Brand page · Fitness & General Exercise Equipment · Australia
Fitness Hero traffic, ads & competitors 82.3k visits a month, 14 active Meta ads, Gravity score 454.
Fitness Hero — Fitness Hero is a gym equipment megastore in Sydney that sells strength, cardio, boxing and recovery gear. In September 2026 fitness-hero.com.au drew an estimated 82.3k visits, up 25% on the month before. It ranks #11 of 517 Fitness & General Exercise Equipment brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Fitness & General Exercise Equipment brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fitness Hero is a gym equipment megastore in Sydney that sells strength, cardio, boxing and recovery gear.
01 · Traffic
Fitness Hero website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitness Hero drew an estimated 82.3k visits in September 2026, up 25% on the month before and up 82% over three months.
- Worldwide#110,937of 4.5m sites · Top 5%
- In Australia#2,528of 105k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#280of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Australia#11of 517 brands · Top 5%
82.3k
estimated visits in September
1 mo ▲ +24.8%4 mo ▲ +82.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fitness Hero reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitness Hero holds 3.0 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Fitness Equipment Wholesaler Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fitness Hero best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fitness Hero sells on Shopify, 93% of its catalogue in stock. The best seller is Hex Dumbbells - Sold In Pairs [1kg - 45kg], at A$8.00–A$380.00, followed by Cast Iron Kettlebells | Rubber Encased (2kg - 40kg) and Foam Training Nunchaku.
#1Hex Dumbbells - Sold In Pairs [1kg - 45kg]Fitness HeroA$8.00–A$380.00In stock
#2Cast Iron Kettlebells | Rubber Encased (2kg - 40kg)Fitness HeroA$12.00–A$200.00In stock
#3Foam Training NunchakuFitness HeroA$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fitness Hero in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 28% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$871.75
- Currency
- AUD
04 · Ads
Fitness Hero ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitness Hero runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
GYM FLOORINGFitness Hero1 Oct 2026image
5kg Standard 29mm Rubber Coated Tri Grip Plate [Single]Fitness Hero29 Sept 2026image
Fitness Hero Multi-Grip Chin Up Bar | Wall MountedFitness Hero26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JD Collective Pty Ltdverified
Text ad20 Oct 2026JD Collective Pty Ltdverified
Text ad20 Oct 2026JD Collective Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fitness Hero influencers
The creators who tag @fitnesshero__ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Fitness Hero competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitness Hero among Fitness & General Exercise Equipment brands in Australia. The closest is SMAI, then Xpeed Australia, LSG Fitness, MA1, Power Gym Equipment, Sumo Strength.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SMAIsmai.com.au | |||||||
| Xpeed Australiaxpeed.com.au | |||||||
| LSG Fitnesslsgfitness.com.au | |||||||
| MA1ma1.com.au | |||||||
| Power Gym Equipmentpowergymequipment.com | |||||||
| Sumo Strengthsumostrength.com.au |
07 · Company
Who is behind Fitness Hero?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitness Hero is a company based in Villawood, Australia.
- Entity country
- 🇦🇺 Australia · Villawood
- Status
- Operating
- Own store
- fitness-hero.com.au · Shopify · AUD
- Catalogue
- 235 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitness Hero
What people ask Google about Fitness Hero.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitness Hero a legit company?
According to Gravity by Benchr, Fitness Hero is a brand based in Villawood, Australia: it sells on a Shopify store, it has 2,790 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Fitness Hero?
Fitness Hero is a gym equipment megastore in Sydney that sells strength, cardio, boxing and recovery gear. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fitness Hero cost?
Fitness Hero's best seller, Hex Dumbbells - Sold In Pairs [1kg - 45kg], sells from A$8.00 to A$380.00 on fitness-hero.com.au. 93% of the catalogue is in stock. Gravity does not track prices daily: check fitness-hero.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fitness Hero promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitness Hero advertises on Facebook and Instagram and on Google, where its offers often run. Check fitness-hero.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fitness Hero?
Fitness Hero sells on its own website, fitness-hero.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Fitness Hero doing well?
Yes. Gravity by Benchr estimates about 82,300 visits to fitness-hero.com.au in September 2026, up 25% in a month and up 82% over three months. Fitness Hero ranks #11 of 517 Fitness & General Exercise Equipment brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fitness Hero use?
Gravity by Benchr identifies fitness-hero.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fitness Hero spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fitness Hero on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Australia?
Among Fitness & General Exercise Equipment brands in Australia in the Gravity by Benchr index, Fitness Hero ranks #11 of 517 by estimated traffic. Its closest competitors on the same market are SMAI, Xpeed Australia, LSG Fitness, MA1 and Power Gym Equipment. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitness Hero.