Brand page · Food Items · New Zealand
farro.co.nz traffic, ads & competitors 85k visits a month, 49 active Meta ads, Gravity score 685.
farro.co.nz — Farro is a New Zealand-owned and operated grocery business that sells fresh food products and operates multiple stores across Auckland. In September 2026 farro.co.nz drew an estimated 85k visits, up 5% on the month before. It ranks #16 of 1,150 Food Items brands in New Zealand and holds a 4.5 Trustpilot rating over 1,955 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Food Items brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Farro is a New Zealand-owned and operated grocery business that sells fresh food products and operates multiple stores across Auckland.
01 · Traffic
farro.co.nz website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
farro.co.nz drew an estimated 85k visits in September 2026, up 5% on the month before and up 25% over three months.
- Worldwide#107,804of 4.5m sites · Top 5%
- In New Zealand#391of 26.3k sites · Top 5%
- Food Items, worldwide#2,859of 260,714 brands · Top 5%
- Food Items, New Zealand#16of 1,150 brands · Top 5%
85k
estimated visits in September
1 mo ▲ +4.9%4 mo ▲ +24.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
farro.co.nz reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
farro.co.nz holds 4.5 out of 5 on Trustpilot over 1,955 reviews, 353 of them in the last twelve months: 73% of customers give five stars and 5% one star. That volume places farro.co.nz in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Online Food Ordering Service Fresh Food Market Grocery Delivery Service Gourmet Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
farro.co.nz best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read farro.co.nz's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places farro.co.nz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
farro.co.nz ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
farro.co.nz runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
🍽️ Farro Kitchen: Dinner Made Deliciously Easy 🌟Farro Fresh7 Oct 2026image
Farro FreshFarro Fresh6 Oct 2026image
🍽️ Farro Kitchen: Dinner Made Deliciously Easy 🌟Farro Fresh6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Farro Fresh Food Limitedverified
Text ad21 Oct 2026Farro Fresh Food Limitedverified
Image ad21 Oct 2026Farro Fresh Food Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
farro.co.nz influencers
The creators who tag @farrofresh on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @farrofresh on Instagram, led by BEN MACDONALD (16.7k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBEN MACDONALD@foodie_ben · 🇳🇿 NZ | Food cooking nutrition Creator | 16.7k | 4.2% | 4 | Tagged @farrofresh |
06 · Competitors according to Gravity
farro.co.nz competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for farro.co.nz among Food Items brands in New Zealand. The closest is letao-brand.jp, then Lerøy Seafood Group, Beshqozon, Gewürze der Welt, Hayfene, Jennie-O.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| letao-brand.jpletao-brand.jp | |||||||
| Lerøy Seafood Groupleroyseafood.com | |||||||
| Beshqozonbeshqozon.uz | |||||||
| Gewürze der Weltgewuerze-der-welt.net | |||||||
| Hayfenehayfene.com | |||||||
| Jennie-Ojennieo.com |
07 · Company
Who is behind farro.co.nz?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
farro.co.nz is a company based in New Zealand, founded in 2006 according to LinkedIn, on a domain registered in February 2010. It employs about 410 people.
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2006, per LinkedIn
- Domain registered
- 14 Feb 2010
- Employees
- 410 on LinkedIn
- Own store
- farro.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about farro.co.nz
What people ask Google about farro.co.nz.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is farro.co.nz a legit company?
According to Gravity by Benchr, farro.co.nz is a brand based in New Zealand: its website has existed since February 2010, its Trustpilot profile is claimed by the brand, it employs 410 people on LinkedIn, it has 33,088 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
farro.co.nz reviews: is it worth it?
Customers rate farro.co.nz 4.5 out of 5 on Trustpilot over 1,955 reviews, 353 of them in the last twelve months: 73% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is farro.co.nz?
Farro is a New Zealand-owned and operated grocery business that sells fresh food products and operates multiple stores across Auckland. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a farro.co.nz discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: farro.co.nz advertises on Facebook and Instagram and on Google, where its offers often run. Check farro.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns farro.co.nz?
Gravity by Benchr records a company based in New Zealand, founded in 2006 according to LinkedIn, on a domain registered in 2010, with 410 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is farro.co.nz doing well?
Yes. Gravity by Benchr estimates about 85,000 visits to farro.co.nz in September 2026, up 5% in a month and up 25% over three months. farro.co.nz ranks #16 of 1,150 Food Items brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is farro.co.nz's ad budget?
Gravity by Benchr does not publish a spend figure for farro.co.nz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in New Zealand?
Among Food Items brands in New Zealand in the Gravity by Benchr index, farro.co.nz ranks #16 of 1,150 by estimated traffic. Its closest competitors on the same market are letao-brand.jp, Lerøy Seafood Group, Beshqozon, Gewürze der Welt and Hayfene. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with farro.co.nz.