Brand page · Food Items · Australia
Farmers Pick: 243k visits a month, 150 active Meta ads, Gravity score 623.
Farmers Pick — Farmers Pick is a fresh produce and meat delivery subscription service that works directly with Australian farmers to bring imperfect fruit, vegetables, meat, seafood and dairy to customers' doors, helping to reduce food waste. In September 2026 farmerspick.com.au drew an estimated 243k visits, up 7% on the month before. It ranks #9 of 3,754 Food Items brands in Australia and holds a 4.4 Trustpilot rating over 891 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Food Items brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Farmers Pick is a fresh produce and meat delivery subscription service that works directly with Australian farmers to bring imperfect fruit, vegetables, meat, seafood and dairy to customers' doors, helping to reduce food waste.
01 · Traffic
How much traffic Farmers Pick gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Farmers Pick drew an estimated 243k visits in September 2026, up 7% on the month before and up 27% over three months.
- Worldwide#44,568of 4.5m sites · Top 5%
- In Australia#902of 105k sites · Top 1%
- Food Items, worldwide#1,029of 260,714 brands · Top 1%
- Food Items, Australia#9of 3,754 brands · Top 1%
243k
estimated visits in September
1 mo ▲ +7.5%4 mo ▲ +26.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Farmers Pick.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Farmers Pick holds 4.4 out of 5 on Trustpilot over 891 reviews, 235 of them in the last twelve months: 77% of customers give five stars and 5% one star. That volume places Farmers Pick in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Fruit and Vegetable Wholesaler Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Farmers Pick sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Farmers Pick sells on Shopify, 100% of its catalogue in stock. The best seller is Box, at A$38.95–A$94.00, followed by Josh's Eggs 700g and Josh's Eggs 900g.
#1BoxFarmers PickA$38.95–A$94.00In stock
#2Josh's Eggs 700gFarmers PickA$9.30In stock
#3Josh's Eggs 900gFarmers PickA$9.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Farmers Pick in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 68% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$10.43
- Currency
- AUD
04 · Ads
What Farmers Pick is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Farmers Pick runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Eat Fresh For Up To 30% LessFarmers Pick8 Oct 2026video
A Fridge Full Of Fresh Food For LessFarmers Pick8 Oct 2026video
Still Doing Supermarket Runs? 👀Farmers Pick8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Farmers Pickverified
Text ad20 Oct 2026Farmers Pickverified
Text ad20 Oct 2026Farmers Pickverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Farmers Pick.
The creators who tag @farmerspickau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @farmerspickau on Instagram, led by Nat | Spain Travel Guides 🇪🇸 (13.8k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNat | Spain Travel Guides 🇪🇸@atypicalspanish_ · 🇪🇸 ES | Travel tourism exploration Creator | 13.8k | 4.4% | 2 | Tagged @farmerspickau |
06 · Competitors according to Gravity
Who Farmers Pick competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Farmers Pick among Food Items brands in Australia. The closest is Funky Food, then Farm to People, Remolonas, Abel & Cole, Riverford, Oddbox.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Funky Foodfunkyfood.com.au | |||||||
| Farm to Peoplefarmtopeople.com | |||||||
| Remolonasremolonas.com | |||||||
| Abel & Coleabelandcole.co.uk | |||||||
| Riverfordriverford.co.uk | |||||||
| Oddboxoddbox.co.uk |
07 · Company
The company behind Farmers Pick.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Farmers Pick is a company based in Australia, founded in 2020 according to LinkedIn. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2020, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- farmerspick.com.au · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Farmers Pick
What people ask Google about Farmers Pick.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Farmers Pick legit?
According to Gravity by Benchr, Farmers Pick is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 321,792 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Farmers Pick?
Customers rate Farmers Pick 4.4 out of 5 on Trustpilot over 891 reviews, 235 of them in the last twelve months: 77% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Farmers Pick?
Farmers Pick is a fresh produce and meat delivery subscription service that works directly with Australian farmers to bring imperfect fruit, vegetables, meat, seafood and dairy to customers' doors, helping to reduce food waste. Gravity by Benchr classifies it under Food Items, with Meat, Seafood & Eggs making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Farmers Pick expensive?
Farmers Pick's best seller, Box, sells from A$38.95 to A$94.00 on farmerspick.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check farmerspick.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Farmers Pick have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Farmers Pick advertises on Facebook and Instagram and on Google, where its offers often run. Check farmerspick.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Farmers Pick?
Farmers Pick sells on its own website, farmerspick.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Farmers Pick?
Gravity by Benchr records a company based in Australia, founded in 2020 according to LinkedIn, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Farmers Pick growing?
Yes. Gravity by Benchr estimates about 242,900 visits to farmerspick.com.au in September 2026, up 7% in a month and up 27% over three months. Farmers Pick ranks #9 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Farmers Pick use?
Gravity by Benchr identifies farmerspick.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Farmers Pick's ad budget?
Gravity by Benchr does not publish a spend figure for Farmers Pick on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, Farmers Pick ranks #9 of 3,754 by estimated traffic. Its closest competitors on the same market are Funky Food, Farm to People, Remolonas, Abel & Cole and Riverford. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Farmers Pick.