Brand page · Clothing · Australia
Pedal Mafia: 132k visits a month, 71 active Meta ads, Gravity score 567.
Pedal Mafia — Pedal Mafia Australia is a cycling apparel brand that sells high quality cycling clothing, accessories, and casual wear for men and women, including custom apparel options. In September 2026 pedalmafia.cc drew an estimated 132k visits, down 17% on the month before. It ranks #1,157 of 97,158 Clothing brands in Australia and holds a 3.4 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pedal Mafia Australia is a cycling apparel brand that sells high quality cycling clothing, accessories, and casual wear for men and women, including custom apparel options.
01 · Traffic
How much traffic Pedal Mafia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pedal Mafia drew an estimated 132k visits in September 2026, down 17% on the month before and down 25% over three months.
- Worldwide#74,198of 4.5m sites · Top 5%
- In United States#24,475of 1.2m sites · Top 5%
- Clothing, worldwide#6,955of 459,295 brands · Top 5%
- Clothing, United States#1,157of 97,158 brands · Top 5%
132k
estimated visits in September
1 mo ▼ −16.9%4 mo ▼ −24.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pedal Mafia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pedal Mafia holds 3.4 out of 5 on Trustpilot over 38 reviews, 10 of them in the last twelve months: 50% of customers give five stars and 39% one star. That volume places Pedal Mafia in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Bike Accessories Store Clothing Store Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pedal Mafia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pedal Mafia sells on Shopify, 96% of its catalogue in stock. The best seller is Men's Pro Delta Bib - Black (24), at A$135.00–A$150.00, followed by PM Short Finger Glove - Black + White and Pedal Mafia Gift Card.
#1Men's Pro Delta Bib - Black (24)Pedal MafiaA$135.00–A$150.00In stock
#2PM Short Finger Glove - Black + WhitePedal MafiaA$40.00In stock
#3Pedal Mafia Gift CardPedal MafiaA$25.00–A$2,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pedal Mafia in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 26% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$139.48
- Currency
- AUD
04 · Ads
What Pedal Mafia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pedal Mafia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
back from japan, straight into long sleeves and a new season. but it feels good 🤎 @pedalmafiaPedal Mafia7 Oct 2026video
Women's Pro Bib - Navy White (25)Pedal Mafia6 Oct 2026image
GRWM for those warm autumn miles with @pedalmafia 🩵 AnzeigePedal Mafia6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jay Barronverified
Image ad20 Oct 2026Jay Barronverified
Text ad20 Oct 2026Pedal Mafia, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pedal Mafia.
The creators who tag @pedalmafia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pedalmafia on Instagram, led by Marc (26.4k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarc@marc.moves · 🇻🇪 VE | Fitness sport bodybuilding Creator | 26.4k | 3.8% | 12 | Tagged @pedalmafia |
06 · Competitors according to Gravity
Who Pedal Mafia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pedal Mafia among Clothing brands in Australia. The closest is Endura, then Gobik, Le Col, rapha.cc, MAAP, PEARL iZUMi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Enduraendurasport.com | |||||||
| Gobikgobik.com | |||||||
| Le Collecol.cc | |||||||
| rapha.ccrapha.cc | |||||||
| MAAPmaap.cc | |||||||
| PEARL iZUMipearlizumi.com |
07 · Company
The company behind Pedal Mafia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pedal Mafia is a company based in Subiaco, Australia, founded in 2014 according to LinkedIn, on a domain registered in November 2015. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Subiaco
- Founded
- 2014, per LinkedIn
- Domain registered
- 22 Nov 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pedalmafia.cc · Shopify · AUD
- Catalogue
- 437 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pedal Mafia
What people ask Google about Pedal Mafia.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pedal Mafia a legit company?
According to Gravity by Benchr, Pedal Mafia is a brand based in Subiaco, Australia: its website has existed since November 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 130,769 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pedal Mafia reviews: is it worth it?
Customers rate Pedal Mafia 3.4 out of 5 on Trustpilot over 38 reviews, 10 of them in the last twelve months: 50% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pedal Mafia sell?
Pedal Mafia Australia is a cycling apparel brand that sells high quality cycling clothing, accessories, and casual wear for men and women, including custom apparel options. Gravity by Benchr classifies it under Clothing, with Cycling making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pedal Mafia expensive?
Pedal Mafia's best seller, Men's Pro Delta Bib - Black (24), sells from A$135.00 to A$150.00 on pedalmafia.cc. 96% of the catalogue is in stock. Gravity does not track prices daily: check pedalmafia.cc before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pedal Mafia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pedal Mafia advertises on Facebook and Instagram and on Google, where its offers often run. Check pedalmafia.cc for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pedal Mafia?
Pedal Mafia sells on its own website, pedalmafia.cc, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pedal Mafia?
Gravity by Benchr records a company based in Subiaco, Australia, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pedal Mafia growing?
Not at the moment. Gravity by Benchr estimates about 132,000 visits to pedalmafia.cc in September 2026, down 17% in a month and down 25% over three months. Pedal Mafia ranks #1,157 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pedal Mafia use?
Gravity by Benchr identifies pedalmafia.cc as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pedal Mafia's ad budget?
Gravity by Benchr does not publish a spend figure for Pedal Mafia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Pedal Mafia ranks #1,157 of 97,158 by estimated traffic. Its closest competitors on the same market are Endura, Gobik, Le Col, rapha.cc and MAAP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pedal Mafia.