Brand page · Pet Supplies · United Kingdom
Fit Litter traffic, ads & competitors 211k visits a month, 319 active Meta ads, Gravity score 631.
Fit Litter — Fit Litter is a brand that sells health monitoring cat litter with odour control technology and minimal maintenance requirements. In September 2026 fitlitter.co.uk drew an estimated 211k visits, up 16% on the month before. It ranks #17 of 2,422 Pet Supplies brands in the United Kingdom and holds a 3.8 Trustpilot rating over 117 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Pet Supplies brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fit Litter is a brand that sells health monitoring cat litter with odour control technology and minimal maintenance requirements.
01 · Traffic
Fit Litter website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fit Litter drew an estimated 211k visits in September 2026, up 16% on the month before and up 66% over three months.
- Worldwide#50,123of 4.5m sites · Top 5%
- In United Kingdom#2,552of 192k sites · Top 5%
- Pet Supplies, worldwide#291of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#17of 2,422 brands · Top 1%
211k
estimated visits in September
1 mo ▲ +16.0%4 mo ▲ +65.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fit Litter reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fit Litter holds 3.8 out of 5 on Trustpilot over 117 reviews, 96 of them in the last twelve months: 55% of customers give five stars and 23% one star. That volume places Fit Litter in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fit Litter best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fit Litter sells on Shopify, 100% of its catalogue in stock. The best seller is Fit Litter, at £18.99–£193.99, followed by 1 Month Supply - 1 Cat - One-Time Purchase and Fit Litter PLUS.
#1Fit LitterFit Litter£18.99–£193.99In stock
#21 Month Supply - 1 Cat - One-Time PurchaseFit Litter£18.99In stock
#3Fit Litter PLUSFit Litter£21.99–£242.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fit Litter in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 83% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$28.44
- Currency
- GBP
04 · Ads
Fit Litter ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fit Litter runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Fit LitterFit Litter7 Oct 2026image
Try Risk-Free Today🐈Fit Litter6 Oct 2026video
Try Risk-Free Today🐈Fit Litter6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fit Litter UKverified
Text ad21 Oct 2026Fit Litter UKverified
Text ad21 Oct 2026Fit Litter UKverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fit Litter influencers
The creators who tag @fitlitter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Fit Litter competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fit Litter among Pet Supplies brands in the United Kingdom. The closest is Pretty Litter, then Pacha™, World's Best Cat Litter, Fresh Step, PetPivot, Litter-Robot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pretty Litterprettylitter.com | |||||||
| Pacha™monpacha.fr | |||||||
| World's Best Cat Litterworldsbestcatlitter.com | |||||||
| Fresh Stepfreshstep.com | |||||||
| PetPivotpetpivot.com | |||||||
| Litter-Robotlitter-robot.com |
07 · Company
Who is behind Fit Litter?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fit Litter is a company based in Edgware, United Kingdom, on a domain registered in March 2024.
- Entity country
- 🇬🇧 United Kingdom · Edgware
- Domain registered
- 26 Mar 2024
- Status
- Operating
- Own store
- fitlitter.co.uk · Shopify · GBP
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fit Litter
What people ask Google about Fit Litter.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fit Litter a legit company?
According to Gravity by Benchr, Fit Litter is a brand based in Edgware, United Kingdom: its website has existed since March 2024, it sells on a Shopify store, it has 25,877 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fit Litter reviews
Customers rate Fit Litter 3.8 out of 5 on Trustpilot over 117 reviews, 96 of them in the last twelve months: 55% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fit Litter sell?
Fit Litter is a brand that sells health monitoring cat litter with odour control technology and minimal maintenance requirements. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fit Litter expensive?
Fit Litter's best seller, Fit Litter, sells from £18.99 to £193.99 on fitlitter.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check fitlitter.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fit Litter promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fit Litter advertises on Facebook and Instagram and on Google, where its offers often run. Check fitlitter.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fit Litter?
Fit Litter sells on its own website, fitlitter.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fit Litter?
Gravity by Benchr records a company based in Edgware, United Kingdom, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fit Litter doing well?
Yes. Gravity by Benchr estimates about 211,200 visits to fitlitter.co.uk in September 2026, up 16% in a month and up 66% over three months. Fit Litter ranks #17 of 2,422 Pet Supplies brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fit Litter use?
Gravity by Benchr identifies fitlitter.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fit Litter's ad budget?
Gravity by Benchr does not publish a spend figure for Fit Litter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United Kingdom?
Among Pet Supplies brands in the United Kingdom in the Gravity by Benchr index, Fit Litter ranks #17 of 2,422 by estimated traffic. Its closest competitors on the same market are Pretty Litter, Pacha™, World's Best Cat Litter, Fresh Step and PetPivot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fit Litter.