Brand page · Plumbing · United States
FilterBaby: 131k visits a month, 545 active Meta ads, Gravity score 718.
FilterBaby — Award-winning skincare water filters clinically tested to improve skin in 14 days. Removes 99.9% chlorine & contaminants. Doctor-recommended. 500,000+ sold. In September 2026 filterbaby.com drew an estimated 131k visits, up 17% on the month before. It ranks #26 of 2,048 Plumbing brands in United States and holds a 4.7 Trustpilot rating over 894 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Plumbing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Award-winning skincare water filters clinically tested to improve skin in 14 days. Removes 99.9% chlorine & contaminants. Doctor-recommended. 500,000+ sold.
01 · Traffic
How much traffic FilterBaby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FilterBaby drew an estimated 131k visits in September 2026, up 17% on the month before and up 85% over three months.
- Worldwide#74,708of 4.5m sites · Top 5%
- In United States#24,637of 1.2m sites · Top 5%
- Plumbing, worldwide#263of 39,496 brands · Top 1%
- Plumbing, United States#26of 2,048 brands · Top 5%
131k
estimated visits in September
1 mo ▲ +17.4%4 mo ▲ +85.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FilterBaby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FilterBaby holds 4.7 out of 5 on Trustpilot over 894 reviews, 583 of them in the last twelve months: 87% of customers give five stars and 9% one star. That volume places FilterBaby in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FilterBaby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FilterBaby sells on Shopify, 95% of its catalogue in stock. The best seller is Pro Faucet Filter Replacement, at US$45.00, followed by 1.0 Faucet Filter Replacement and Filterbaby Faucet Filter Pro.
#1Pro Faucet Filter ReplacementFilterBabyUS$45.00In stock
#21.0 Faucet Filter ReplacementFilterBabyUS$45.00In stock
#3Filterbaby Faucet Filter ProFilterBabyUS$139.00–US$184.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FilterBaby in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 86% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$169.00
- Currency
- USD
04 · Ads
What FilterBaby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FilterBaby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
What's Really Coming Out Of Your Shower?My Filterbaby8 Oct 2026video
What's Really Coming Out Of Your Shower?My Filterbaby8 Oct 2026video
Buy One Filter, Get One FreeMy Filterbaby8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Filterbaby LLCverified
Text ad21 Oct 2026Filterbaby LLCverified
Text ad21 Oct 2026Filterbaby LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FilterBaby.
The creators who tag @thefilterbaby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thefilterbaby on Instagram, led by Nori (84.3k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNori@meetnori · 🇺🇸 US | Fashion style luxury Creator | 84.3k | 0.1% | 2 | Tagged @thefilterbaby |
06 · Competitors according to Gravity
Who FilterBaby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FilterBaby among Plumbing brands in United States. The closest is Afina, then Jolie, eskiin, mydrivse.com, Pure Shower, Hello Klean.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Afinaafina.com | |||||||
| Joliejolieskinco.com | |||||||
| eskiineskiin.com | |||||||
| mydrivse.commydrivse.com | |||||||
| Pure Showerpureshower.com.br | |||||||
| Hello Kleanhelloklean.com |
07 · Company
The company behind FilterBaby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FilterBaby is a company based in gaithersburg, United States, on a domain registered in May 2020. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · gaithersburg
- Founded
- Data not available
- Domain registered
- 13 May 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- filterbaby.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FilterBaby
What people ask Google about FilterBaby.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FilterBaby legit?
According to Gravity by Benchr, FilterBaby is a brand based in gaithersburg, United States: its website has existed since May 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 335,851 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about FilterBaby?
Customers rate FilterBaby 4.7 out of 5 on Trustpilot over 894 reviews, 583 of them in the last twelve months: 87% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FilterBaby known for?
Award-winning skincare water filters clinically tested to improve skin in 14 days. Removes 99.9% chlorine & contaminants. Doctor-recommended. 500,000+ sold. Gravity by Benchr classifies it under Plumbing, with Plumbing Fixture Hardware & Parts making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FilterBaby prices: how much is it?
FilterBaby's best seller, Pro Faucet Filter Replacement, sells US$45.00 on filterbaby.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check filterbaby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FilterBaby discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FilterBaby advertises on Facebook and Instagram and on Google, where its offers often run. Check filterbaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FilterBaby?
FilterBaby sells on its own website, filterbaby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns FilterBaby?
Gravity by Benchr records a company based in gaithersburg, United States, whose domain was registered in 2020, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FilterBaby growing?
Yes. Gravity by Benchr estimates about 130,900 visits to filterbaby.com in September 2026, up 17% in a month and up 85% over three months. FilterBaby ranks #26 of 2,048 Plumbing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FilterBaby use?
Gravity by Benchr identifies filterbaby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FilterBaby spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FilterBaby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in United States?
Among Plumbing brands in United States in the Gravity by Benchr index, FilterBaby ranks #26 of 2,048 by estimated traffic. Its closest competitors on the same market are Afina, Jolie, eskiin, mydrivse.com and Pure Shower. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FilterBaby.