Brand page · Clothing · United States

Fashion Nova Top 1% worldwide Top 1% in United States Top 1% in Clothing Top 1% in Clothing in United States
fashionnova.com·🇺🇸 United States· Shopify·Since 2006

Fashion Nova: 41.7M visits a month, 827 active Meta ads.

Fashion Nova — Fashion Nova is an American fast fashion retail company that sells trendy clothes for women, men, plus sizes, and kids. In September 2026 fashionnova.com drew an estimated 41.7M visits, up 7% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 4.4 Trustpilot rating over 206,364 reviews.

fashionnova.com@fashionnova 21.5MYouTube 282KFacebookLinkedIn 54.6KTrustpilot 4.4Meta Ad Library 827

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
41.7M
+7% vs. August 2026
Instagram followers
21.5M
110,037 posts · @fashionnova
Trustpilot
4.4
206,364 reviews · 39,642 in 12 months
Meta ads
827
active · on Google since 2023
Products
30%
in stock
Rank in United States
#2
of 97,158 in Clothing
LinkedIn
54.6K
followers · 4,540 employees
Earned media value
€18.3m
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Fashion Nova is an American fast fashion retail company that sells trendy clothes for women, men, plus sizes, and kids.

01 · Traffic

How much traffic Fashion Nova gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Fashion Nova drew an estimated 41.7M visits in September 2026, up 7% on the month before and up 10% over three months.

  • Worldwide#513of 4.5M sites · Top 1%
  • In United States#232of 1.2M sites · Top 1%
  • Clothing, worldwide#27of 459,295 brands · Top 1%
  • Clothing, United States#2of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

41.7M

estimated visits in September

1 mo ▲ +6.6%4 mo ▲ +10.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Fashion Nova.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Fashion Nova holds 4.4 out of 5 on Trustpilot over 206,364 reviews, 39,642 of them in the last twelve months: 71% of customers give five stars and 10% one star. That volume places Fashion Nova in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Fashion Nova scores 4.5 over 584 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 206,364 reviews · 39,642 in 12 months
Top 1% review volumeTop 20% rating quality
5 ★71%
4 ★11%
3 ★6%
2 ★3%
1 ★10%

Clothing Store Plus Size Clothing Store Women's Clothing Store Cosmetics Store Men's Clothing Store Children's Clothing Store

Google reviewsread 19 Oct 2026
4.5584 reviews on the Google business profile
5 ★62%
4 ★9%
3 ★5%
2 ★3%
1 ★22%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Fashion Nova sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Fashion Nova sells on Shopify, 30% of its catalogue in stock. The best seller is Classic High Waist Skinny Jeans - Dark Denim, at US$20.00, followed by Classic High Waist Skinny Jeans - Medium Blue Wash and Butt Lifter Boy Short - Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dresses19%
Clothing Tops18%
Pants10%
Outfit Sets8%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing83%
Shoes6%
Jewelry5%
Clothing Accessories5%
Handbags, Wallets & Cases1%

The dominant category places Fashion Nova in its comparison group.

Prices and ratingsstore data
Average rating
4.57 / 5
Rated products
28% of the catalogue
In stock
30%
Upper price quartile
US$23.98
Currency
USD

05 · Influencers

Who talks about Fashion Nova.

The creators who tag @fashionnova on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fashionnova on Instagram, led by CONTENT CREATOR/SMM EXPERT (13.1K followers, 0.2% engagement).

Influencersaccounts tagging @fashionnova · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCONTENT CREATOR/SMM EXPERT@anlena_ea · 🇻🇪 VEFashion style luxury Creator13.1K0.2%25Tagged @fashionnova
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Fashion Nova competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Fashion Nova among Clothing brands in United States. The closest is FOREVER 21, then Old Navy, nafnaf.com, SHEINgb, PrettyLittleThing, inthestyle.com.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
FOREVER 21forever21.com
Old Navyoldnavy.com
nafnaf.comnafnaf.com
SHEINgbshein.co.uk
PrettyLittleThingprettylittlething.us
inthestyle.cominthestyle.com
Competitors Gravity finds for Fashion Nova. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Fashion Nova with FOREVER 21

07 · Company

The company behind Fashion Nova.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Fashion Nova is a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in March 2006. It employs about 4,540 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States
Founded
2006, per LinkedIn
Domain registered
9 Mar 2006
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4,540 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
fashionnova.com · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Fashion Nova

What people ask Google about Fashion Nova.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Fashion Nova legit or a scam?

According to Gravity by Benchr, Fashion Nova is a brand based in United States: its website has existed since March 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4,540 people on LinkedIn, it has 21,465,410 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Fashion Nova reviews: is it worth it?

Customers rate Fashion Nova 4.4 out of 5 on Trustpilot over 206,364 reviews, 39,642 of them in the last twelve months: 71% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Fashion Nova scores 4.5 over 584 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Fashion Nova known for?

Fashion Nova is an American fast fashion retail company that sells trendy clothes for women, men, plus sizes, and kids. Gravity by Benchr classifies it under Clothing, with Dresses making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Fashion Nova prices: how much is it?

Fashion Nova's best seller, Classic High Waist Skinny Jeans - Dark Denim, sells US$20.00 on fashionnova.com. 30% of the catalogue is in stock. Gravity does not track prices daily: check fashionnova.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Fashion Nova have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Fashion Nova advertises on Facebook and Instagram and on Google, where its offers often run. Check fashionnova.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Fashion Nova?

Fashion Nova sells on its own website, fashionnova.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Fashion Nova?

Gravity by Benchr records a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 4,540 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Fashion Nova growing?

Yes. Gravity by Benchr estimates about 41,679,200 visits to fashionnova.com in September 2026, up 7% in a month and up 10% over three months. Fashion Nova ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Fashion Nova use?

Gravity by Benchr identifies fashionnova.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records.

How much does Fashion Nova spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Fashion Nova on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Fashion Nova ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are FOREVER 21, Old Navy, nafnaf.com, SHEINgb, PrettyLittleThing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fashion Nova.