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- YETI EUROPE
Brand page · Kitchen & Dining · Netherlands
YETI EUROPE traffic, ads & competitors 185k visits a month, 477 active Meta ads, Gravity score 748.
YETI EUROPE — YETI EUROPE is a global brand that makes outdoor gear and equipment to help people stay out longer, travel farther, and live harder. In September 2026 eu.yeti.com drew an estimated 185k visits, down 7% on the month before. It ranks #6 of 619 Kitchen & Dining brands in the Netherlands and holds a 4.5 Trustpilot rating over 21,740 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Kitchen & Dining brands in the Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
YETI EUROPE is a global brand that makes outdoor gear and equipment to help people stay out longer, travel farther, and live harder.
01 · Traffic
YETI EUROPE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
YETI EUROPE drew an estimated 185k visits in September 2026, down 7% on the month before and up 23% over three months.
- Worldwide#55,921of 4.5m sites · Top 5%
- In Sweden#439of 27.3k sites · Top 5%
- Kitchen & Dining, worldwide#1,188of 145,612 brands · Top 1%
- Kitchen & Dining, Sweden#6of 619 brands · Top 1%
185k
estimated visits in September
1 mo ▼ −6.6%4 mo ▲ +23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
YETI EUROPE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
YETI EUROPE holds 4.5 out of 5 on Trustpilot over 21,740 reviews, 7,749 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places YETI EUROPE in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Hunting and Fishing Store Camp
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
YETI EUROPE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
YETI EUROPE sells on Shopify, 87% of its catalogue in stock. The best seller is Laser Engraving - Front, at €10.00, followed by Laser Engraving - Front/Back and Rambler® rietjesdop voor fles.
#1Laser Engraving - FrontYETI EUROPE€10.00In stock- #2Laser Engraving - Front/BackYETI EUROPE€18.00In stock
#3Rambler® rietjesdop voor flesYETI EUROPE€18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places YETI EUROPE in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 46% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$168.01
- Currency
- EUR
04 · Ads
YETI EUROPE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
YETI EUROPE runs Meta ads on Facebook, Instagram, Messenger, Threads.
Boomer™ 8 Dog BowlYETI Europe7 Oct 2026image
The Desert Bloom CollectionYETI Europe6 Oct 2026image
The Desert Bloom CollectionYETI Europe6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
YETI EUROPE influencers
The creators who tag @yetieurope on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yetieurope on Instagram, led by @bobbyvmafia (11.1k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bbobbyvmafia@bobbyvmafia · 🇬🇧 GB | Pets nature Creator | 11.1k | 2.1% | 12 | Tagged @yetieurope |
06 · Competitors according to Gravity
YETI EUROPE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for YETI EUROPE among Kitchen & Dining brands in the Netherlands. The closest is rticoutdoors.com, then Igloo, Stanley 1913 EU, CORKCICLE., BruMate, Hydro Flask.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rticoutdoors.comrticoutdoors.com | |||||||
| Iglooigloocoolers.com | |||||||
| Stanley 1913 EUeu.stanley1913.com | |||||||
| CORKCICLE.corkcicle.com | |||||||
| BruMateshop.brumate.com | |||||||
| Hydro Flaskhydroflask.com |
07 · Company
Who is behind YETI EUROPE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
YETI EUROPE is a company based in 1437 EP Rozenburg-Schiphol, Netherlands, founded in 2006 according to LinkedIn. It employs about 2,491 people.
- Entity country
- 🇳🇱 Netherlands · 1437 EP Rozenburg-Schiphol
- Founded
- 2006, per LinkedIn
- Employees
- 2,491 on LinkedIn
- Own store
- eu.yeti.com · Shopify · EUR
- Catalogue
- 108 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about YETI EUROPE
What people ask Google about YETI EUROPE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is YETI EUROPE legit?
According to Gravity by Benchr, YETI EUROPE is a brand based in 1437 EP Rozenburg-Schiphol, Netherlands: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2,491 people on LinkedIn, it has 103,618 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about YETI EUROPE?
Customers rate YETI EUROPE 4.5 out of 5 on Trustpilot over 21,740 reviews, 7,749 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is YETI EUROPE known for?
YETI EUROPE is a global brand that makes outdoor gear and equipment to help people stay out longer, travel farther, and live harder. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is YETI EUROPE expensive?
YETI EUROPE's best seller, Laser Engraving - Front, sells €10.00 on eu.yeti.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check eu.yeti.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a YETI EUROPE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: YETI EUROPE advertises on Facebook and Instagram, where its offers often run. Check eu.yeti.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy YETI EUROPE?
YETI EUROPE sells on its own website, eu.yeti.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind YETI EUROPE?
Gravity by Benchr records a company based in 1437 EP Rozenburg-Schiphol, Netherlands, founded in 2006 according to LinkedIn, with 2,491 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is YETI EUROPE doing well?
Yes. Gravity by Benchr estimates about 185,000 visits to eu.yeti.com in September 2026, down 7% in a month and up 23% over three months. YETI EUROPE ranks #6 of 619 Kitchen & Dining brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does YETI EUROPE use?
Gravity by Benchr identifies eu.yeti.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is YETI EUROPE's ad budget?
Gravity by Benchr does not publish a spend figure for YETI EUROPE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the Netherlands?
Among Kitchen & Dining brands in the Netherlands in the Gravity by Benchr index, YETI EUROPE ranks #6 of 619 by estimated traffic. Its closest competitors on the same market are rticoutdoors.com, Igloo, Stanley 1913 EU, CORKCICLE. and BruMate. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with YETI EUROPE.