Brand page · Pet Supplies
Pretty Litter: 542k visits a month, 402 active Meta ads.
Pretty Litter — PrettyLitter is a cat litter company that sells health monitoring and color-changing cat litter made from amorphous silica, delivered through monthly subscriptions. In September 2026 prettylitter.com drew an estimated 542k visits, up 31% on the month before. It ranks #18 of 7,399 Pet Supplies brands and holds a 4.7 Trustpilot rating over 2,578 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
PrettyLitter is a cat litter company that sells health monitoring and color-changing cat litter made from amorphous silica, delivered through monthly subscriptions.
01 · Traffic
How much traffic Pretty Litter gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pretty Litter drew an estimated 542k visits in September 2026, up 31% on the month before and up 22% over three months.
- Worldwide#23,325of 4.5m sites · Top 1%
- In United States#7,665of 1.2m sites · Top 1%
- Pet Supplies, worldwide#97of 52,845 brands · Top 1%
- Pet Supplies, United States#18of 7,399 brands · Top 1%
542k
estimated visits in September
1 mo ▲ +31.2%4 mo ▲ +21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pretty Litter.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pretty Litter holds 4.7 out of 5 on Trustpilot over 2,578 reviews, 924 of them in the last twelve months: 85% of customers give five stars and 7% one star. That volume places Pretty Litter in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pretty Litter sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pretty Litter's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Pretty Litter in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Pretty Litter is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pretty Litter runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
PrettyLitter. Form meets function.PrettyLitter14 Oct 2026video
Halloween Sale!PrettyLitter14 Oct 2026video
$299 en tu primera compra.PrettyLitter14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Pretty Litter, Inc.verified
Text ad19 Oct 2026Pretty Litter, Inc.verified
Text ad19 Oct 2026Pretty Litter, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pretty Litter.
The creators who tag @prettylitter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @prettylitter on Instagram, led by Mojito(Momo) The Meow (26.8k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMojito(Momo) The Meow@mojito_meow · 🇺🇸 US | Pets nature Creator | 26.8k | 1.2% | 3 | Tagged @prettylitter |
06 · Competitors according to Gravity
Who Pretty Litter competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pretty Litter among Pet Supplies brands. The closest is Fit Litter, then Pacha™, Fresh Step, World's Best Cat Litter, Tuft & Paw, moonlitterbox.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fit Litterfitlitter.co.uk | |||||||
| Pacha™monpacha.fr | |||||||
| Fresh Stepfreshstep.com | |||||||
| World's Best Cat Litterworldsbestcatlitter.com | |||||||
| Tuft & Pawtuftandpaw.com | |||||||
| moonlitterbox.commoonlitterbox.com |
07 · Company
The company behind Pretty Litter.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pretty Litter is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in May 2010. It employs about 54 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 8 May 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 54 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- prettylitter.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pretty Litter
What people ask Google about Pretty Litter.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pretty Litter legit or a scam?
According to Gravity by Benchr, Pretty Litter is a brand: its website has existed since May 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 137,354 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Pretty Litter?
Customers rate Pretty Litter 4.7 out of 5 on Trustpilot over 2,578 reviews, 924 of them in the last twelve months: 85% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pretty Litter sell?
PrettyLitter is a cat litter company that sells health monitoring and color-changing cat litter made from amorphous silica, delivered through monthly subscriptions. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Pretty Litter discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pretty Litter advertises on Facebook and Instagram and on Google, where its offers often run. Check prettylitter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pretty Litter?
Pretty Litter sells on its own website, prettylitter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Pretty Litter?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2010, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pretty Litter growing?
Yes. Gravity by Benchr estimates about 542,100 visits to prettylitter.com in September 2026, up 31% in a month and up 22% over three months. Pretty Litter ranks #18 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pretty Litter use?
Gravity by Benchr identifies prettylitter.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Pretty Litter's ad budget?
Gravity by Benchr does not publish a spend figure for Pretty Litter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Pretty Litter ranks #18 of 7,399 by estimated traffic. Its closest competitors on the same market are Fit Litter, Pacha™, Fresh Step, World's Best Cat Litter and Tuft & Paw. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pretty Litter.