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Brand page · Finland

Fazer Top 5% worldwide Top 1% in Finland
fazer.com·🇫🇮 Finland·Since 1995

Fazer traffic, ads & competitors 265k visits a month, 149 active Meta ads.

Fazer — Fazer is a Finnish confectionery and food company that creates sustainable food solutions and operates in Northern Europe with exports to over 40 countries. In September 2026 fazer.com drew an estimated 265k visits, up 21% on the month before.

fazer.com@fazersuomi 174kLinkedIn 91.3kTrustpilot 3.4Meta Ad Library 149

Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026

Estimated traffic
265k
+21% vs. August 2026
Instagram followers
174k
6,299 posts · @fazersuomi
Trustpilot
3.4
6 reviews · 4 in 12 months
Meta ads
149
active
Products
—
Data not available
Rank in Finland
—
Data not available
LinkedIn
91.3k
followers · 2,464 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Fazer is a Finnish confectionery and food company that creates sustainable food solutions and operates in Northern Europe with exports to over 40 countries.

01 · Traffic

Fazer website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Fazer drew an estimated 265k visits in September 2026, up 21% on the month before and up 57% over three months.

  • Worldwide#48,460of 4.5m sites · Top 5%
  • In Finland#172of 20.4k sites · Top 1%
  • Category, worldwide—Data not available
  • Category, Finland—Data not available
Monthly visitssource Sept 2026

265k

estimated visits in September

1 mo ▲ +21.0%4 mo ▲ +57.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Fazer reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Fazer holds 3.4 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 33% of customers give five stars and 33% one star.

Trustpilotread 21 Oct 2026
3.4TrustScore · 6 reviews · 4 in 12 months
5 ★33%
4 ★17%
3 ★17%
2 ★0%
1 ★33%

Food Products Supplier Chocolate Shop Chocolate Artisan

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Fazer best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Fazer's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixData not available

Data not available

The dominant category places Fazer in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Fazer influencers

The creators who tag @fazersuomi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fazersuomi on Instagram, led by Maija Margaret (57.1k followers, 0.6% engagement).

Influencersaccounts tagging @fazersuomi · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMaija Margaret@maijamargaret · 🇫🇮 FIFashion style luxury Creator57.1k0.6%2Tagged @fazersuomi
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Fazer competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Fazer. The closest is royce.com, then La Fête Chocolat, lindt.de, Rick Doces, Cacau Show, Lindt USA.

CompetitorsFinland · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
royce.comroyce.com
La Fête Chocolatlafetechocolat.com
lindt.delindt.de
Rick Docesrickdoces.com.br
Cacau Showcacaushow.com.br
Lindt USAlindtusa.com
Competitors Gravity finds for Fazer. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Fazer with royce.com

07 · Company

Who is behind Fazer?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Fazer is a company based in Finland, founded in 1891 according to LinkedIn, on a domain registered in August 1995. It employs about 2,464 people.

Legal entityGravity index, Sept 2026
Entity country
🇫🇮 Finland
Founded
1891, per LinkedIn
Domain registered
31 Aug 1995
Employees
2,464 on LinkedIn
DistributionGravity index, Sept 2026
Own store
fazer.com
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Fazer

What people ask Google about Fazer.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Fazer a legit company?

According to Gravity by Benchr, Fazer is a brand based in Finland: its website has existed since August 1995, it employs 2,464 people on LinkedIn, it has 174,410 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Fazer known for?

Fazer is a Finnish confectionery and food company that creates sustainable food solutions and operates in Northern Europe with exports to over 40 countries. Source: Gravity by Benchr product classification.

Fazer promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Fazer advertises on Facebook and Instagram, where its offers often run. Check fazer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Fazer?

Gravity by Benchr records a company based in Finland, founded in 1891 according to LinkedIn, on a domain registered in 1995, with 2,464 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Fazer growing?

Yes. Gravity by Benchr estimates about 265,400 visits to fazer.com in September 2026, up 21% in a month and up 57% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is Fazer's ad budget?

Gravity by Benchr does not publish a spend figure for Fazer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fazer.