Brand page · Toys · United Kingdom
Minifigs.me: 201K visits a month, 17 active Meta ads, Gravity score 672.
Minifigs.me — Minifigs.me is a UK-based company that creates custom minifigures printed onto genuine LEGO parts, offering personalised gifts and collectables. In September 2026 minifigs.me drew an estimated 201K visits, down 11% on the month before. It ranks #75 of 9,046 Toys brands in United Kingdom and holds a 4.7 Trustpilot rating over 5,218 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Toys brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Minifigs.me is a UK-based company that creates custom minifigures printed onto genuine LEGO parts, offering personalised gifts and collectables.
01 · Traffic
How much traffic Minifigs.me gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Minifigs.me drew an estimated 201K visits in September 2026, down 11% on the month before and down 40% over three months.
- Worldwide#52,238of 4.5M sites · Top 5%
- In United States#17,122of 1.2M sites · Top 5%
- Toys, worldwide#412of 50,509 brands · Top 1%
- Toys, United States#75of 9,046 brands · Top 1%
201K
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −40.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Minifigs.me.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Minifigs.me holds 4.7 out of 5 on Trustpilot over 5,218 reviews, 604 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places Minifigs.me in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Minifigs.me scores 4.8 over 66 reviews.
Gift Shop Craft Store Toy Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Minifigs.me sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Minifigs.me sells on Shopify, 100% of its catalogue in stock. The best seller is Black Legs - LEGO Minifigure Legs, at £1.99, followed by Turn your minifig into a keychain! and Lipstick Kisses - Custom LEGO Minifigure Head.
#1Black Legs - LEGO Minifigure LegsMinifigs.me£1.99In stock
#2Turn your minifig into a keychain!Minifigs.me£4.99In stock
#3Lipstick Kisses - Custom LEGO Minifigure HeadMinifigs.me£1.99–£3.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Minifigs.me in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 35% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$7.93
- Currency
- GBP
04 · Ads
What Minifigs.me is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Minifigs.me runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Create your favorite movie momentsMinifigs.me7 Oct 2026video
Gift This Reaction 🍂Minifigs.me7 Oct 2026video
The Dude abides... check out this awesome addition to our figs inspired by The Big Lebowski cult movie - custom bowling alley minibuild 🎳 AdCustom Minifigs7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Minifigs Ltdverified
Text ad20 Oct 2026Minifigs Ltdverified
Text ad20 Oct 2026Minifigs Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Minifigs.me.
The creators who tag @minifigsme on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @minifigsme on Instagram, led by The Brick Post (24.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Brick Post@thebrickpost · INTL | Cinema series pop culture Creator | 24.6K | 1.8% | 3 | Tagged @minifigsme |
06 · Competitors according to Gravity
Who Minifigs.me competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Minifigs.me among Toys brands in United Kingdom. The closest is firestartoys.com, then LittleBlockShop, JuJuBit, KibiFig, ToyPro.com, brickowl.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| firestartoys.comfirestartoys.com | |||||||
| LittleBlockShoplittleblockshop.co.uk | |||||||
| JuJuBitjujubit.ai | |||||||
| KibiFigkibifig.com | |||||||
| ToyPro.comtoypro.com | |||||||
| brickowl.combrickowl.com |
07 · Company
The company behind Minifigs.me.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Minifigs.me is a company based in Sheffield, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in March 2012. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Sheffield
- Founded
- 2012, per LinkedIn
- Domain registered
- 7 Mar 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minifigs.me · Shopify · GBP
- Catalogue
- 472 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Minifigs.me
What people ask Google about Minifigs.me.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Minifigs.me a legit company?
According to Gravity by Benchr, Minifigs.me is a brand based in Sheffield, United Kingdom: its website has existed since March 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 43,081 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Minifigs.me reviews: is it worth it?
Customers rate Minifigs.me 4.7 out of 5 on Trustpilot over 5,218 reviews, 604 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Minifigs.me scores 4.8 over 66 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Minifigs.me?
Minifigs.me is a UK-based company that creates custom minifigures printed onto genuine LEGO parts, offering personalised gifts and collectables. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Minifigs.me cost?
Minifigs.me's best seller, Black Legs - LEGO Minifigure Legs, sells £1.99 on minifigs.me. 100% of the catalogue is in stock. Gravity does not track prices daily: check minifigs.me before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Minifigs.me discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Minifigs.me advertises on Facebook and Instagram and on Google, where its offers often run. Check minifigs.me for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Minifigs.me?
Minifigs.me sells on its own website, minifigs.me, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Minifigs.me?
Gravity by Benchr records a company based in Sheffield, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Minifigs.me growing?
Not at the moment. Gravity by Benchr estimates about 201,000 visits to minifigs.me in September 2026, down 11% in a month and down 40% over three months. Minifigs.me ranks #75 of 9,046 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Minifigs.me use?
Gravity by Benchr identifies minifigs.me as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Minifigs.me spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Minifigs.me on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Minifigs.me ranks #75 of 9,046 by estimated traffic. Its closest competitors on the same market are firestartoys.com, LittleBlockShop, JuJuBit, KibiFig, ToyPro.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minifigs.me.