Brand page · Personal Care · United Kingdom

Hello Klean Top 1% worldwide Top 1% in United Kingdom Top 1% in Personal Care Top 1% in Personal Care in United Kingdom
helloklean.com·🇬🇧 Ruislip, United Kingdom· Shopify·Since 2019

Hello Klean: 401k visits a month, 410 active Meta ads, Gravity score 681.

Hello Klean — Hello Klean is a beauty brand that specializes in water-based solutions to address skin and hair issues caused by hard water. In September 2026 helloklean.com drew an estimated 401k visits, down 4% on the month before. It ranks #30 of 8,226 Personal Care brands in United Kingdom and holds a 4.2 Trustpilot rating over 6,486 reviews.

helloklean.com@helloklean 235kLinkedIn 10.5kTrustpilot 4.2Meta Ad Library 410

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
401k
−4% vs. August 2026
Instagram followers
235k
529 posts · @helloklean
Trustpilot
4.2
6,486 reviews · 2,550 in 12 months
Meta ads
410
active · on Google since 2024
Products
87%
in stock · 29 collections
Rank in United Kingdom
#30
of 8,226 in Personal Care
LinkedIn
10.5k
followers · 28 employees
Earned media value
€24.7k
per month, Instagram

Gravity score

681/ 1000 · 10 of 10 indicators rated
Brand Power549
Momentum836
Performance659

Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hello Klean is a beauty brand that specializes in water-based solutions to address skin and hair issues caused by hard water.

01 · Traffic

How much traffic Hello Klean gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hello Klean drew an estimated 401k visits in September 2026, down 4% on the month before and up 22% over three months.

  • Worldwide#29,719of 4.5m sites · Top 1%
  • In United Kingdom#1,415of 192k sites · Top 1%
  • Personal Care, worldwide#1,207of 215,119 brands · Top 1%
  • Personal Care, United Kingdom#30of 8,226 brands · Top 1%
Monthly visitssource Sept 2026

401k

estimated visits in September

1 mo ▼ −4.4%4 mo ▲ +22.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Hello Klean.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hello Klean holds 4.2 out of 5 on Trustpilot over 6,486 reviews, 2,550 of them in the last twelve months: 67% of customers give five stars and 11% one star. That volume places Hello Klean in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Hello Klean scores 4.1 over 48 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.2TrustScore · 6,486 reviews · 2,550 in 12 months
Top 5% review volumeTop 30% rating quality
5 ★67%
4 ★11%
3 ★6%
2 ★5%
1 ★11%

Water Softening Equipment Supplier Beauty Product Supplier Hair Product Store Health and Beauty Shop Water Filter Supplier Cosmetics Store

Google reviewsread 20 Oct 2026
4.148 reviews on the Google business profile
5 ★67%
4 ★10%
3 ★10%
2 ★6%
1 ★6%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hello Klean sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hello Klean sells on Shopify, 87% of its catalogue in stock. The best seller is Hello Klean Refill Cartridges, at £40.00, followed by Hello Klean Shower Head and Shower Head 1.0 Refill Cartridges.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care37%
Cosmetics29%
Plumbing Fixture Hardware & Parts21%
Kitchen Appliances3%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care66%
Plumbing24%
Bathroom Accessories5%
Kitchen & Dining3%
Gift Cards3%

The dominant category places Hello Klean in its comparison group.

Prices and ratingsstore data
Average rating
4.75 / 5
Rated products
89% of the catalogue
In stock
87%
Upper price quartile
US$68.16
Currency
GBP

05 · Influencers

Who talks about Hello Klean.

The creators who tag @helloklean on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @helloklean on Instagram, led by Dr Sonia Khorana | Dermatology | Aesthetics | Wellness (64.9k followers, 0.4% engagement).

Influencersaccounts tagging @helloklean · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDr Sonia Khorana | Dermatology | Aesthetics | Wellness@dermgp · INTLBeauty cosmetics skincare Creator64.9k0.4%2Tagged @helloklean
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hello Klean competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hello Klean among Personal Care brands in United Kingdom. The closest is Afina, then eskiin, Pure Shower, FilterBaby, Jolie, mydrivse.com.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Afinaafina.com
eskiineskiin.com
Pure Showerpureshower.com.br
FilterBabyfilterbaby.com
Joliejolieskinco.com
mydrivse.commydrivse.com
Competitors Gravity finds for Hello Klean. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hello Klean with Afina

07 · Company

The company behind Hello Klean.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hello Klean is a company based in Ruislip, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in February 2019. It employs about 28 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Ruislip
Founded
2020, per LinkedIn
Domain registered
19 Feb 2019
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
28 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
helloklean.com · Shopify · GBP
Catalogue
29 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hello Klean

What people ask Google about Hello Klean.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hello Klean a legit company?

According to Gravity by Benchr, Hello Klean is a brand based in Ruislip, United Kingdom: its website has existed since February 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 234,832 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Hello Klean reviews

Customers rate Hello Klean 4.2 out of 5 on Trustpilot over 6,486 reviews, 2,550 of them in the last twelve months: 67% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Hello Klean scores 4.1 over 48 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Hello Klean known for?

Hello Klean is a beauty brand that specializes in water-based solutions to address skin and hair issues caused by hard water. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Hello Klean prices: how much is it?

Hello Klean's best seller, Hello Klean Refill Cartridges, sells £40.00 on helloklean.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check helloklean.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Hello Klean have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Hello Klean advertises on Facebook and Instagram and on Google, where its offers often run. Check helloklean.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Hello Klean?

Hello Klean sells on its own website, helloklean.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Hello Klean?

Gravity by Benchr records a company based in Ruislip, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hello Klean doing well?

Yes. Gravity by Benchr estimates about 401,000 visits to helloklean.com in September 2026, down 4% in a month and up 22% over three months. Hello Klean ranks #30 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hello Klean use?

Gravity by Benchr identifies helloklean.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Hello Klean's ad budget?

Gravity by Benchr does not publish a spend figure for Hello Klean on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Hello Klean ranks #30 of 8,226 by estimated traffic. Its closest competitors on the same market are Afina, eskiin, Pure Shower, FilterBaby and Jolie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hello Klean.