- Gravity
- Rankings
- Apparel & Accessories
- Clothing
- Fella Hamilton
Brand page · Clothing · Australia
Fella Hamilton traffic, ads & competitors 98.1k visits a month, 169 active Meta ads, Gravity score 600.
Fella Hamilton — Fella Hamilton is an Australian women's clothing boutique that creates stylish, high-quality women's clothing for life's every occasion. In September 2026 fellahamilton.com.au drew an estimated 98.1k visits, up 49% on the month before. It ranks #343 of 12,275 Clothing brands in Australia and holds a 4.5 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fella Hamilton is an Australian women's clothing boutique that creates stylish, high-quality women's clothing for life's every occasion.
01 · Traffic
Fella Hamilton website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fella Hamilton drew an estimated 98.1k visits in September 2026, up 49% on the month before and up 92% over three months.
- Worldwide#95,240of 4.5m sites · Top 5%
- In Australia#2,151of 105k sites · Top 5%
- Clothing, worldwide#9,050of 459,295 brands · Top 5%
- Clothing, Australia#343of 12,275 brands · Top 5%
98.1k
estimated visits in September
1 mo ▲ +49.5%4 mo ▲ +92.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fella Hamilton reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fella Hamilton holds 4.5 out of 5 on Trustpilot over 63 reviews, 63 of them in the last twelve months: 81% of customers give five stars and 5% one star. That volume places Fella Hamilton in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Women's Clothing Store Clothing Store Fashion Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fella Hamilton best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fella Hamilton sells on Shopify, 99% of its catalogue in stock. The best seller is FELLA HAMILTON E-GIFT CARD, at A$20.00–A$1,000.00, followed by Suzy Stretch Long Pull On Jean and Classic Breton Squash & Wash Hat.
#2FELLA HAMILTON E-GIFT CARDFella HamiltonA$20.00–A$1,000.00In stock
#3Suzy Stretch Long Pull On JeanFella HamiltonA$99.95In stock
Classic Breton Squash & Wash HatFella HamiltonA$42.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fella Hamilton in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 70% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$83.65
- Currency
- AUD
04 · Ads
Fella Hamilton ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fella Hamilton runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Eternity Print $89.95Fella Hamilton8 Oct 2026video
Your Go-To Warm-Weather BlouseFella Hamilton8 Oct 2026video
Your Go-To Warm-Weather BlouseFella Hamilton7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fella Hamiltonverified
Text ad20 Oct 2026Fella Hamiltonverified
Text ad20 Oct 2026Fella Hamiltonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fella Hamilton influencers
The creators who tag @fella_hamilton on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fella_hamilton on Instagram, led by Lisa Vainer (13.6k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLisa Vainer@lisavain123 · 🇦🇺 AU | Fashion style luxury Creator | 13.6k | 2.5% | 1 | Tagged @fella_hamilton |
06 · Competitors according to Gravity
Fella Hamilton competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fella Hamilton among Clothing brands in Australia. The closest is Larriet, then XLarge Brand, CABLE, Butter, Mr Simple, Five By Flynn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Larrietlarriet.com.au | |||||||
| XLarge Brandxlarge.com.au | |||||||
| CABLEcablemelbourne.com | |||||||
| Butterbuttergoods.com | |||||||
| Mr Simplemrsimple.com.au | |||||||
| Five By Flynnfivebyflynn.com |
07 · Company
Who is behind Fella Hamilton?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fella Hamilton is a company based in Moorabbin, Australia, founded in 1969 according to LinkedIn. It employs about 55 people.
- Entity country
- 🇦🇺 Australia · Moorabbin
- Founded
- 1969, per LinkedIn
- Status
- Operating
- Employees
- 55 on LinkedIn
- Own store
- fellahamilton.com.au · Shopify · AUD
- Catalogue
- 2,352 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fella Hamilton
What people ask Google about Fella Hamilton.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fella Hamilton legit?
According to Gravity by Benchr, Fella Hamilton is a brand based in Moorabbin, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 55 people on LinkedIn, it has 9,228 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Fella Hamilton?
Customers rate Fella Hamilton 4.5 out of 5 on Trustpilot over 63 reviews, 63 of them in the last twelve months: 81% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fella Hamilton?
Fella Hamilton is an Australian women's clothing boutique that creates stylish, high-quality women's clothing for life's every occasion. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fella Hamilton cost?
Fella Hamilton's best seller, FELLA HAMILTON E-GIFT CARD, sells from A$20.00 to A$1,000.00 on fellahamilton.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check fellahamilton.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fella Hamilton discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fella Hamilton advertises on Facebook and Instagram and on Google, where its offers often run. Check fellahamilton.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fella Hamilton?
Fella Hamilton sells on its own website, fellahamilton.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fella Hamilton?
Gravity by Benchr records a company based in Moorabbin, Australia, founded in 1969 according to LinkedIn, with 55 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fella Hamilton doing well?
Yes. Gravity by Benchr estimates about 98,100 visits to fellahamilton.com.au in September 2026, up 49% in a month and up 92% over three months. Fella Hamilton ranks #343 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fella Hamilton use?
Gravity by Benchr identifies fellahamilton.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fella Hamilton spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fella Hamilton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Fella Hamilton ranks #343 of 12,275 by estimated traffic. Its closest competitors on the same market are Larriet, XLarge Brand, CABLE, Butter and Mr Simple. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fella Hamilton.