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- Eton Shirts
Brand page · Clothing · Sweden
Eton Shirts traffic, ads & competitors 531k visits a month, 214 active Meta ads, Gravity score 573.
Eton Shirts — A luxury men's shirts and accessories brand founded in Sweden. In September 2026 etonshirts.com drew an estimated 531k visits, down 11% on the month before. It ranks #266 of 97,158 Clothing brands in Sweden and holds a 4.7 Trustpilot rating over 1,615 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
A luxury men's shirts and accessories brand founded in Sweden.
01 · Traffic
Eton Shirts website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Eton Shirts drew an estimated 531k visits in September 2026, down 11% on the month before and up 13% over three months.
- Worldwide#23,696of 4.5m sites · Top 1%
- In United States#7,780of 1.2m sites · Top 1%
- Clothing, worldwide#1,927of 459,295 brands · Top 1%
- Clothing, United States#266of 97,158 brands · Top 1%
531k
estimated visits in September
1 mo ▼ −10.9%4 mo ▲ +13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Eton Shirts reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Eton Shirts holds 4.7 out of 5 on Trustpilot over 1,615 reviews, 243 of them in the last twelve months: 88% of customers give five stars and 5% one star. That volume places Eton Shirts in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Fashion Accessories Store Men's Clothing Store Clothing Store Formal Wear Store Men's Tailor Tuxedo Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Eton Shirts best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Eton Shirts's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Eton Shirts in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Eton Shirts ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Eton Shirts runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2021 (image, text, video).
Soft JacketsEton Shirts6 Oct 2026video
Receive a first-purchase discountEton Shirts5 Oct 2026image
SEK2 500Eton Shirts5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Eton ABverified
Image ad20 Oct 2026Eton ABverified
Image ad20 Oct 2026Eton ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Eton Shirts influencers
The creators who tag @etonshirts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @etonshirts on Instagram, led by Brandon Roman (181k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrandon Roman@sastreriaromana · 🇮🇹 IT | Fashion style luxury Creator | 181k | 0.9% | 8 | Tagged @etonshirts |
06 · Competitors according to Gravity
Eton Shirts competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Eton Shirts among Clothing brands in Sweden. The closest is eterna.de, then Savile Row Company, dressmann.com, tiptop.ca, charlestyrwhitt.com, brooksbrothers.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eterna.deeterna.de | |||||||
| Savile Row Companysavilerowco.com | |||||||
| dressmann.comdressmann.com | |||||||
| tiptop.catiptop.ca | |||||||
| charlestyrwhitt.comcharlestyrwhitt.com | |||||||
| brooksbrothers.combrooksbrothers.com |
07 · Company
Who is behind Eton Shirts?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Eton Shirts is a company based in Sweden, founded in 1928 according to LinkedIn, on a domain registered in May 1998. It employs about 253 people and is listed at m_and_a stage.
- Entity country
- 🇸🇪 Sweden
- Founded
- 1928, per LinkedIn
- Domain registered
- 8 May 1998
- Status
- was_acquired
- Employees
- 253 on LinkedIn · 201-500
- Funding stage
- M and a
- Own store
- etonshirts.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Eton Shirts
What people ask Google about Eton Shirts.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Eton Shirts legit?
According to Gravity by Benchr, Eton Shirts is a brand based in Sweden: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it employs 253 people on LinkedIn, it has 170,868 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Eton Shirts reviews: is it worth it?
Customers rate Eton Shirts 4.7 out of 5 on Trustpilot over 1,615 reviews, 243 of them in the last twelve months: 88% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Eton Shirts?
A luxury men's shirts and accessories brand founded in Sweden. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Eton Shirts promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Eton Shirts advertises on Facebook and Instagram and on Google, where its offers often run. Check etonshirts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Eton Shirts?
Gravity by Benchr records a company based in Sweden, founded in 1928 according to LinkedIn, on a domain registered in 1998, with 253 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Eton Shirts doing well?
Yes. Gravity by Benchr estimates about 530,800 visits to etonshirts.com in September 2026, down 11% in a month and up 13% over three months. Eton Shirts ranks #266 of 97,158 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Eton Shirts' ad budget?
Gravity by Benchr does not publish a spend figure for Eton Shirts on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Eton Shirts ranks #266 of 97,158 by estimated traffic. Its closest competitors on the same market are eterna.de, Savile Row Company, dressmann.com, tiptop.ca and charlestyrwhitt.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Eton Shirts.