Brand page · Health Care · United States
Nature's Way®: 149K visits a month, 77 active Meta ads, Gravity score 650.
Nature's Way® — Nature's Way® is a manufacturer of dietary supplements and vitamins, offering herbal supplements, whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. In September 2026 naturesway.com drew an estimated 149K visits, up 46% on the month before. It ranks #313 of 12,108 Health Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nature's Way® is a manufacturer of dietary supplements and vitamins, offering herbal supplements, whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies.
01 · Traffic
How much traffic Nature's Way® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nature's Way® drew an estimated 149K visits in September 2026, up 46% on the month before and up 49% over three months.
- Worldwide#66,984of 4.5M sites · Top 5%
- In United States#22,078of 1.2M sites · Top 5%
- Health Care, worldwide#1,556of 105,715 brands · Top 5%
- Health Care, United States#313of 12,108 brands · Top 5%
149K
estimated visits in September
1 mo ▲ +45.9%4 mo ▲ +49.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nature's Way®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nature's Way® holds 3.3 out of 5 on Trustpilot over 4 reviews: 25% of customers give five stars and 75% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nature's Way® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nature's Way® sells on Shopify, 100% of its catalogue in stock. The best seller is CalmAid®, at US$17.99–US$39.99, followed by Calcium & Vitamin D3 and Sambucus Elderberry Immune Gummy.
#1CalmAid®Nature's Way®US$17.99–US$39.99In stock
#2Calcium & Vitamin D3Nature's Way®US$8.49In stock
#3Sambucus Elderberry Immune GummyNature's Way®US$14.99–US$20.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nature's Way® in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 71% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$26.49
- Currency
- USD
04 · Ads
What Nature's Way® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nature's Way® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text).
Build your cart & save bigNature's Way Brands6 Oct 2026image
Get your cart ready to saveNature's Way Brands6 Oct 2026image
Stock up & save on wellness favoritesNature's Way Brands6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nature's Way Brands, LLCverified
Text ad21 Oct 2026Nature's Way Brands, LLCverified
Text ad21 Oct 2026Nature's Way Brands, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nature's Way®.
The creators who tag @natureswaybrands on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natureswaybrands on Instagram, led by ᴬ ᴺ ᴰ ᴿ ᴱ ᴬ (153K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ᴬᴬ ᴺ ᴰ ᴿ ᴱ ᴬ@andreabressan · INTL | Travel tourism exploration Creator | 153K | 1.4% | 1 | Tagged @natureswaybrands |
06 · Competitors according to Gravity
Who Nature's Way® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nature's Way® among Health Care brands in United States. The closest is Nature Made®, then Puritan, Swanson Vitamins, Nature's Best, Sunday Natural, vitaminexpress.org.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nature Made®naturemade.com | |||||||
| Puritanpuritan.com | |||||||
| Swanson Vitaminsswansonvitamins.com | |||||||
| Nature's Bestnaturesbest.co.uk | |||||||
| Sunday Naturalsunday.at | |||||||
| vitaminexpress.orgvitaminexpress.org |
07 · Company
The company behind Nature's Way®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nature's Way® is a company based in Green Bay, United States, on a domain registered in October 1995. It employs about 853 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Green Bay
- Founded
- Data not available
- Domain registered
- 5 Oct 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 853 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturesway.com · Shopify · USD
- Catalogue
- 107 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nature's Way®
What people ask Google about Nature's Way®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nature's Way® a legit company?
According to Gravity by Benchr, Nature's Way® is a brand based in Green Bay, United States: its website has existed since October 1995, it sells on a Shopify store, it employs 853 people on LinkedIn, it has 37,706 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Nature's Way® sell?
Nature's Way® is a manufacturer of dietary supplements and vitamins, offering herbal supplements, whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nature's Way® prices: how much is it?
Nature's Way®'s best seller, CalmAid®, sells from US$17.99 to US$39.99 on naturesway.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check naturesway.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nature's Way® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nature's Way® advertises on Facebook and Instagram and on Google, where its offers often run. Check naturesway.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nature's Way®?
Nature's Way® sells on its own website, naturesway.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nature's Way®?
Gravity by Benchr records a company based in Green Bay, United States, whose domain was registered in 1995, with 853 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nature's Way® growing?
Yes. Gravity by Benchr estimates about 149,300 visits to naturesway.com in September 2026, up 46% in a month and up 49% over three months. Nature's Way® ranks #313 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nature's Way® use?
Gravity by Benchr identifies naturesway.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nature's Way® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nature's Way® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Nature's Way® ranks #313 of 12,108 by estimated traffic. Its closest competitors on the same market are Nature Made®, Puritan, Swanson Vitamins, Nature's Best, Sunday Natural. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nature's Way®.