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  5. FeelYourLook

Brand page · Personal Care · Italy

FeelYourLook Top 10% worldwide Top 5% in Italy Top 10% in Personal Care Top 5% in Personal Care in Italy
feelyourlook.com·🇮🇹 Dalmine, Italy· Shopify·Since 2012

FeelYourLook: 34k visits a month, 11 active Meta ads, Gravity score 614.

FeelYourLook — FeelYourLook is an e-commerce site specializing in the sale of professional products for personal care and beauty, offering hair care products including shampoo, conditioner, treatments, and styling products. In September 2026 feelyourlook.com drew an estimated 34k visits, up 11% on the month before. It ranks #107 of 2,288 Personal Care brands in Italy and holds a 3.1 Trustpilot rating over 18 reviews.

feelyourlook.com@fyl_feelyourlook 6kFacebookLinkedIn 38Trustpilot 3.1Meta Ad Library 11

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
34k
+11% vs. August 2026
Instagram followers
6k
1,175 posts · @fyl_feelyourlook
Trustpilot
3.1
18 reviews · 11 in 12 months
Meta ads
11
active · on Google since 2021
Products
50%
in stock · 647 collections
Rank in Italy
#107
of 2,288 in Personal Care
LinkedIn
38
followers · 4 employees
Earned media value
—
Data not available

Gravity score

614/ 1000 · 9 of 10 indicators rated
Brand Power500
Momentum810
Performance533

Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

FeelYourLook is an e-commerce site specializing in the sale of professional products for personal care and beauty, offering hair care products including shampoo, conditioner, treatments, and styling products.

01 · Traffic

How much traffic FeelYourLook gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

FeelYourLook drew an estimated 34k visits in September 2026, up 11% on the month before and up 98% over three months.

  • Worldwide#236,435of 4.5m sites · Top 10%
  • In Italy#5,472of 138k sites · Top 5%
  • Personal Care, worldwide#12,037of 215,119 brands · Top 10%
  • Personal Care, Italy#107of 2,288 brands · Top 5%
Monthly visitssource Sept 2026

34k

estimated visits in September

1 mo ▲ +11.0%4 mo ▲ +97.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about FeelYourLook.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

FeelYourLook holds 3.1 out of 5 on Trustpilot over 18 reviews, 11 of them in the last twelve months: 50% of customers give five stars and 44% one star. That volume places FeelYourLook in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
3.1TrustScore · 18 reviews · 11 in 12 months
Top 50% review volume
5 ★50%
4 ★0%
3 ★0%
2 ★6%
1 ★44%

Beauty Supply Store Perfume Store Cosmetics and Perfumes Supplier Cosmetics Store Beauty Product Supplier Health and Beauty Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What FeelYourLook sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

FeelYourLook sells on Shopify, 50% of its catalogue in stock. The best seller is Amarasico Lotus Flower Laundry Essence, at €1.00–€17.95, followed by Amarasic laundry essence lotus & ylang ylang and Alfaparf Evolution of the Color - Natural 60 ml / 2.03 Fl.Oz.

ProductsCatalogue read Oct 2026
  • #1Amarasico Lotus Flower Laundry EssenceFeelYourLook€1.00–€17.95In stock
  • #2Amarasic laundry essence lotus & ylang ylangFeelYourLook€5.95–€17.70In stock
  • #3Alfaparf Evolution of the Color - Natural 60 ml / 2.03 Fl.OzFeelYourLook€9.95In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Hair Care62%
Cosmetics23%
Household Paper Products3%
Shaving & Grooming1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Household Supplies3%
Clothing Accessories1%
Gift Cards1%
Health Care0%

The dominant category places FeelYourLook in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
3% of the catalogue
In stock
50%
Upper price quartile
US$43.68
Currency
EUR

05 · Influencers

Who talks about FeelYourLook.

The creators who tag @fyl_feelyourlook on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @fyl_feelyourlook · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who FeelYourLook competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for FeelYourLook among Personal Care brands in Italy. The closest is Planethair, then Edbellessere S.r.l., Capelli Monelli, HairPlus, Capelli e Barba, Oh My Beauty!.

CompetitorsPersonal Care · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Planethairplanethair.it
Edbellessere S.r.l.shop.ed-bellessere.com
Capelli Monellicapellimonelli.it
HairPlushairplus.it
Capelli e Barbacapelliebarba.it
Oh My Beauty!ohmybeautyshop.com
Competitors Gravity finds for FeelYourLook. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare FeelYourLook with Planethair

07 · Company

The company behind FeelYourLook.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

FeelYourLook is a company based in Dalmine, Italy, founded in 2012 according to LinkedIn, on a domain registered in September 2012. It employs about 4 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy · Dalmine
Founded
2012, per LinkedIn
Domain registered
6 Sept 2012
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
feelyourlook.com · Shopify · EUR
Catalogue
647 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about FeelYourLook

What people ask Google about FeelYourLook.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is FeelYourLook a legit company?

According to Gravity by Benchr, FeelYourLook is a brand based in Dalmine, Italy: its website has existed since September 2012, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 6,043 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

FeelYourLook reviews

Customers rate FeelYourLook 3.1 out of 5 on Trustpilot over 18 reviews, 11 of them in the last twelve months: 50% give five stars, 44% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is FeelYourLook known for?

FeelYourLook is an e-commerce site specializing in the sale of professional products for personal care and beauty, offering hair care products including shampoo, conditioner, treatments, and styling products. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is FeelYourLook expensive?

FeelYourLook's best seller, Amarasico Lotus Flower Laundry Essence, sells from €1.00 to €17.95 on feelyourlook.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check feelyourlook.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

FeelYourLook promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: FeelYourLook advertises on Facebook and Instagram and on Google, where its offers often run. Check feelyourlook.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy FeelYourLook?

FeelYourLook sells on its own website, feelyourlook.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns FeelYourLook?

Gravity by Benchr records a company based in Dalmine, Italy, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is FeelYourLook growing?

Yes. Gravity by Benchr estimates about 34,000 visits to feelyourlook.com in September 2026, up 11% in a month and up 98% over three months. FeelYourLook ranks #107 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does FeelYourLook use?

Gravity by Benchr identifies feelyourlook.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is FeelYourLook's ad budget?

Gravity by Benchr does not publish a spend figure for FeelYourLook on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Italy?

Among Personal Care brands in Italy in the Gravity by Benchr index, FeelYourLook ranks #107 of 2,288 by estimated traffic. Its closest competitors on the same market are Planethair, Edbellessere S.r.l., Capelli Monelli, HairPlus and Capelli e Barba. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FeelYourLook.