Brand page · Clothing · Sweden
Filippa K: 305k visits a month, 115 active Meta ads.
Filippa K — Filippa K is a Swedish fashion brand that designs ready-to-wear collections for women and men, known for Scandinavian minimalism and timeless silhouettes. In September 2026 filippa-k.com drew an estimated 305k visits, down 22% on the month before. It ranks #18 of 1,542 Clothing brands in Sweden and holds a 1.7 Trustpilot rating over 74 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Filippa K is a Swedish fashion brand that designs ready-to-wear collections for women and men, known for Scandinavian minimalism and timeless silhouettes.
01 · Traffic
How much traffic Filippa K gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Filippa K drew an estimated 305k visits in September 2026, down 22% on the month before and up 2% over three months.
- Worldwide#37,030of 4.5m sites · Top 1%
- In Sweden#278of 27.3k sites · Top 5%
- Clothing, worldwide#3,232of 459,295 brands · Top 1%
- Clothing, Sweden#18of 1,542 brands · Top 5%
305k
estimated visits in September
1 mo ▼ −22.2%4 mo ▲ +1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Filippa K.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Filippa K holds 1.7 out of 5 on Trustpilot over 74 reviews, 9 of them in the last twelve months: 16% of customers give five stars and 72% one star. That volume places Filippa K in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Filippa K sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Filippa K's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Filippa K in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Filippa K is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Filippa K runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
New: Autumn/Winter 2026Filippa K6 Oct 2026image
Inspiration with Caroline WinbergFilippa K5 Oct 2026video
Inspiration with Anouk YveFilippa K5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Filippa K ABverified
Image ad19 Oct 2026Filippa K ABverified
Text ad19 Oct 2026Filippa K ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Filippa K.
The creators who tag @filippa_k on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @filippa_k on Instagram, led by Carla Beghin (23.7k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarla Beghin@acarlabeghin · 🇺🇸 US | Fashion style luxury Creator | 23.7k | 1.7% | 6 | Tagged @filippa_k |
06 · Competitors according to Gravity
Who Filippa K competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Filippa K among Clothing brands in Sweden. The closest is massimodutti.com, then Alex Mill, CECIL Online-Shop, Emika Norden, Studio Nicholson, Samsøe Samsøe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| massimodutti.commassimodutti.com | |||||||
| Alex Millalexmill.com | |||||||
| CECIL Online-Shopcecil.com | |||||||
| Emika Nordenemikanorden.com | |||||||
| Studio Nicholsonstudionicholson.com | |||||||
| Samsøe Samsøesamsoe.com |
07 · Company
The company behind Filippa K.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Filippa K is a company based in Sweden, founded in 1993 according to LinkedIn, on a domain registered in April 1997. It employs about 200 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1993, per LinkedIn
- Domain registered
- 21 Apr 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 200 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- filippa-k.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Filippa K
What people ask Google about Filippa K.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Filippa K legit?
According to Gravity by Benchr, Filippa K is a brand based in Sweden: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 200 people on LinkedIn, it has 299,164 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Filippa K?
Customers rate Filippa K 1.7 out of 5 on Trustpilot over 74 reviews, 9 of them in the last twelve months: 16% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Filippa K sell?
Filippa K is a Swedish fashion brand that designs ready-to-wear collections for women and men, known for Scandinavian minimalism and timeless silhouettes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Filippa K discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Filippa K advertises on Facebook and Instagram and on Google, where its offers often run. Check filippa-k.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Filippa K?
Filippa K sells on its own website, filippa-k.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Filippa K?
Gravity by Benchr records a company based in Sweden, founded in 1993 according to LinkedIn, on a domain registered in 1997, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Filippa K doing well?
Yes. Gravity by Benchr estimates about 305,400 visits to filippa-k.com in September 2026, down 22% in a month and up 2% over three months. Filippa K ranks #18 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Filippa K use?
Gravity by Benchr identifies filippa-k.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records.
How much does Filippa K spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Filippa K on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Filippa K ranks #18 of 1,542 by estimated traffic. Its closest competitors on the same market are massimodutti.com, Alex Mill, CECIL Online-Shop, Emika Norden and Studio Nicholson. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Filippa K.