Brand page · Clothing · United Kingdom
Faded traffic, ads & competitors 41.1k visits a month, 177 active Meta ads, Gravity score 503.
Faded — Faded is a streetwear brand that sells men's clothing including t-shirts, hoodies, joggers, tracksuits, denim jackets, pants, shorts, and accessories like caps, beanies, jewelry and sliders. In September 2026 fadedstore.com drew an estimated 41.1k visits, up 2% on the month before. It ranks #1,174 of 19,668 Clothing brands in the United Kingdom and holds a 4.3 Trustpilot rating over 1,300 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Faded is a streetwear brand that sells men's clothing including t-shirts, hoodies, joggers, tracksuits, denim jackets, pants, shorts, and accessories like caps, beanies, jewelry and sliders.
01 · Traffic
Faded website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Faded drew an estimated 41.1k visits in September 2026, up 2% on the month before and down 19% over three months.
- Worldwide#201,110of 4.5m sites · Top 5%
- In United Kingdom#10,554of 192k sites · Top 10%
- Clothing, worldwide#19,346of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,174of 19,668 brands · Top 10%
41.1k
estimated visits in September
1 mo ▲ +2.0%4 mo ▼ −19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Faded reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Faded holds 4.3 out of 5 on Trustpilot over 1,300 reviews, 146 of them in the last twelve months: 78% of customers give five stars and 13% one star. That volume places Faded in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Faded best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Faded sells on Shopify, 93% of its catalogue in stock. The best seller is Box Fit T-Shirt | White, at £14.99, followed by Box Fit T-Shirt | Black and Box Fit Hoodie | Grey Marl.
#1Box Fit T-Shirt | WhiteFaded£14.99In stock
#2Box Fit T-Shirt | BlackFaded£14.99In stock
#3Box Fit Hoodie | Grey MarlFaded£39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Faded in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 39% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$66.18
- Currency
- GBP
04 · Ads
Faded ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Faded runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
build the rotation →Fadedstore_6 Oct 2026image
build the rotation →Fadedstore_6 Oct 2026image
pieces that stay in rotation.Fadedstore_5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FADED STORE LTDverified
Text ad20 Oct 2026FADED STORE LTDverified
Text ad20 Oct 2026FADED STORE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Faded influencers
The creators who tag @faded_store_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Faded competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Faded among Clothing brands in the United Kingdom. The closest is al-haqthobes.com, then FCPalestina, Albaray, Sunspel, AWAY THAT DAY ™, Henri Marc.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| al-haqthobes.comal-haqthobes.com | |||||||
| FCPalestinafcpalestina.com | |||||||
| Albarayalbaray.co.uk | |||||||
| Sunspeleu.sunspel.com | |||||||
| AWAY THAT DAY ™awaythatday.com | |||||||
| Henri Marchenrimarcstore.com |
07 · Company
Who is behind Faded?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Faded is a company based in Manchester, United Kingdom, on a domain registered in April 2018.
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Domain registered
- 27 Apr 2018
- Own store
- fadedstore.com · Shopify · GBP
- Catalogue
- 82 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Faded
What people ask Google about Faded.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Faded legit?
According to Gravity by Benchr, Faded is a brand based in Manchester, United Kingdom: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 125,276 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Faded reviews
Customers rate Faded 4.3 out of 5 on Trustpilot over 1,300 reviews, 146 of them in the last twelve months: 78% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Faded known for?
Faded is a streetwear brand that sells men's clothing including t-shirts, hoodies, joggers, tracksuits, denim jackets, pants, shorts, and accessories like caps, beanies, jewelry and sliders. Gravity by Benchr classifies it under Clothing, with Clothing making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Faded prices: how much is it?
Faded's best seller, Box Fit T-Shirt | White, sells £14.99 on fadedstore.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check fadedstore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Faded have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Faded advertises on Facebook and Instagram and on Google, where its offers often run. Check fadedstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Faded?
Faded sells on its own website, fadedstore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Faded?
Gravity by Benchr records a company based in Manchester, United Kingdom, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Faded doing well?
Not at the moment. Gravity by Benchr estimates about 41,100 visits to fadedstore.com in September 2026, up 2% in a month and down 19% over three months. Faded ranks #1,174 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Faded use?
Gravity by Benchr identifies fadedstore.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Faded's ad budget?
Gravity by Benchr does not publish a spend figure for Faded on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Faded ranks #1,174 of 19,668 by estimated traffic. Its closest competitors on the same market are al-haqthobes.com, FCPalestina, Albaray, Sunspel and AWAY THAT DAY ™. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Faded.