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Empress Mimi?
Empress Mimi sells on its own website, empressmimi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Empress Mimi?
Gravity by Benchr records a company based in LONDON, United Kingdom, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Empress Mimi growing?
Yes. Gravity by Benchr estimates about 35,000 visits to empressmimi.com in September 2026, down 34% in a month and up 13% over three months. Empress Mimi ranks #3,668 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Empress Mimi use?
Gravity by Benchr identifies empressmimi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Empress Mimi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Empress Mimi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Empress Mimi ranks #3,668 of 97,158 by estimated traffic. Its closest competitors on the same market are Edge o' Beyond, What Katie Did, Katherine Hamilton, Dora Larsen, AndThen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Empress Mimi.