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- Feit Electric
Brand page · Lighting · United States
Feit Electric traffic, ads & competitors 153k visits a month, 10 active Meta ads, Gravity score 569.
Feit Electric — Feit Electric is an American manufacturer of energy-efficient LED lighting, smart home products, and life-safety systems. The company operates multiple brands including Cree Lighting Home, LIFX, Good Earth Lighting, and Universal Security Instruments. In September 2026 feit.com drew an estimated 153k visits, down 23% on the month before. It ranks #27 of 2,695 Lighting brands in the United States and holds a 1.6 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 44 peers: Lighting brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Feit Electric is an American manufacturer of energy-efficient LED lighting, smart home products, and life-safety systems. The company operates multiple brands including Cree Lighting Home, LIFX, Good Earth Lighting, and Universal Security Instruments.
01 · Traffic
Feit Electric website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Feit Electric drew an estimated 153k visits in September 2026, down 23% on the month before and down 10% over three months.
- Worldwide#65,689of 4.5m sites · Top 5%
- In United States#21,638of 1.2m sites · Top 5%
- Lighting, worldwide#228of 25,385 brands · Top 1%
- Lighting, United States#27of 2,695 brands · Top 5%
153k
estimated visits in September
1 mo ▼ −22.6%4 mo ▼ −10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Feit Electric reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Feit Electric holds 1.6 out of 5 on Trustpilot over 48 reviews, 19 of them in the last twelve months: 8% of customers give five stars and 77% one star. That volume places Feit Electric in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Light Bulb Supplier Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Feit Electric best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Feit Electric's catalogue yet.
Data not available
Share of the catalogue by product family.
The dominant category places Feit Electric in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- Data not available
- Currency
- USD
04 · Ads
Feit Electric ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Feit Electric runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2025 (text, video).
Lighting really does change the whole vibe ✨ I love being able to adjust the lighting throughout our day—from bright, everyday light to someFeit Electric5 Oct 2026video
The to-do list might not be finished, but the cozy lights are on, so we’re calling it🤍 With adjustable white lighting from @feitelectricligFeit Electric24 Sept 2026video
We’re in the light. #ad Days start in our home gym. Then onto freshening up for the day. Add some family time in the kitchen. Then time toFeit Electric11 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Apr 2026仲广瑞verified
Text ad1 Mar 2026Feit Electric Company, Incverified
Text ad8 Dec 2025Feit Electric Company, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Feit Electric influencers
The creators who tag @feitelectriclighting on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @feitelectriclighting on Instagram, led by Sarah Gonzalez | DIY Home Projects (159k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSarah Gonzalez | DIY Home Projects@swayandsarahbuild · 🇺🇸 US | Decoration garden diy Creator | 159k | 0.9% | 2 | Tagged @feitelectriclighting |
06 · Competitors according to Gravity
Feit Electric competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Feit Electric among Lighting brands in the United States. The closest is GE Lighting, then philips-hue.com, LIFX, Govee, valuelights.co.uk, 123led.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GE Lightinggelighting.com | |||||||
| philips-hue.comphilips-hue.com | |||||||
| LIFXlifx.com | |||||||
| Goveestore.govee.com | |||||||
| valuelights.co.ukvaluelights.co.uk | |||||||
| 123led.nl123led.nl |
07 · Company
Who is behind Feit Electric?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Feit Electric is a company based in United States, founded in 1978 according to LinkedIn, on a domain registered in August 1996. It employs about 188 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1978, per LinkedIn
- Domain registered
- 6 Aug 1996
- Employees
- 188 on LinkedIn
- Own store
- feit.com · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Feit Electric
What people ask Google about Feit Electric.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Feit Electric legit?
According to Gravity by Benchr, Feit Electric is a brand based in the United States: its website has existed since August 1996, it sells on a Shopify store, it employs 188 people on LinkedIn, it has 21,623 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Feit Electric reviews: is it worth it?
Customers rate Feit Electric 1.6 out of 5 on Trustpilot over 48 reviews, 19 of them in the last twelve months: 8% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Feit Electric?
Feit Electric is an American manufacturer of energy-efficient LED lighting, smart home products, and life-safety systems. The company operates multiple brands including Cree Lighting Home, LIFX, Good Earth Lighting, and Universal Security Instruments. Gravity by Benchr classifies it under Lighting, with Lighting Fixtures making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is there a Feit Electric discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Feit Electric advertises on Facebook and Instagram and on Google, where its offers often run. Check feit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Feit Electric?
Feit Electric sells on its own website, feit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Feit Electric?
Gravity by Benchr records a company based in United States, founded in 1978 according to LinkedIn, on a domain registered in 1996, with 188 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Feit Electric growing?
Not at the moment. Gravity by Benchr estimates about 152,700 visits to feit.com in September 2026, down 23% in a month and down 10% over three months. Feit Electric ranks #27 of 2,695 Lighting brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Feit Electric use?
Gravity by Benchr identifies feit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Feit Electric's ad budget?
Gravity by Benchr does not publish a spend figure for Feit Electric on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in the United States?
Among Lighting brands in the United States in the Gravity by Benchr index, Feit Electric ranks #27 of 2,695 by estimated traffic. Its closest competitors on the same market are GE Lighting, philips-hue.com, LIFX, Govee and valuelights.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Feit Electric.