Brand page · Shoes · United States
etnies: 196K visits a month, 176 active Meta ads, Gravity score 621.
etnies — etnies is a skateboarder-owned and operated global action sports footwear and apparel company that creates skate shoes, apparel and streetwear made by skaters for skaters. In September 2026 etnies.com drew an estimated 196K visits, down 10% on the month before. It ranks #168 of 6,771 Shoes brands in United States and holds a 4.3 Trustpilot rating over 169 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
etnies is a skateboarder-owned and operated global action sports footwear and apparel company that creates skate shoes, apparel and streetwear made by skaters for skaters.
01 · Traffic
How much traffic etnies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
etnies drew an estimated 196K visits in September 2026, down 10% on the month before and down 5% over three months.
- Worldwide#53,345of 4.5M sites · Top 5%
- In United States#17,483of 1.2M sites · Top 5%
- Shoes, worldwide#1,091of 46,962 brands · Top 5%
- Shoes, United States#168of 6,771 brands · Top 5%
196K
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about etnies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
etnies holds 4.3 out of 5 on Trustpilot over 169 reviews, 91 of them in the last twelve months: 47% of customers give five stars and 45% one star. That volume places etnies in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Sportswear Store Activewear Store Shoe Store Skate Shop Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What etnies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
etnies sells on Shopify, 97% of its catalogue in stock. The best seller is Scout, at US$48.99, followed by Jameson 2 Eco and Marana Michelin.
#1ScoutetniesUS$48.99In stock
#2Jameson 2 EcoetniesUS$48.99In stock
#3Marana MichelinetniesUS$76.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places etnies in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 86% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$84.95
- Currency
- USD
04 · Ads
What etnies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
etnies runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2025 (image, text, video).
Skate-driven. Everyday-ready.etnies6 Oct 2026image
Skate It.etnies3 Oct 2026image
Skate-driven. Everyday-ready.etnies2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Nidecker SAverified
Text ad20 Oct 2026Nidecker SAverified
Text ad20 Oct 2026Nidecker SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about etnies.
The creators who tag @etnies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @etnies on Instagram, led by Egoitz Bijueska (15K followers, 35.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEgoitz Bijueska@egoitz_bijueska · 🇪🇸 ES | Fitness sport bodybuilding Creator | 15K | 35.7% | 14 | Tagged @etnies |
06 · Competitors according to Gravity
Who etnies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for etnies among Shoes brands in United States. The closest is nikesb.com, then lakai.com, STRAYE, DC Shoes, Route One, GLOBE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nikesb.comnikesb.com | |||||||
| lakai.comlakai.com | |||||||
| STRAYEstraye.com | |||||||
| DC Shoesdcshoes.mx | |||||||
| Route Onerouteone.co.uk | |||||||
| GLOBEglobebrand.com |
07 · Company
The company behind etnies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
etnies is a company based in Truckee, United States, founded in 1986 according to LinkedIn, on a domain registered in March 1998. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Truckee
- Founded
- 1986, per LinkedIn
- Domain registered
- 17 Mar 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- etnies.com · Shopify · USD
- Catalogue
- 80 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about etnies
What people ask Google about etnies.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is etnies legit?
According to Gravity by Benchr, etnies is a brand based in Truckee, United States: its website has existed since March 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 1,042,250 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
etnies reviews: is it worth it?
Customers rate etnies 4.3 out of 5 on Trustpilot over 169 reviews, 91 of them in the last twelve months: 47% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is etnies?
etnies is a skateboarder-owned and operated global action sports footwear and apparel company that creates skate shoes, apparel and streetwear made by skaters for skaters. Gravity by Benchr classifies it under Shoes, with Shoes making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is etnies expensive?
etnies' best seller, Scout, sells US$48.99 on etnies.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check etnies.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
etnies promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: etnies advertises on Facebook and Instagram and on Google, where its offers often run. Check etnies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy etnies?
etnies sells on its own website, etnies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns etnies?
Gravity by Benchr records a company based in Truckee, United States, founded in 1986 according to LinkedIn, on a domain registered in 1998, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is etnies doing well?
Not at the moment. Gravity by Benchr estimates about 196,000 visits to etnies.com in September 2026, down 10% in a month and down 5% over three months. etnies ranks #168 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does etnies use?
Gravity by Benchr identifies etnies.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is etnies' ad budget?
Gravity by Benchr does not publish a spend figure for etnies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, etnies ranks #168 of 6,771 by estimated traffic. Its closest competitors on the same market are nikesb.com, lakai.com, STRAYE, DC Shoes, Route One. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with etnies.