Brand page · Personal Care · Italy
Planethair: 47.1k visits a month, 5 active Meta ads, Gravity score 586.
Planethair — Planethair is an Italian e-commerce platform that sells professional haircare and skincare products, offering over 10,000 products from more than 100 brands including Olaplex, Kérastase, L'Oréal, and ghd. In September 2026 planethair.it drew an estimated 47.1k visits, down 15% on the month before. It ranks #83 of 2,288 Personal Care brands in Italy and holds a 3.5 Trustpilot rating over 125 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Planethair is an Italian e-commerce platform that sells professional haircare and skincare products, offering over 10,000 products from more than 100 brands including Olaplex, Kérastase, L'Oréal, and ghd.
01 · Traffic
How much traffic Planethair gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Planethair drew an estimated 47.1k visits in September 2026, down 15% on the month before and up 35% over three months.
- Worldwide#178,990of 4.5m sites · Top 5%
- In Italy#4,198of 138k sites · Top 5%
- Personal Care, worldwide#9,070of 215,119 brands · Top 5%
- Personal Care, Italy#83of 2,288 brands · Top 5%
47.1k
estimated visits in September
1 mo ▼ −15.4%4 mo ▲ +35.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Planethair.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Planethair holds 3.5 out of 5 on Trustpilot over 125 reviews, 26 of them in the last twelve months: 61% of customers give five stars and 23% one star. That volume places Planethair in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Planethair sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Planethair sells on Shopify, 77% of its catalogue in stock. The best seller is Olaplex 3 Hair Perfector Treatment, at €22.55, followed by Tigi Catwalk Curls Rock Amplifier 150ml and Olaplex N°4 Bond Maintenance Shampoo.
#1Olaplex 3 Hair Perfector TreatmentPlanethair€22.55In stock
#2Tigi Catwalk Curls Rock Amplifier 150mlPlanethair€9.83In stock
#3Olaplex N°4 Bond Maintenance ShampooPlanethair€23.79–€74.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Planethair in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 45% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$49.28
- Currency
- EUR
04 · Ads
What Planethair is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Planethair runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Kérastase Genesis Sérum Anti-ChutePlanethair.it2 Oct 2026image
Redken ABC Shampoo RiparatorePlanethair.it2 Oct 2026image
JRL Diamante Clipper 2025CPlanethair.it2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026blue moon di nardini & c sasverified
Text ad20 Oct 2026blue moon di nardini & c sasverified
Image ad20 Oct 2026blue moon di nardini & c sasverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Planethair.
The creators who tag @planethair.it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Planethair competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Planethair among Personal Care brands in Italy. The closest is FeelYourLook, then Edbellessere S.r.l., Capelli Monelli, Celebre Store, Capelli e Barba, capellissimo.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FeelYourLookfeelyourlook.com | |||||||
| Edbellessere S.r.l.shop.ed-bellessere.com | |||||||
| Capelli Monellicapellimonelli.it | |||||||
| Celebre Storecelebrestore.com | |||||||
| Capelli e Barbacapelliebarba.it | |||||||
| capellissimo.comcapellissimo.com |
07 · Company
The company behind Planethair.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Planethair is a company based in Barga, Italy, founded in 2000 according to LinkedIn. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Barga
- Founded
- 2000, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- planethair.it · Shopify · EUR
- Catalogue
- 283 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Planethair
What people ask Google about Planethair.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Planethair legit?
According to Gravity by Benchr, Planethair is a brand based in Barga, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 6,884 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Planethair reviews
Customers rate Planethair 3.5 out of 5 on Trustpilot over 125 reviews, 26 of them in the last twelve months: 61% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Planethair sell?
Planethair is an Italian e-commerce platform that sells professional haircare and skincare products, offering over 10,000 products from more than 100 brands including Olaplex, Kérastase, L'Oréal, and ghd. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Planethair expensive?
Planethair's best seller, Olaplex 3 Hair Perfector Treatment, sells €22.55 on planethair.it. 77% of the catalogue is in stock. Gravity does not track prices daily: check planethair.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Planethair promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Planethair advertises on Facebook and Instagram and on Google, where its offers often run. Check planethair.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Planethair?
Planethair sells on its own website, planethair.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Planethair?
Gravity by Benchr records a company based in Barga, Italy, founded in 2000 according to LinkedIn, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Planethair growing?
Yes. Gravity by Benchr estimates about 47,100 visits to planethair.it in September 2026, down 15% in a month and up 35% over three months. Planethair ranks #83 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Planethair use?
Gravity by Benchr identifies planethair.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Planethair's ad budget?
Gravity by Benchr does not publish a spend figure for Planethair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Planethair ranks #83 of 2,288 by estimated traffic. Its closest competitors on the same market are FeelYourLook, Edbellessere S.r.l., Capelli Monelli, Celebre Store and Capelli e Barba. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Planethair.