Brand page · Clothing · Italy
ETRO: 320k visits a month, 202 active Meta ads.
ETRO — ETRO is an Italian fashion house that specializes in textiles and color, with a creative director named Marco De Vincenzo. In September 2026 etro.com drew an estimated 320k visits, up 5% on the month before. It ranks #449 of 97,158 Clothing brands in Italy and holds a 1.6 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ETRO is an Italian fashion house that specializes in textiles and color, with a creative director named Marco De Vincenzo.
01 · Traffic
How much traffic ETRO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ETRO drew an estimated 320k visits in September 2026, up 5% on the month before and up 30% over three months.
- Worldwide#35,609of 4.5m sites · Top 1%
- In United States#11,566of 1.2m sites · Top 1%
- Clothing, worldwide#3,066of 459,295 brands · Top 1%
- Clothing, United States#449of 97,158 brands · Top 1%
320k
estimated visits in September
1 mo ▲ +5.1%4 mo ▲ +30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ETRO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ETRO holds 1.6 out of 5 on Trustpilot over 21 reviews, 10 of them in the last twelve months: 0% of customers give five stars and 95% one star. That volume places ETRO in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ETRO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ETRO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ETRO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ETRO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ETRO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2026 (image, text, video).
Schal Aus Wolle Und Seide Mit Metallfransen Und Doppeltem MotivETRO6 Oct 2026image
Ledergürtel Mit Einkerbungen Und AbsteppungenETRO5 Oct 2026image
ETROETRO5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ETRO S.P.A.verified
Text ad21 Oct 2026ETRO S.P.A.verified
Text ad21 Oct 2026ETRO S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ETRO.
The creators who tag @etro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @etro on Instagram, led by ETRO HOME•ELIE SAAB MAISON (29k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EETRO HOME•ELIE SAAB MAISON@adhomecollectionlb · 🇱🇧 LB | Fashion style luxury Creator | 29k | 0.1% | 25 | Tagged @etro |
06 · Competitors according to Gravity
Who ETRO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ETRO among Clothing brands in Italy. The closest is LANVIN, then fendi.com, dolcegabbana.com, louisvuitton.com, hermes.com, Versace.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LANVINlanvin.com | |||||||
| fendi.comfendi.com | |||||||
| dolcegabbana.comdolcegabbana.com | |||||||
| louisvuitton.comlouisvuitton.com | |||||||
| hermes.comhermes.com | |||||||
| Versaceversace.com |
07 · Company
The company behind ETRO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ETRO is a company based in Italy, on a domain registered in June 1996. It employs about 88 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 21 Jun 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 88 on LinkedIn
- Funding stage
- M and a · last deal: secondary market
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- etro.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ETRO
What people ask Google about ETRO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ETRO legit or a scam?
According to Gravity by Benchr, ETRO is a brand based in Italy: its website has existed since June 1996, it sells on a Salesforce_commerce store, it employs 88 people on LinkedIn, it has 1,922,041 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about ETRO?
Customers rate ETRO 1.6 out of 5 on Trustpilot over 21 reviews, 10 of them in the last twelve months: 0% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ETRO sell?
ETRO is an Italian fashion house that specializes in textiles and color, with a creative director named Marco De Vincenzo. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
ETRO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ETRO advertises on Facebook and Instagram and on Google, where its offers often run. Check etro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ETRO?
ETRO sells on its own website, etro.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind ETRO?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1996, with 88 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ETRO growing?
Yes. Gravity by Benchr estimates about 320,000 visits to etro.com in September 2026, up 5% in a month and up 30% over three months. ETRO ranks #449 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ETRO use?
Gravity by Benchr identifies etro.com as a Salesforce_commerce store. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records.
What is ETRO's ad budget?
Gravity by Benchr does not publish a spend figure for ETRO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, ETRO ranks #449 of 97,158 by estimated traffic. Its closest competitors on the same market are LANVIN, fendi.com, dolcegabbana.com, louisvuitton.com and hermes.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ETRO.