Brand page · Personal Care · United States
eSalon: 235K visits a month, 8 active Meta ads, Gravity score 493.
eSalon — eSalon creates custom at-home hair color and personalized hair care products, made by licensed colorists and delivered to customers. In September 2026 esalon.com drew an estimated 235K visits, down 28% on the month before. It ranks #351 of 33,626 Personal Care brands in United States and holds a 4.2 Trustpilot rating over 5,038 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
eSalon creates custom at-home hair color and personalized hair care products, made by licensed colorists and delivered to customers.
01 · Traffic
How much traffic eSalon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
eSalon drew an estimated 235K visits in September 2026, down 28% on the month before and down 22% over three months.
- Worldwide#45,776of 4.5M sites · Top 5%
- In United States#14,928of 1.2M sites · Top 5%
- Personal Care, worldwide#2,033of 215,119 brands · Top 1%
- Personal Care, United States#351of 33,626 brands · Top 5%
235K
estimated visits in September
1 mo ▼ −28.4%4 mo ▼ −22.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about eSalon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
eSalon holds 4.2 out of 5 on Trustpilot over 5,038 reviews, 230 of them in the last twelve months: 71% of customers give five stars and 13% one star. That volume places eSalon in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Hair Product Store Home Hairdresser Hair Salon
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What eSalon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read eSalon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places eSalon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What eSalon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
eSalon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Custom Hair ColoureSalon5 Oct 2026video
Custom Hair ColoreSalon2 Oct 2026video
Your colour. Mixed by experts.eSalon1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026eSalon.com, LLCverified
Text ad20 Oct 2026eSalon.com, LLCverified
Text ad20 Oct 2026eSalon.com, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about eSalon.
The creators who tag @esalon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who eSalon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for eSalon among Personal Care brands in United States. The closest is Paradyes, then Polar Haircare, sastty.com, Nouê Cosméticos, Madison Reed, SIMPLER HAIR COLOR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paradyesbirdsofparadyes.com | |||||||
| Polar Haircarepolarhaircare.com | |||||||
| sastty.comsastty.com | |||||||
| Nouê Cosméticosnouecosmeticos.com.br | |||||||
| Madison Reedmadison-reed.com | |||||||
| SIMPLER HAIR COLORsimplerhaircolor.com |
07 · Company
The company behind eSalon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
eSalon is a company based in United States, founded in 2010 according to LinkedIn, on a domain registered in December 2003. It employs about 90 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2010, per LinkedIn
- Domain registered
- 31 Dec 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 90 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- esalon.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about eSalon
What people ask Google about eSalon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is eSalon legit or a scam?
According to Gravity by Benchr, eSalon is a brand based in United States: its website has existed since December 2003, its Trustpilot profile is claimed by the brand, it employs 90 people on LinkedIn, it has 64,457 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
eSalon reviews: is it worth it?
Customers rate eSalon 4.2 out of 5 on Trustpilot over 5,038 reviews, 230 of them in the last twelve months: 71% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is eSalon?
eSalon creates custom at-home hair color and personalized hair care products, made by licensed colorists and delivered to customers. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
eSalon promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: eSalon advertises on Facebook and Instagram and on Google, where its offers often run. Check esalon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns eSalon?
Gravity by Benchr records a company based in United States, founded in 2010 according to LinkedIn, on a domain registered in 2003, with 90 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is eSalon doing well?
Not at the moment. Gravity by Benchr estimates about 235,200 visits to esalon.com in September 2026, down 28% in a month and down 22% over three months. eSalon ranks #351 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does eSalon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for eSalon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, eSalon ranks #351 of 33,626 by estimated traffic. Its closest competitors on the same market are Paradyes, Polar Haircare, sastty.com, Nouê Cosméticos, Madison Reed. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with eSalon.