Brand page · Toys
firestartoys.com: 271K visits a month, 19 active Meta ads.
firestartoys.com — FireStar Toys is an online shop that sells custom LEGO minifigures, LEGO parts, and custom printed LEGO accessories. They offer personalized LEGO items and allow customers to design their own LEGO minifigures and builds. In September 2026 firestartoys.com drew an estimated 271K visits, down 8% on the month before. It ranks #56 of 9,046 Toys brands and holds a 4.6 Trustpilot rating over 53 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FireStar Toys is an online shop that sells custom LEGO minifigures, LEGO parts, and custom printed LEGO accessories. They offer personalized LEGO items and allow customers to design their own LEGO minifigures and builds.
01 · Traffic
How much traffic firestartoys.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
firestartoys.com drew an estimated 271K visits in September 2026, down 8% on the month before and up 20% over three months.
- Worldwide#40,766of 4.5M sites · Top 1%
- In United States#13,277of 1.2M sites · Top 5%
- Toys, worldwide#292of 50,509 brands · Top 1%
- Toys, United States#56of 9,046 brands · Top 1%
271K
estimated visits in September
1 mo ▼ −7.8%4 mo ▲ +20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about firestartoys.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
firestartoys.com holds 4.6 out of 5 on Trustpilot over 53 reviews, 19 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places firestartoys.com in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What firestartoys.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read firestartoys.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places firestartoys.com in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What firestartoys.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
firestartoys.com runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Mutant Heroeswww.firestartoys.com3 Oct 2026image
All of this is part of the ‘Legends of the Fellowship’ collection. ⚔️www.firestartoys.com29 Sept 2026image
All of this is part of the ‘Legends of the Fellowship’ collection. ⚔️www.firestartoys.com26 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FIRESTAR TOYS LTDverified
Text ad21 Oct 2026FIRESTAR TOYS LTDverified
Text ad21 Oct 2026FIRESTAR TOYS LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about firestartoys.com.
The creators who tag @firestartoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firestartoys on Instagram, led by The Minifigure Merc! (71.1K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Minifigure Merc!@minifiguremerc · 🇺🇸 US | Cinema series pop culture Creator | 71.1K | 0.8% | 8 | Tagged @firestartoys |
06 · Competitors according to Gravity
Who firestartoys.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for firestartoys.com among Toys brands. The closest is Minifigs.me, then LittleBlockShop, KibiFig, JuJuBit, Joy Bricks, brickowl.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Minifigs.meminifigs.me | |||||||
| LittleBlockShoplittleblockshop.co.uk | |||||||
| KibiFigkibifig.com | |||||||
| JuJuBitjujubit.ai | |||||||
| Joy Bricksjoooooy.com | |||||||
| brickowl.combrickowl.com |
07 · Company
The company behind firestartoys.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
firestartoys.com is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in December 2006. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
- 2007, per LinkedIn
- Domain registered
- 12 Dec 2006
- Share capital
- Data not available
- Status
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- President
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- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firestartoys.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about firestartoys.com
What people ask Google about firestartoys.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is firestartoys.com legit or a scam?
According to Gravity by Benchr, firestartoys.com is a brand: its website has existed since December 2006, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 87,065 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
firestartoys.com reviews
Customers rate firestartoys.com 4.6 out of 5 on Trustpilot over 53 reviews, 19 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is firestartoys.com known for?
FireStar Toys is an online shop that sells custom LEGO minifigures, LEGO parts, and custom printed LEGO accessories. They offer personalized LEGO items and allow customers to design their own LEGO minifigures and builds. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does firestartoys.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: firestartoys.com advertises on Facebook and Instagram and on Google, where its offers often run. Check firestartoys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind firestartoys.com?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is firestartoys.com doing well?
Yes. Gravity by Benchr estimates about 270,600 visits to firestartoys.com in September 2026, down 8% in a month and up 20% over three months. firestartoys.com ranks #56 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does firestartoys.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for firestartoys.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, firestartoys.com ranks #56 of 9,046 by estimated traffic. Its closest competitors on the same market are Minifigs.me, LittleBlockShop, KibiFig, JuJuBit, Joy Bricks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with firestartoys.com.