Brand page · Clothing · Australia
Butter traffic, ads & competitors 235k visits a month, 156 active Meta ads, Gravity score 711.
Butter — Butter Goods is a clothing brand that sells apparel and accessories through its online store. In September 2026 buttergoods.com drew an estimated 235k visits, up 9% on the month before. It ranks #144 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Butter Goods is a clothing brand that sells apparel and accessories through its online store.
01 · Traffic
Butter website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Butter drew an estimated 235k visits in September 2026, up 9% on the month before and down 5% over three months.
- Worldwide#45,879of 4.5m sites · Top 5%
- In Australia#939of 105k sites · Top 1%
- Clothing, worldwide#4,096of 459,295 brands · Top 1%
- Clothing, Australia#144of 12,275 brands · Top 5%
235k
estimated visits in September
1 mo ▲ +9.0%4 mo ▼ −4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Butter reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Butter holds 3.6 out of 5 on Trustpilot over 4 reviews: 75% of customers give five stars and 25% one star.
Work Clothes Store Clothing Store Men's Clothing Store Shoe Store Activewear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Butter best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Butter sells on Shopify, 58% of its catalogue in stock. The best seller is Gift Card, at A$25.00–A$1,000.00, followed by Station Knit Sweater, Black and Baggy Denim Shorts, Washed Indigo.
#1Gift CardButterA$25.00–A$1,000.00In stock
#2Station Knit Sweater, BlackButterA$149.95In stock
#3Baggy Denim Shorts, Washed IndigoButterA$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Butter in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 26% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$89.96
- Currency
- AUD
04 · Ads
Butter ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Butter runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Butter® / UmbroButter Goods7 Oct 2026video
World Game Tee, WhiteButter Goods7 Oct 2026image
Diamond Logo Pullover Hood, AshButter Goods7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Butter influencers
The creators who tag @buttergoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @buttergoods on Instagram, led by Casey Foley (11.1k followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCasey Foley@caseyfoley1 · 🇦🇺 AU | Fitness sport bodybuilding Creator | 11.1k | 5.2% | 7 | Tagged @buttergoods |
06 · Competitors according to Gravity
Butter competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Butter among Clothing brands in Australia. The closest is Madewell, then Folk, The Normal Brand, Daily Paper, universalstore.com, Hang Eleven.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Madewellmadewell.com | |||||||
| Folkfolkclothing.com | |||||||
| The Normal Brandthenormalbrand.com | |||||||
| Daily Paperdailypaperclothing.com | |||||||
| universalstore.comuniversalstore.com | |||||||
| Hang Elevenhang-eleven.com |
07 · Company
Who is behind Butter?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Butter is a company based in Northbridge, Australia, founded in 2008 according to LinkedIn, on a domain registered in September 2011. It employs about 6 people.
- Entity country
- 🇦🇺 Australia · Northbridge
- Founded
- 2008, per LinkedIn
- Domain registered
- 13 Sept 2011
- Status
- Operating
- Employees
- 6 on LinkedIn
- Own store
- buttergoods.com · Shopify · AUD
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Butter
What people ask Google about Butter.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Butter legit or a scam?
According to Gravity by Benchr, Butter is a brand based in Northbridge, Australia: its website has existed since September 2011, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 238,259 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Butter?
Butter Goods is a clothing brand that sells apparel and accessories through its online store. Gravity by Benchr classifies it under Clothing, with Hats making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Butter expensive?
Butter's best seller, Gift Card, sells from A$25.00 to A$1,000.00 on buttergoods.com. 58% of the catalogue is in stock. Gravity does not track prices daily: check buttergoods.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Butter promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Butter advertises on Facebook and Instagram, where its offers often run. Check buttergoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Butter?
Butter sells on its own website, buttergoods.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Butter?
Gravity by Benchr records a company based in Northbridge, Australia, founded in 2008 according to LinkedIn, on a domain registered in 2011, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Butter doing well?
Not at the moment. Gravity by Benchr estimates about 234,700 visits to buttergoods.com in September 2026, up 9% in a month and down 5% over three months. Butter ranks #144 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Butter use?
Gravity by Benchr identifies buttergoods.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Butter's ad budget?
Gravity by Benchr does not publish a spend figure for Butter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Butter ranks #144 of 12,275 by estimated traffic. Its closest competitors on the same market are Madewell, Folk, The Normal Brand, Daily Paper and universalstore.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Butter.