The top 1% · Finland
Top Finnish e-commerce brands
The 24 brands in the top 1% of the 2,395 e-commerce brand stores based in Finland, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Finnish e-commerce in figures.
OURA, Takomo Golf and Concept Global lead the ranking of Finnish e-commerce brands. Finland is #31 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 2,395.
By category, Apparel & Accessories leads with 6 of the 24 brands (25%), ahead of Home & Garden (3) and Food, Beverages & Tobacco (3).
By audience, 1 draws between 1 and 10 million and 23 draw between 100,000 and 1 million estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
OURA
ouraring.comOura is a Finnish technology company that produces a smart ring for tracking fitness, stress, sleep and health metrics.
- #2
Takomo Golf
takomogolf.comTakomo Golf is a brand that sells premium golf clubs directly to customers online, offering tour-proven golf equipment with Nordic styling at accessible prices.
- #3
Concept Global
conceptglobal.coConcept Global is a brand that sells smart anti-theft travel bags, designed for travelers with secure zippers, slash-resistant build, and effortless everyday…
- #4
Moomin
moomin.comMoomin Characters is a Finnish art and licensing business that manages the Moomin characters created by Tove Jansson, working with organizations to create…
- #5
Kotipizza
kotipizza.fiKotipizza is a Finnish pizza restaurant chain that offers pizza delivery, takeout, and dine-in options.
- #6
VIBAe
vibae.comVIBAe is a Finnish Californian brand that designs and sells ergonomic footwear. The products are designed in Finland and made in Portugal.
- #7
Fazer
fazer.comFazer is a Finnish confectionery and food company that creates sustainable food solutions and operates in Northern Europe with exports to over 40 countries.
- #8
Valitut Palat
valitutpalat.fiValitut Palat is a Finnish magazine and online platform that offers stories, medical news, and wellness tips. The brand features content across various…
- #9
Kekäle
kekale.fiKotimainen verkkokauppa — Tarjoamme uusille asiakkaille liittymisetuna -10 % alennuksen ensimmäisestä ostokerrasta.
- #10
Savotta
savotta.fiSavotta is a Finnish family-owned company that designs and manufactures high-quality functional equipment for demanding professional and recreational use in…
- #11
Mirka
mirka.comMirka is a Finnish manufacturer of abrasives, sanding tools and surface finishing solutions that offers a broad range of products for industrial applications…
- #12
Nanso
nanso.comNanso is a Finnish fashion brand known for its unique prints, high-quality clothing, and classic Finnish design expertise. The company creates wardrobe…
- #13
Toyota
toyota.fiToyota Auto Finland Oy is the official importer and marketer of Toyota vehicles in Finland, offering a comprehensive range of new cars including electric…
- #14
KHOY™ Company
khoycompany.comKHOY Company creates sofa beds with Nordic design, memory foam comfort, and washable eco fabrics, focusing on modular, stylish furniture built for everyday use.
- #15
The Groovd
thegroovd.comThe Groovd is a company that sells screen-free learning tools and educational toys for preschool children, including magic copybooks designed for early…
- #16
Tikkurila
tikkurila.fiTikkurila is a Finnish paint company that offers high-quality paints, painting ideas, and painting instructions for both interior and exterior use.
- #17
Vaistoa
vaistoa.comVaistoa is a Finnish barefoot shoe brand by Kipu Solutions Oy that designs health-driven barefoot footwear sold across the EU, Norway and the UK.
- #18
Jolla Shop
commerce.jolla.comJolla Shop is the official online store for Jolla Mobile Oy, selling Jolla phones, accessories, and Sailfish OS subscriptions.
- #19
Finlayson
finlayson.fiFinlayson is a Finnish textile company that designs and manufactures home textiles including bed, kitchen, bathroom and interior design products, combining…
- #20
Snellman
snellman.fiSnellmanin Lihanjalostus Oy is a Finnish family business that manufactures high-quality meat and sausage products. The company produces various meat products…
- #21
HK
hk.fiHK is a Finnish food company that offers Finnish food products, recipes, nutrition information, and information about sustainability and the origin of Finnish…
- #22
Nordicbuddies
nordicbuddies.comNordicbuddies is a Finnish lifestyle brand bringing Nordic characters like the Moomins and Pippi Longstocking into fashion through apparel and accessories.
- #23
Nokian Tyres
nokiantyres.comNokian Tyres is a Finnish tire maker that develops and manufactures premium tires for passenger cars, trucks, and heavy machinery, with a Vianor chain…
- #24
Pentik
pentik.comPENTIK is a Finnish interior lifestyle brand that creates home décor, home textiles and Finnish-made ceramics inspired by northern nature.
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Finnish e-commerce brands.
What are the biggest Finnish e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in Finland are OURA, Takomo Golf, Concept Global, Moomin and Kotipizza, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in Finland?
Gravity by Benchr ranks 2,395 e-commerce brand stores based in Finland with a measured audience — #31 of the 45 countries it ranks. The top 1% is 24 brands, all listed on this page.
Which product categories lead Finnish e-commerce?
By category, Apparel & Accessories leads with 6 of the 24 brands (25%), ahead of Home & Garden (3) and Food, Beverages & Tobacco (3).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings