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  5. exito.com

Brand page · Communications

exito.com Top 1% worldwide Top 1% in Communications
exito.com·Since 1994

exito.com: 9.1m visits a month, 739 active Meta ads.

exito.com — exito.com is an online retail store from Colombia that offers a wide range of products including groceries, technology, home goods, and fashion. In September 2026 exito.com drew an estimated 9.1m visits, down 10% on the month before. It ranks #1 of 23 Communications brands and holds a 1.3 Trustpilot rating over 184 reviews.

exito.com@exito 661kFacebookLinkedIn 30Trustpilot 1.3Meta Ad Library 739

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
9.1m
−10% vs. August 2026
Instagram followers
661k
4,535 posts · @exito
Trustpilot
1.3
184 reviews · 35 in 12 months
Meta ads
739
active · on Google since 2025
Products
—
Data not available
Rank in Colombia
#1
of 23 in Communications
LinkedIn
30
followers · 87 employees
Earned media value
€15.6k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

exito.com is an online retail store from Colombia that offers a wide range of products including groceries, technology, home goods, and fashion.

01 · Traffic

How much traffic exito.com gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

exito.com drew an estimated 9.1m visits in September 2026, down 10% on the month before and down 10% over three months.

  • Worldwide#2,122of 4.5m sites · Top 1%
  • In Colombia#11of 34.5k sites · Top 1%
  • Communications, worldwide#20of 22,823 brands · Top 1%
  • Communications, Colombia#1of 23 brands · Top 5%
Monthly visitssource Sept 2026

9.1m

estimated visits in September

1 mo ▼ −9.9%4 mo ▼ −10.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about exito.com.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

exito.com holds 1.3 out of 5 on Trustpilot over 184 reviews, 35 of them in the last twelve months: 6% of customers give five stars and 85% one star. That volume places exito.com in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
1.3TrustScore · 184 reviews · 35 in 12 months
Top 30% review volume
5 ★6%
4 ★2%
3 ★2%
2 ★4%
1 ★85%

Travel & Vacation

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What exito.com sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read exito.com's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Communications
Communications21%
Electronics Accessories8%
Kitchen & Dining8%

The dominant category places exito.com in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about exito.com.

The creators who tag @exito on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @exito on Instagram, led by Placeres Carulla (149k followers, 0.2% engagement).

Influencersaccounts tagging @exito · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPlaceres Carulla@placerescarulla · INTLFood cooking nutrition Creator149k0.2%9Tagged @exito
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who exito.com competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for exito.com among Communications brands. The closest is alkosto, then alkomprar, olimpica.com, Yaxa, Extra, jumbocolombia.com.

CompetitorsCommunications · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
alkostoalkosto.com
alkompraralkomprar.com
olimpica.comolimpica.com
Yaxayaxa.co
Extraextra.com.br
jumbocolombia.comjumbocolombia.com
Competitors Gravity finds for exito.com. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare exito.com with alkosto

07 · Company

The company behind exito.com.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

exito.com is an e-commerce brand, on a domain registered in November 1994. It employs about 87 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
1 Nov 1994
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
87 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
exito.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about exito.com

What people ask Google about exito.com.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is exito.com legit?

According to Gravity by Benchr, exito.com is a brand: its website has existed since November 1994, its Trustpilot profile is claimed by the brand, it employs 87 people on LinkedIn, it has 661,187 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

exito.com reviews

Customers rate exito.com 1.3 out of 5 on Trustpilot over 184 reviews, 35 of them in the last twelve months: 6% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is exito.com?

exito.com is an online retail store from Colombia that offers a wide range of products including groceries, technology, home goods, and fashion. Gravity by Benchr classifies it under Communications. Source: Gravity by Benchr product classification.

Does exito.com have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: exito.com advertises on Facebook and Instagram and on Google, where its offers often run. Check exito.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns exito.com?

Gravity by Benchr records a company, whose domain was registered in 1994, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is exito.com growing?

Not at the moment. Gravity by Benchr estimates about 9,057,800 visits to exito.com in September 2026, down 10% in a month and down 10% over three months. exito.com ranks #1 of 23 Communications brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does exito.com spend on Meta ads?

Gravity by Benchr does not publish a spend figure for exito.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Communications brands?

Among Communications brands in the Gravity by Benchr index, exito.com ranks #1 of 23 by estimated traffic. Its closest competitors on the same market are alkosto, alkomprar, olimpica.com, Yaxa and Extra. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with exito.com.