Brand page · Toys · United Arab Emirates
FirstCry UAE: 293k visits a month, 356 active Meta ads.
FirstCry UAE — FirstCry.com is an e-commerce company specializing in baby and kids products, operating in the UAE market under BrainBees Solutions Ltd. In September 2026 firstcry.ae drew an estimated 293k visits, down 22% on the month before. It ranks #1 of 55 Toys brands in United Arab Emirates and holds a 2.0 Trustpilot rating over 92 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FirstCry.com is an e-commerce company specializing in baby and kids products, operating in the UAE market under BrainBees Solutions Ltd.
01 · Traffic
How much traffic FirstCry UAE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FirstCry UAE drew an estimated 293k visits in September 2026, down 22% on the month before and down 5% over three months.
- Worldwide#38,273of 4.5m sites · Top 1%
- In United Arab Emirates#94of 9.8k sites · Top 1%
- Toys, worldwide#265of 50,509 brands · Top 1%
- Toys, United Arab Emirates#1of 55 brands · Top 5%
293k
estimated visits in September
1 mo ▼ −22.3%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FirstCry UAE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FirstCry UAE holds 2.0 out of 5 on Trustpilot over 92 reviews, 18 of them in the last twelve months: 15% of customers give five stars and 78% one star. That volume places FirstCry UAE in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Children's Clothing Store Clothing Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FirstCry UAE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FirstCry UAE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FirstCry UAE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FirstCry UAE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FirstCry UAE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, video).
الأحذيةFirstCry AE14 Oct 2026image
جهّزي صغيرك لكل مغامرةFirstCry AE14 Oct 2026image
Ethnic WearFirstCry AE14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about FirstCry UAE.
The creators who tag @firstcryae on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firstcryae on Instagram, led by Hape toys ● MENA (11.6k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHape toys ● MENA@hape_mena · 🇪🇬 EG | Parenting family Creator | 11.6k | 0.1% | 10 | Tagged @firstcryae |
06 · Competitors according to Gravity
Who FirstCry UAE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FirstCry UAE among Toys brands in United Arab Emirates. The closest is Mumzworld.com, then bambinou.com, Bimbostore, Mothercare, bebe9.com, Babypark.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mumzworld.commumzworld.com | |||||||
| bambinou.combambinou.com | |||||||
| Bimbostorebimbostore.com | |||||||
| Mothercaremothercare.in | |||||||
| bebe9.combebe9.com | |||||||
| Babyparkbabypark.nl |
07 · Company
The company behind FirstCry UAE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FirstCry UAE is a company based in United Arab Emirates, founded in 2010 according to LinkedIn. It employs about 5,780 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇪 United Arab Emirates
- Founded
- 2010, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,780 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firstcry.ae
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FirstCry UAE
What people ask Google about FirstCry UAE.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FirstCry UAE legit?
According to Gravity by Benchr, FirstCry UAE is a brand based in United Arab Emirates: its Trustpilot profile is claimed by the brand, it employs 5,780 people on LinkedIn, it has 155,501 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about FirstCry UAE?
Customers rate FirstCry UAE 2.0 out of 5 on Trustpilot over 92 reviews, 18 of them in the last twelve months: 15% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FirstCry UAE known for?
FirstCry.com is an e-commerce company specializing in baby and kids products, operating in the UAE market under BrainBees Solutions Ltd. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
FirstCry UAE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FirstCry UAE advertises on Facebook and Instagram and on Google, where its offers often run. Check firstcry.ae for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns FirstCry UAE?
Gravity by Benchr records a company based in United Arab Emirates, founded in 2010 according to LinkedIn, with 5,780 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FirstCry UAE growing?
Not at the moment. Gravity by Benchr estimates about 293,300 visits to firstcry.ae in September 2026, down 22% in a month and down 5% over three months. FirstCry UAE ranks #1 of 55 Toys brands in United Arab Emirates in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FirstCry UAE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FirstCry UAE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Arab Emirates?
Among Toys brands in United Arab Emirates in the Gravity by Benchr index, FirstCry UAE ranks #1 of 55 by estimated traffic. Its closest competitors on the same market are Mumzworld.com, bambinou.com, Bimbostore, Mothercare and bebe9.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FirstCry UAE.